Exhibition Review

Zhenghe Exhibition visited Nigerian automotive technology and other industry associations to promote cooperation on the 2025 Nigeria (Lagos) China Goods Expo.


From January 3rd to 6th, 2025, representatives of Zhenghe Exhibition's overseas staff successively visited the secretariat of the Nigerian Automotive Technicians Association (NATA), the Amalgamated Union of Automobile Motor Mechanics and Technicians of Nigeria (AUOMMATON), and the Motor Mechanics and Technicians Association of Nigeria (MOMTAN). This visit primarily focused on in-depth discussions and exchanges regarding cooperation for the 2025 Nigeria (Lagos) China Commodities Fair. During the meetings, representatives of Zhenghe Exhibition's overseas staff introduced the basic situation of the Nigeria (Lagos) China Commodities Fair to the heads of the business associations. The heads of the various business associations acknowledged the significant achievements made by the exhibition in recent years. During the discussions, the three industry association leaders provided detailed information about their respective associations. As leaders and promoters of associations related to the automotive industry in Nigeria, these three associations have a wide influence in Nigeria and even West Africa. Against the backdrop of continuously deepening and upgrading China-Africa cooperation, they expressed high expectations for actively promoting trade cooperation between Nigeria and China in the automotive industry. The heads of the associations also stated their willingness to work with Zhenghe International Exhibition to jointly promote the continuous development of the Nigeria (Lagos) China Commodities Fair, uniformly organize member units to participate in the exhibition, and conduct one-on-one matchmaking discussions with Chinese exhibitors. As Africa's second-largest economy and most populous country, Nigeria has a huge demand for automotive and auto parts products, largely relying on imports. In Nigeria, over 90% of Nigerians tend to choose 'tokunbo' (used cars), which makes the 'tokunbo' distribution business very profitable in Nigeria. With the Nigerian government relaxing age restrictions on imported used cars, the volume of used car imports will further increase. Consequently, the auto parts market, both upstream and downstream of Nigeria's used car industry chain, will also see more opportunities. After years of operation by Chinese automakers, Chinese cars have established considerable 'prestige' in Nigeria. At the same time, the scarcity of local car repair outlets and the high cost of spare parts in Nigeria also indicate immense potential for Chinese auto parts exports to the Nigerian market.

Deep cultivation of fertile soil ensures abundant blossoms - The 2025 Nigeria Lagos China Commodities Fair embarks on a new journey!


