Exhibition Activities

2026 Asia Hotel Supplies and Facilities Exhibition THAIFEX-HOREC Asia 2026


2026 Asia Hotel Supplies and Facilities Exhibition

THAIFEX-HOREC Asia 2026

 

I. Exhibition Overview

Exhibition Dates: March 11–13, 2026

Exhibition Venue: IMPACT Exhibition and Convention Center, Bangkok, Thailand

Event frequency: Once a year

Organizer: Koelnmesse GmbH, Germany

Organizing Entity: Shandong Zhenghe International Exhibition Co., Ltd.

II. Exhibition Overview

THAIFEX-HOREC Asia is a specialized hospitality‑industry trade show that has evolved from the highly respected Asia World Food Expo (THAIFEX-Anuga Asia). Focused on hotel supplies and equipment, it offers a clearer definition of its target markets and customer base. The second edition of THAIFEX-HOREC Asia was held from March 5 to 7, 2025, at the IMPACT Exhibition and Convention Center, delivering results that exceeded expectations. With an exhibition space of 27,000 square meters, the event attracted 466 exhibitors from 25 countries and regions—up 28% year over year, including 295 international exhibitors—and drew 19,454 buyers from 87 countries and regions, a 23% increase compared with the previous year. Additionally, 573 trade delegations and invited buyers from 25 countries participated, resulting in a total of 2,408 business meetings, with scheduled appointments up 47% year over year. A total of 189 media representatives covered the event, generating 848 news articles, while exhibitors achieved combined exposure exceeding 2.78 million impressions and product exposure reaching 870,000 impressions. Total transaction value reached US$99.2 million.

To achieve THAIFEX–HOREC Asia’s development objectives, the organizer will leverage the over‑20‑year‑old network of local and international buyers in the foodservice and hospitality sectors cultivated by THAIFEX–Anuga Asia, while seamlessly transferring industry resources to provide exhibitors and visitors with more targeted opportunities for showcasing and networking. Key efforts will focus on directing professional buyers to the China Pavilion through the exhibition website, marketing materials, social media, print advertisements, a curated buyer database, and press conferences. Relevant B2B matchmaking events will also be centered on the China Pavilion. Meanwhile, the Foreign Trade Development Bureau of the Ministry of Commerce will collaborate closely with the Thai Chinese Chamber of Commerce, the Thai Hotels Association, and other stakeholders to widely disseminate information—covering participating Chinese companies, their products, and booth details—to their member organizations, inviting eligible hotels and catering enterprises to visit the China Pavilion for business discussions.

III. Market Overview

Since 2024, Thailand’s tourism industry has shown a robust recovery. As travel rebounds, a surge of visitors has fueled strong demand for hotel accommodations and food-and-beverage services. Hotels are compelled to upgrade their facilities and enhance service quality to meet guest expectations, while restaurants must diversify their menus and refine dining environments to attract customers. Against this market backdrop, the Asia (Thailand) Hotel Supplies and Facilities Exhibition has emerged as an outstanding platform for industry suppliers and exhibitors to connect. Suppliers can leverage the event to stay attuned to shifting market trends and fine-tune their product strategies, while exhibitors can engage in face-to-face discussions with numerous potential clients, expand their business networks, and achieve mutually beneficial outcomes.

IV. Scope of Exhibits

1. Baking and Ice Cream Equipment
Baking and pastry equipment, ice cream equipment, food packaging and display solutions, baking ingredients and additives, and more.

2. Café and Bar Equipment

Coffee and tea, coffee equipment, bar facilities, café and bar products, and more.

3. Kitchenware
Kitchen equipment and accessories, food-service equipment, vending machines, logistics and maintenance supplies, ice-making and low-temperature storage equipment, and more.

4. Dining Supplies

Tableware, silverware, porcelain, crystal/glassware, and more.

5. Home and Decor Items
Decorative and lighting products, indoor furniture and accessories, linens, bedding, outdoor furniture and accessories, and more.

6. Cleaning and Washing Equipment

Laundry equipment and accessories, cleaning equipment and accessories, guest room cleaning supplies, sanitation and waste management, pest control services, and more.

7. Services
Franchise and business licensing solutions, consulting services, and more.

8. Science and Technology

General business technology systems, hotel operations technology, intelligent service robots, and more.

9. Health and Wellness
Personal care and grooming products, sports facilities, and more.

V. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

9th Floor, Building 1, Xiangtai Plaza, No. 129 Yingxiongshan Road, Shizhong District, Jinan City

Liu Jiayu 0531-86117962 17866706991

Li Xinru 0531-82975940 17860238434

Tang Xiaoxu 0531-82975912 13869171702

Sun Linan 0531-82708506 13075357041

Email: zhenghesd@163.com

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