2026 Russia International Private Label Exhibition – SobMaExpo 2026

2026 Russia International Private Label Exhibition

SobMaExpo 2026

I. Exhibition Overview

Exhibition Dates: April 14–15, 2026

Exhibition frequency: once a year

Exhibition Venue: IEC (Crocus Expo), Moscow, Russia

Organizing Entity: Shandong Zhenghe International Exhibition Co., Ltd.

II. Exhibit Scope

(1) Food and Beverages:

Alcoholic and non-alcoholic beverages, bread and confectionery, groceries, snacks, canned goods, ready-to-eat foods, frozen foods, sauces, vinegars and other seasonings, oils and fat products, dairy products, pastries, infant and toddler foods, fresh produce, pickled foods, and more.

(2) Non-food products:

Cleaning and detergents, pharmaceuticals and health care, hygiene and personal care, home and kitchenware, cosmetics and fragrances, home and garden, bathroom products, pet food and supplies, household appliances and electronics, automotive care and accessories, paper products, sports and leisure goods, packaging products, shoe care products, furniture and home textiles, footwear, apparel, and accessories, DIY and repair items, pharmaceuticals, children’s toys, office supplies and promotional items, sports and travel products, and more.

(3) Packaging Products: packaging, packaging design and labeling, sealed packaging, spray packaging, bottles and containers.

III. Market Overview

Russia’s population exceeds 146 million, and market demand remains robust. At present, retailers are seeking new suppliers to meet growing market needs.

In 2023, the total volume of China–Russia trade surpassed US$240 billion, reaching a record high, while the China–Russia Comprehensive Strategic Partnership of Coordination for a New Era attained its highest level in history and continues to advance. In the first 11 months of 2024, China–Russia trade increased by 2.1% year on year, totaling US$222.775 billion. Specifically, China’s exports to Russia amounted to US$104.196 billion, up 4.0%, while China’s imports from Russia reached US$118.579 billion, an increase of 0.4%.

Russia’s exports to Asian markets, such as China and India, have grown significantly. In particular, demand is robust in the sectors of daily consumer goods, home décor, household items, and home appliances.

According to research by the Romir holding company, by early 2024, private-label products in Russia had captured 10.1% of the market, doubling their share compared with previous years. Private labels have gained popularity thanks to their competitive pricing, improved quality, and expanding product ranges, while domestic brands are gradually replacing certain international ones, particularly in categories such as home appliances and apparel. The Russian private-label market holds significant growth potential.

IV. Past Events Overview

The 2026 edition will be the 13th, and it is Russia’s first B2B platform, offering manufacturers worldwide greater opportunities to collaborate with major retailers. This trade show is the only platform where private-label brands can meet local and international retail chains, supermarkets, convenience stores, and distributors to establish and strengthen business relationships in Russia.

2025 Exhibition Statistics: Over 250 exhibitors, with more than 4,000 professional visitors from 67 regions of Russia and 17 countries.

2024 Exhibition Statistics: Over 250 exhibitors, with more than 4,000 professional visitors from 67 regions of Russia and 17 countries.

2023 Exhibition Statistics: 160 companies exhibited, and over 3,000 industry professionals from 50 regions across Russia attended.

Audience Source:

Chain supermarkets, chain discount stores, cash-and-carry outlets, convenience stores, DIY stores, wholesalers, chain pharmacies, chain restaurants and hotels, foodservice, exporters and importers, online retailers, distributors, and packaging companies;

X5 (Pyaterochka), AUCHAN, MAXI, the April pharmacy chain, LENTA, 36.6, the Planeta Zdorovya pharmacy chain, Korzinka (Uzbekistan), the VITA pharmacy chain, the SBER pharmacy chain EAPTHEKA, the IRIS pharmacy chain, the Gubernskie Apteki pharmacy chain, Pobeda, GazpromNeft, Yandex.Market, Drogery Souz, Erkapharm, FZS, and the EUROPA retail chain.

(All of the above buyers were present.)

V. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

9th Floor, Building 1, Xiangtai Plaza, No. 129 Yingxiongshan Road, Shizhong District, Jinan City

Liu Jiayu 0531-86117962 17866706991

Li Xinru 0531-82975940 17860238434

Sun Linan 0531-82708506 13075357041

Tang Xiaoxu 0531-82975912 13869171702

Email: zhenghesd@163.com