Nigeria is an important trade partner and investment destination for China in Africa, and also China's largest contracted project market in Africa. In 2023, the new contract value for Chinese enterprises' contracted engineering business in Nigeria reached 10.45 billion USD, with a turnover of 3.98 billion USD. On September 3, 2024, China and Nigeria issued a joint statement announcing the establishment of a comprehensive strategic partnership, promoting the building of a high-level China-Nigeria community with a shared future, and explicitly strengthening cooperation in areas such as infrastructure construction. Chinese Products are Hot-selling in the Nigerian Market under the Framework of China-Africa Cooperation According to data from the General Administration of Customs, from January to July 2024, China's imports and exports with Africa totaled 1.19 trillion CNY, a year-on-year increase of 5.5%. In 2023, China-Africa trade reached a historical peak of 282.1 billion USD, a year-on-year increase of 1.5%, demonstrating the strong resilience of China-Africa trade. Among them, trade between Nigeria and China is booming. In 2023, the total trade volume between China and Nigeria soared to an astonishing 281.777 billion USD, with China's exports to Nigeria reaching 172.469 billion USD, highlighting the immense appeal of Chinese products in the Nigerian market. The main hot-selling products fall into the following major categories: 1. Electromechanical Products and Agricultural Machinery Products From efficient power generation equipment to reliable electrical products, China's electromechanical products have continuously met Nigeria's growing needs and directly promoted the rapid development of its infrastructure construction. In addition, hardware tools, power tools, construction machinery, and other electromechanical products are also very popular. The import of agricultural machinery, food machinery, and packaging machinery has adapted to the development needs of Nigeria's agriculture and food processing industries. At the same time, industrial manufacturing-related electromechanical products such as machine tools provide strong support for Nigeria's industrial development. 2. Textile and Garment Products Nigeria is Africa's most populous country, with a current population exceeding 227 million, leading to huge domestic market demand. Textiles and clothing are major export items from China to Nigeria, accounting for 15% of China's total exports to Nigeria. Statistics show that in 2022, Nigeria's textile and garment imports reached 110 million USD, with China being its largest source country, accounting for approximately 47% of the total imports, almost half. As Nigeria's urbanization accelerates, more young people are eager to express themselves. In terms of fabrics, wax prints with unique craftsmanship and patterns, and brightly colored African jacquard fabrics are popular; for finished garments, shirts and sportswear with Chinese cultural elements or designs that align with local aesthetic preferences are highly sought after; regarding accessories, exquisite embroidery and unique buttons could also be among the featured products. 3. Auto Parts Products Nigeria is considered Africa's largest potential automotive market. In Nigeria, over 90% of Nigerians prefer "tokunbo" (used cars), making the "tokunbo" distribution business very profitable in Nigeria. With the Nigerian government relaxing age restrictions on imported used cars, the volume of used car imports will further increase. Therefore, the auto parts market, both upstream and downstream of Nigeria's used car industry chain, will also see more opportunities. 4. Wigs and Hair Products Eight out of every 10 Nigerian women wear wigs. Nigerian women have a particular preference for wigs and hair extensions, creating a substantial market for hair products of various sizes and prices. Furthermore, there is also significant demand for hair care products such as shampoos, relaxers, hair creams, and detangling brushes. 5. Building Materials, Hardware Accessories With the acceleration of urbanization and the continuous advancement of infrastructure construction in Africa, the African building materials and hardware market is showing vigorous development. 70% of hardware products in the African market rely on imports. The demand for hardware products is mainly concentrated in saw blades, steel pipes, and various types of mechanical hardware. From "Whether to Go" to "How to Go," Enterprises "Have a Soft Spot" for the African Market From surveying the Nigerian market in 2002 to bringing the Nigeria (Lagos) China Commodities Expo to the public's attention in 2007. In the blink of an eye, Zhenghe Exhibition has been organizing the Nigeria (Lagos) China Commodities Expo for over 17 years. Throughout the 53 years of China-Nigeria diplomatic relations, Zhenghe Exhibition has made every effort to actively assist in deepening the economic and trade relations between enterprises of both countries! Over these 17 years, we have organized thousands of enterprises from over 20 provinces and cities, including Hebei, Jilin, Liaoning, Shandong, Fujian, Zhejiang, Henan, Hubei, Hunan, Jiangsu, Anhui, Guangdong, Beijing, Shanghai, Tianjin, and Chongqing, to participate in the exhibition. Exhibits covered various fields such as agricultural machinery, vehicles and parts, construction machinery, hardware building materials, power equipment and new energy products, textiles and garments, beauty products, and daily necessities. With the strong support of the nation, we worked together with the participating enterprises to overcome difficulties, enabling each exhibiting enterprise to take root, blossom, and bear fruit in Nigeria! According to incomplete statistics, the 2024 Nigeria Lagos China Commodities Expo achieved an intended transaction volume of 82 million USD on-site, with many popular products signed on the spot. 2025, Embarking on a New Journey In nearly two decades of deeply cultivating Africa, we have witnessed the beautiful scenery and unique charm of the African continent, and even more strongly felt the African people's fervent aspiration and passionate pursuit of a better life. We have also jointly witnessed the transformation of Chinese enterprises in Africa from scratch to growth, from daily necessities to steel, aluminum, and mechanical equipment. The African market has demonstrated unprecedented investment potential and development opportunities. At this critical period in the development of China-Africa relations, Zhenghe Exhibition will actively combine our "first-mover advantage" with "African endowments," act as a bridge, and facilitate more "Made in China" products entering and becoming popular in Africa.

Helping companies expand into the North American market, the dates for the 2025 Las Vegas International Auto Parts (AAPEX SHOW) and Custom Car Show (SEMA SHOW) have been set!


The Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, USA, is a professional auto parts exhibition organized by the Automotive Equipment and Parts Market Association of the United States. As the largest automotive manufacturing trade fair in North America, it receives strong support from the US Department of Commerce. AAPEX SHOW is a gathering place for high-quality buyers and sellers of auto parts and other markets from all over the world, and it is also an essential path for Chinese businesses to enter the North American and even European auto parts markets. 2024 Exhibition Data The 2024 AAPEX exhibition covered an area of 40,000 square meters, attracting approximately 2,700 exhibitors and more than 60,000 professional visitors. It represents the leading event in the global automotive aftermarket industry, valued at over \$2.3 trillion. In 2024, there were over 1,300 exhibitors from China, with an exhibition area of nearly 13,000 square meters. The number of Chinese exhibitors accounts for approximately 50% of the total number of exhibitors. Zhenghe and AAPEX From 2007 to 2024, Zhenghe International Exhibition Co., Ltd. has served as a first-level agency, organizing VIP companies to participate in the exhibition for 18 consecutive years. In 2024, Zhenghe Exhibition organized participating companies to showcase products including gears, bearings, springs, automotive mufflers, automotive exterior parts, brake discs/pads, radiators and their components, automotive electrical appliances, and other related auto parts. Zhenghe Exhibition's professional services and meticulous organization provide participating companies with a high-quality platform to showcase their products and expand international markets. 2025 Exhibition Schedule Exhibition Name: 2025 USA Las Vegas International Auto Parts (AAPEX SHOW) and Modified Car Show (SEMA SHOW) Date: November 4-6, 2025 Location: Las Vegas, USA Exhibit Range 1. Automotive aftermarket service market product series: various auto parts, seat belts, brake parts, chassis, clutches, transmissions and gearboxes, lifting equipment, service equipment, debugging equipment, special tools, repair equipment, automotive electrical appliances, audio, electronic equipment, air conditioning, anti-theft products, automotive lighting, automotive beauty supplies, automotive decoration supplies, tires and wheels, transportation vehicles, etc. 2. Special exhibition areas include: mechanical repair shops; paint, body and equipment; tools and equipment; medium and heavy trucks; sport utility vehicles, automotive technology, mobile electronics/e-commerce, and international automotive associations. Market Analysis The North American market is the world's largest auto parts demand market. The market capacity for auto parts products in the United States alone is \$60 billion, with more than half relying on imports. Automotive bearings, axles, and hydraulic components are advantageous products in the North American market, with huge development potential. From the data of the US aftermarket, the growth of the average vehicle age is robust and irreversible, maintaining sufficient resilience even in years of declining new car sales or economic downturns. This demonstrates strong counter-cyclical attributes and sufficient growth space. From the market structure, the US auto parts industry has experienced large-scale mergers and acquisitions, resulting in a continuous increase in concentration. The proportion of the top four auto parts companies' stores increased from 7.3% in 1995 to 49.3% in 2023. Although the US market is very large, tariff issues are worth considering for businesses. Businesses can: Diversify market layout: By diversifying market layouts, tariff risks can be dispersed, and overall risk resistance can be improved. Strengthen localized production: In response to tariff issues in the US market, companies can consider establishing production bases in the US or neighboring countries to achieve localized production. This not only avoids tariff risks but also reduces logistics costs and improves product competitiveness. Utilize free trade agreements: Trading through countries or regions that have signed FTAs with the US can enjoy lower tariff rates, or even zero tariffs. Improve product added value: Improve product added value through technological innovation and brand building to enhance product competitiveness. With the prosperity of the global automotive market, the overseas expansion of the auto parts industry chain has also attracted much attention. From January to September 2024, the cumulative export value of Chinese automotive parts products reached \$78.2 billion, a year-on-year increase of 4.6%. The data shows that despite global economic challenges, China's auto parts exports have maintained a stable growth trend.

The 2024 Netherlands International Private Label Fair has come to a successful conclusion. See you next year!


