Total transaction value of US\$100,000! Tengzhou Desheng successfully enters the Indian market

Spring breeze turns the land green | New sprouts emerge, the morning sun shines brightly,

Meeting in a foreign land | Sharing half a year's journey, achieving mutual success!

Yesterday, a colleague of mine was on a business trip and said on WeChat while still on the way: "I'll post something on WeChat tomorrow." Our client signed an order from the Indian market! Good things are worth waiting for.

Policy Support Exhibiting in India

Today's protagonist - Tengzhou Desheng Sporting Goods Factory has its own import and export rights. Previously, the company's main business was processing products for foreign trade companies or other brands, holding a significant advantage in the low-to-mid-end market. However, with the increasing competition in the domestic market and the saturation of similar products, the company once experienced problems such as product backlog.

In 2018, after the company's first contact with the India International Trade Expo, it learned that With urban development and industrial upgrading, sports and fitness consumption has become a new choice for the Indian people. Coupled with the nationwide fitness campaign launched by the Indian government since 2014, which subsidizes the construction of public running tracks and swimming pools across the country, increasing investment in sports projects has significantly promoted the sales of sporting goods.

Data from research institution Euromonitor shows that in 2016, the Indian sportswear market grew by 22% year-on-year, exceeding the global growth rate of 7% in this field. It is expected to rise at a compound annual growth rate of 12% before 2020. It can be said that the prospects for the sports industry in the world's second most populous country are good.

At the same time, the subsidy policy for exhibitors at the India International Trade Expo is very attractive. Exhibitors receive a 90% pre-exhibition subsidy for booth fees, free transportation of 1 cubic meter, and completely free booth fees for independent brand enterprises. Booth fees are fully waived for exhibitors from Heze. Encouraged by the policy and optimistic about the Indian market, Tengzhou Desheng Sporting Goods Factory participated in the India International Trade Expo in 2018.

Company's exhibition booth at the 2018 India International Trade Expo

Post-Exhibition Follow-up Turning Opportunities into Reality

At the exhibition, Tengzhou Desheng Sporting Goods Factory negotiated with a potential customer from India. This customer is a relatively large distributor of badminton, badminton rackets, jump ropes, and other sporting goods in India, mainly wholesaling to smaller domestic agents, so the purchase volume is relatively large. After establishing contact at the exhibition, Tengzhou Desheng Sporting Goods Factory continued to follow up and contact the customer for about half a year after returning from the exhibition. Finally, Tengzhou Desheng Sporting Goods Factory, with its good product advantages and cost-effectiveness, and the customer's satisfaction with the personal quality, finally received an order from the Indian customer. The order includes tens of thousands of rackets, hundreds of boxes of badminton shuttlecocks, with a total transaction value of US$100,000.

Indian customer visits Tengzhou Desheng Sporting Goods Factory and signs the contract

Through this cooperation, Tengzhou Desheng Sporting Goods Factory has tasted the sweetness of participating in overseas exhibitions to develop overseas markets. The factory manager once again thanked the India International Trade Expo platform and the government's exhibition policies. In the future, the company will actively adjust its strategy for developing foreign trade markets and strive to bring its products to more overseas markets.

Epilogue:

In 2017, bilateral trade between China and India reached a record high, reaching US$84.44 billion. Among them, imports from China increased by 14.59% year-on-year, reaching US$68.1 billion. India has now become the 7th largest export destination for Chinese goods globally and ranks 24th among the destinations for Chinese imports.

In March 2018, the Ministry of Commerce of China and the Ministry of Commerce and Industry of India jointly held a special promotion for the China International Import Expo and a "China-India Trade Project Signing Ceremony" in New Delhi. More than 120 representatives from relevant government departments, industry associations, and enterprises from both sides participated in the event. The total amount of contracts signed by both sides was US$2.368 billion. More than 20 Chinese companies involved in agriculture, light industry, textiles, medicine, chemicals, and minerals, all of which are key enterprises in their respective industries in China, specially went to India for trade docking.

The complementarity of trade between China and India is gradually expanding, which will leave more opportunities for Chinese companies "coveting" the Indian market. In this unfamiliar country, Zhenghe is willing to build bridges and pave the way for you, sharing the glory!

India International Trade Expo

and China Shandong Export Commodities (India) Exhibition

November 14-18, 2019

New Delhi, India

Shandong Zhenghe International Exhibition Co., Ltd.

Room 906, Xiangtai Plaza, No. 129, Yingxiongshan Road, Jinan, Shandong

0531-67815583