25th Malaysia International Food & Beverage Trade Fair

The 25th Malaysia International Food & Beverage Trade Show

25th Malaysia International Food & Beverage Trade Fair

1. I. Exhibition Overview

Exhibition dates: July 15–17

Exhibition Venue: KLCC, Kuala Lumpur

Event frequency: Once a year

Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

1. II. Exhibition Overview

The MIFB Malaysia International Food and Beverage Trade Fair is widely recognized as Malaysia’s largest food and beverage trade show and is one of the UFI‑certified exhibitions. To date, it has been successfully held for 24 editions. As one of Malaysia’s leading food and beverage trade events, the MIFB Exhibition is committed to creating an ideal business platform that brings together global producers, importers, exporters, buyers, media partners, supporting partners, government agencies, and embassies. It fosters innovation in products and technologies, providing a broader stage for companies to expand into international markets and pursue collaborative opportunities. During the event, key activities such as international buyer‑seller matchmaking sessions, expert seminars, cocktail receptions, and the Malaysia International Food Show Awards are held concurrently. In addition, themed zones—covering coffee, wine and spirits, halal foods, traditional Malaysian cuisine, cutting‑edge culinary trends and new product launches, health and organic foods, beverages, and everyday staples—are available to meet the diverse needs of exhibitors from around the world.

Held concurrently:

The 16th Malaysia Food, Beverage Processing and Packaging Equipment Exhibition

The 11th Asia Seafood & Fisheries, Raw Materials & Processing, Technology & Supply Chain Solutions Trade Show

[2025 Exhibition Report]

The MIFB 2025 exhibition covers approximately 20,000 square meters and has attracted more than 500 exhibitors from countries including Cambodia, China, Greece, India, South Korea, Poland, Syria, Thailand, and Turkey. The event features distinct zones such as the Coffee Zone, the Wine and Spirits Zone, the Halal Food Zone, the Malaysian Traditional Cuisine Zone, the Most Innovative Foods and New Products Zone, the Health and Organic Foods Zone, the Beverages Zone, and the Everyday Foods and Ready-to-Eat Zone, catering to the diverse needs of international participants. Over the three-day period, nearly 20,000 visitors from 75 countries attended the show.

1. III. Market Overview

According to the “Population Clock,” Malaysia’s population in 2024 neared 34 million. Indigenous peoples, including Malays, account for approximately 67.4%, followed by ethnic Chinese at 24.6%, Indians at 7.3%, and other minority groups at 0.7%. Per capita national income stands at US$10,600, placing Malaysia among upper-middle-income countries; the middle class comprises roughly three-quarters of the population. As a highly trade‑dependent developing economy, Malaysia relies heavily on imported food and ingredients. With steady GDP growth, its food and beverage market is becoming increasingly diversified, with supplies sourced both domestically and from abroad.

As a member of the ASEAN Free Trade Area, Malaysia implements the AFTA’s “Generalized System of Preferences” tariff regime. Under the ASEAN Regional Comprehensive Economic Partnership, it has established cooperative arrangements with China, Japan, South Korea, Australia, New Zealand, and India. Serving as a gateway to the ASEAN market, Malaysia has successfully attracted substantial foreign investment since opening its economy to foreign capital in 1986. According to recently released statistics from the Malaysian Investment Development Authority (MIDA), by sector, the food industry grew by 8.7% (compared with 4.7% in 2011), while the beverage industry expanded by 8.4% (versus 3.0% in 2011).

Malaysia is the world’s largest exporter of halal food and is vigorously striving to become an international hub for halal products, making it the ideal springboard for entering the global halal market of 1.4 billion consumers. Currently, the halal certification issued by Malaysia’s Islamic Development Department (JAKIM) is recognized by 42 Muslim associations across 22 countries. In other words, obtaining Malaysian halal certification effectively serves as a passport to Muslim markets, facilitating expansion into the vast halal food sector.

The Malaysian government regards agriculture as the nation’s third economic growth engine. In 2015, it allocated RM6 billion to support agricultural development initiatives, significantly enhancing the sector’s competitiveness and commercial value. This policy also presents overseas partners with new business opportunities—investing in or forming joint ventures with local enterprises to tap into Malaysia’s agricultural market and food-processing industry.

Malaysia’s grocery retail sector is highly mature. According to data from the Malaysian Retailers Association, 60% of food products are purchased at traditional supermarkets and specialty stores. According to BMI Research, Malaysia’s food retail market was valued at USD 15 billion in 2023 and is projected to reach USD 24 billion by 2024. Supermarkets and large-format stores are widespread across Malaysian cities, serving as the primary source of food for approximately 45% to 60% of urban consumers.

1. IV. Scope of Exhibits

Food: Agricultural and sideline products, canned foods, dried and fresh fruits and vegetables, dehydrated vegetables, edible fungi, green foods, freeze-dried foods, poultry products, dairy products, baked goods, snack foods, meat products, aquatic products, seasonings, food raw and auxiliary materials and additives, tea, and local specialty products, among others;

Food processing: Various food processing technologies and machinery; beverages (including fruit juices and alcoholic drinks), along with related processing technologies and equipment; a wide range of foods, fruit juices, frozen foods, ice cream, as well as refrigeration technologies and equipment; baked goods, confectionery processing technologies and equipment; dairy processing technologies and equipment; convenience foods and puffed snacks, meat product processing technologies and equipment, and more.

Packaging equipment: Various packaging technologies, packaging machinery, packaging materials (including plastic and paper packaging materials), filling machines, a wide range of sealing machines, labeling machines, vacuum packaging equipment, strapping and wrapping machines, automated metering and filling packaging systems, baling machines, plastic container‑packaging machinery, as well as control and inspection equipment for packaging machinery.

1. V. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

9th Floor, Building 1, Xiangtai Plaza, No. 129 Yingxiongshan Road, Shizhong District, Jinan City

Liu Jiayu 0531-86117962 17866706991

Li Xinru 0531-82975940 17860238434

Tang Xiaoxu 0531-82975912 13869171702

Sun Linan 0531-82708506 13075357041

Email: zhenghesd@163.com