The 2024 Private Label Trade Show in the Netherlands, a two-day event, concluded on May 28-29. A total of 2960 exhibiting companies from 73 countries participated, occupying a net exhibition area of 44,000 square meters. Both figures represent a 10% increase compared to last year. This included 9 food exhibition halls and 5 non-food exhibition halls. Over 28,000 industry professionals from more than 120 countries attended. "For my company this trade show gains relevance year by year," commented a manufacturer. "The trade show floor is full of retailers that are truly interested in our products and our way of working." On the opening day, May 28, Jin Yuan, Economic and Commercial Counselor of the Chinese Embassy in the Netherlands, visited the Zhenghe exhibition group booth, communicating with exhibiting companies and learning about their participation and overseas market development. Counselor Jin Yuan noted that the pace of Chinese high-quality retail companies and manufacturers going global is accelerating, and more and more European and global private label buyers and retailers are witnessing the charm of "Made in China" in Chinese private label products. The Counselor's visit further strengthened the companies' confidence in developing the Dutch and European markets. Positive feedback from exhibitors: "There are many high-quality customers on site, and the buyers are very professional." "The exhibition setup is very good, the booth is very transparent, and the view is excellent. It played a very good role in product display and promotion." "The exhibition results exceeded expectations, and the harvest was great." "There are many relevant customers; I didn't even have time for lunch." "Both of my business card books are full." Exhibitors were busy, and customers were satisfied—we heard a lot of positive feedback on site. Many exhibitors have already booked their spots for the second half of the year's Private Label Trade Show in Chicago and next year's show in the Netherlands. Zhenghe Exhibition has partnered with PLMA for over 15 years and has been the largest organizing unit in China, leading hundreds of companies to participate in overseas exhibitions. Exhibited products mainly include food, household chemicals and cleaning products, personal care products, maternal and child products, and packaging. On-site communication with the organizers repeatedly affirmed Zhenghe's organizing capabilities and expressed hope for more Chinese companies to enter the European market. 2024 Private Label Trade Show, Chicago, USA Dates: November 18-19, 2024 Location: Donald E. Stephens Convention Center, Chicago, USA Frequency: Annual Organizer: Private Label Manufacturers Association (PLMA) 2025 Private Label Trade Show, Netherlands (PLMA’s World of Private Label) Dates: May 20-21, 2025 Location: RAI Amsterdam, Netherlands Organizer: PLMA (Private Label Manufacturers Association) Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

Shandong enterprises debut at HANNOVER MESSE2024 Hannover Industrial Fair


The 2024 HANNOVER MESSE in Germany took place from April 22-26 local time. German Federal Chancellor Olaf Scholz, along with H.E. Jonas Gahr Støre, Prime Minister of the Kingdom of Norway, the partner country of this year's HANNOVER MESSE, jointly inaugurated the exhibition. Approximately 3,000 representatives from political, business, and economic sectors attended the opening ceremony that evening.HANNOVER MESSE is a world-leading industrial trade fair, known as the "barometer of global industry." The 2024 HANNOVER MESSE, themed "Energizing a Sustainable Industry," showcased outstanding industry innovations and groundbreaking products and solutions.The theme of the 2024 HANNOVER MESSE is "Energizing a Sustainable Industry," with key focus areas including energy transition, Industry 4.0, digitalization, artificial intelligence, and machine learning. More than 4,000 exhibitors from nearly 60 countries and regions worldwide participated in this exhibition. Among them, nearly 1,200 Chinese exhibitors attended, making China the second largest participating country after host Germany, mainly from regions such as Shanghai, Jiangsu, Zhejiang, Guangdong, Shandong, and Henan. Companies like Jiangsu Hydrogen Guide Intelligent Equipment, XJ Group and Pinggao Group under China Electrical Equipment Group, as well as the "Invest in China" series of events, have led Chinese enterprises to compete on the international stage.Mechanical and electrical products have always been Shandong's advantageous export products. In 2023, the export value of mechanical and electrical products from Shandong Province reached 893.83 billion yuan, a 7% increase, accounting for 46% of the total export value. This boosted export growth by 3.1 percentage points and contributed 278.8% to the province's overall export growth. In 2023, Shandong's mechanical and electrical products were exported to over 230 countries and regions worldwide. Among them, exports of mechanical and electrical products to the United States, ASEAN, the European Union, and South Korea reached 125.24 billion yuan, 124.31 billion yuan, 121.16 billion yuan, and 54.65 billion yuan respectively, together accounting for nearly 50% of the total export value of mechanical and electrical products. Notably, exports to the EU and ASEAN achieved double-digit growth.At the 2024 HANNOVER MESSE, a group of Shandong Province enterprises made a collective appearance, mainly from cities such as Qingdao, Liaocheng, Dongying, and Zibo. Their exhibits covered products in industrial components, automation, power and transmission, and energy sectors. The exhibition showcased high-quality and high-end products from our province's enterprises, attracting widespread attention from international buyers. This fully demonstrated the new achievements of Shandong Province enterprises in energy transition and industrial automation.Shandong Zhenghe International Exhibition Co., Ltd.9F, Xiangtai Plaza, No. 129 Yingxiongoshan Road, Shizhong District, Jinan City, Shandong ProvinceChen Yaru: 0531-82770513/17306349460Wang Liying: 0531-86078151/15054170277Wu Liming: 0531-86975005/18766128077Duan Qi: 0531-82761908/13969146912Email: zhenghefair@126.comWebsite: www.brightway.com.cn

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