AnugaSelect_Brazil 2026, São Paulo, Brazil, 2026

2026 São Paulo Food Exhibition, Brazil

AnugaSelect_Brazil 2026

1. I. Exhibition Overview

Exhibition dates: April 7–9, 2026

Exhibition Venue: Anhembi Convention Center, São Paulo, Brazil

Event frequency: Once a year

Organizer: Koelnmesse Group

Organizing Entity: Shandong Zhenghe International Exhibition Co., Ltd.

1. II. Exhibition Overview

The Anuga Select Brazil food exhibition in São Paulo, Brazil, aims to boost the development of the food and beverage industries in Brazil and Latin America. It draws food manufacturers, distributors, buyers, and investors from around the world. At Anuga Select Brazil, exhibitors showcase a wide range of food and beverage products, including fresh fruits and vegetables, meat, seafood, dairy, confectionery, chocolate, coffee, and tea, as well as food-processing equipment and technologies. In addition, the event provides a platform for networking and collaboration, enabling participants to forge business relationships, explore market opportunities, and share industry insights.

Anuga Select Brazil is a key promotional event for the food and beverage industry in Brazil and Latin America, serving as one of the most important platforms for strengthening international exchange and cooperation. The exhibition opens up new business opportunities for the sector, driving industry growth and innovation. At the same time, as one of South America’s largest economies, Brazil’s market potential and cultural diversity lend the event a distinctive appeal.

1. III. Market Overview

Brazil is rich in natural resources and is the world’s largest producer of soybeans, coffee, sugar, and citrus fruits. It also holds a leading global position in the production and export of corn, beef, and chicken. Its industrial sector ranks first in Latin America, with key industries including steel, automobiles, and shipbuilding; moreover, Brazil has joined the ranks of the world’s most advanced nations in nuclear power and telecommunications. However, Brazil’s economy remains heavily reliant on commodity exports, and its industrial diversification remains insufficient.

China is Brazil’s largest trading partner, and the two countries enjoy a mutually complementary trade relationship. In the first quarter of 2025, bilateral trade between China and Brazil reached a record high for the same period, surpassing US$38.8 billion. Specifically, Brazil exported US$19.8 billion to China and imported US$19.0 billion from China, representing a year-on-year increase of 35%. In 2024, Brazil’s food industry posted sales growth of 9.9%, reaching R$1.27 trillion, accounting for 10.8% of the country’s gross domestic product (GDP). Of this total, the domestic market accounted for 72%, while exports totaled R$357 billion. The food and beverage sector is Brazil’s largest employer, directly employing 2 million people.

1. IV. Scope of Exhibits

Food products: dried and fresh fruits and vegetables, canned goods, infant and toddler foods, dairy products, frozen foods, seafood, beverages, tobacco and alcohol, confectionery, agricultural products, biscuits, puffed snacks, convenience foods, grains and oils, meat, poultry, and dairy, green health foods, baked goods, tea, organic foods, local specialties, and more.

Food Ingredients Exhibition Area: stevia, plant proteins, soy protein, dehydrated vegetables, food raw and auxiliary materials, and food additives, among others.

Food Machinery Exhibition Area: meat processing machinery, frozen‑drink equipment, various food‑processing machines, food packaging materials, refrigeration and storage equipment, fast‑food equipment, vending machines, bar equipment, and more.

1. V. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

9th Floor, Building 1, Xiangtai Plaza, No. 129 Yingxiongshan Road, Shizhong District, Jinan City

Liu Jiayu 0531-86117962 17866706991

Li Xinru 0531-82975940 17860238434

Tang Xiaoxu 0531-82975912 13869171702

Sun Linan 0531-82708506 13075357041

Email: zhenghesd@163.com