Exhibition Review

2022 China-Europe freight train (Qilu Hao) special promotion conference successfully held

To promote steady and high-quality foreign trade in the province and actively respond to the current severe and complex international situation, guiding import and export enterprises to expand markets, the China-Europe freight train (Qilu) special promotion meeting, jointly organized by the Shandong Provincial Department of Commerce and Shandong Expressway Group and undertaken by Shandong Zhenghe International Exhibition Co., Ltd., was successfully held from May 17 to May 20 through an online cloud exhibition. During the event, Qin Haifeng, chief representative of the Shandong Provincial Government's Economic and Trade Representative Office in Eastern Europe and Central Asia, and representative Xu Chi attended the meeting. Péter Ernő, President of the Hungary-China Economic and Trade Association, Cui Shan, Director of the Sino-Russian Economic and Trade Cooperation Center, Markus Teuber, Commissioner for Chinese Affairs of the Duisburg City Government, Germany, Xu Meng, General Manager of Shandong Expressway Qilu Eurasia Railway Operation Co., Ltd., Ma Chunbo, Deputy General Manager, and Chen Youjia, Amazon Regional Expansion Manager, attended the relevant sessions through on-site or video presentations and delivered speeches. This online promotion meeting mainly involved import and export enterprises in various industries, including mechanical and electrical equipment, building materials, tires and auto parts, food and agricultural products, textiles and clothing, and daily consumer goods. More than 300 import and export enterprises from our province were invited, along with more than 90 foreign businessmen from countries (regions) along the China-Europe freight train route, including Russia, Belarus, Hungary, and Germany. More than 400 matchmaking sessions were held. In the face of the current epidemic and complex international situation, the China-Europe freight train (Qilu) gave full play to its platform advantages, making every effort to ensure the stable operation of the freight train, solving the problems of logistics and transportation during the epidemic, and ensuring the cross-border two-way flow of goods for enterprises. This event received positive feedback and recognition from participating enterprises. Many enterprises had successful matches and good conversations. Among them, Jianqiao Metal Technology, Guanghui New Materials, and Liqun Alloy Materials had good talks with a purchaser from Bosnia, and the foreign businessman was interested in steel, marine metals, and hardware. Xianhe Automotive Steering Gear, Laizhou Jinsheng Auto Electric Appliances, and Dongying Zhengyue Auto Parts had enthusiastic discussions with a buyer from Belarus who wanted to purchase automotive parts such as vans and trucks. Several food companies, including Weifang Yueyang Import and Export, Qingdao Hongruite Food, and Shandong Baijia Food, had good talks with two food factories from Russia, and the foreign party wanted to purchase food additives, freeze-dried fruits and vegetables, and dehydrated garlic and onions. Dawo Machinery, Sishui Haiyun Grain Machinery, and Ouxing Machinery Manufacturing had very good talks with a Russian company intending to purchase agricultural machinery. Xingguang Textile, Leqi Home Furnishings, and Xuxiang Textile successfully matched with a foreign businessman from Russia purchasing home furnishing products, and the talks were very good. In the one-on-one talks, 400 rounds of enterprise talks were arranged through pre-matching. Through active pre-meeting preparations, foreign buyers accurately conveyed clear procurement intentions, and Chinese suppliers showcased their advantages based on the needs, thereby improving the efficiency of talks during the meeting and laying a good foundation for future substantial trade exchanges.

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05-20

2022 China-Europe freight train (Qilu Hao) special promotion conference successfully held

The 24th International Tire & Rubber Exhibition of Russia (TIRES & RUBBER 2022) was successfully held in 2022

The 24th International Exhibition for Tires and Rubber (TIRES & RUBBER 2022) was successfully held from April 26-29, 2022, at Expocentre Fairgrounds in Moscow. The exhibition was organized by the renowned Russian exhibition organizer EXPOCENTRE AO, with support from the Ministry of Industry and Trade of the Russian Federation, the Chamber of Commerce and Industry of the Russian Federation, the Russian Chemists Union, the Scientific Research Institute of Technical & Economic Studies of the Chemical Complex (NIITEKHIM), Chimvest Scientific and Technical Center, and other organizations. TIRES & RUBBER 2022 attracted over 140 exhibitors from 9 countries and regions, including Germany, Italy, China, Belarus, Russia, and Switzerland, covering an exhibition area of 6163 square meters, and welcoming over 3720 professional visitors. The 25th International Exhibition for Tires and Rubber (TIRES&RUBBER 2023) is scheduled for April 24-27, 2023. We look forward to meeting you in Moscow! Contact Information Shandong Zhenghe International Exhibition Co., Ltd. Address: Room 905, Building 1, Xiangtai Square, No. 129 Yingxiongshan Road, Shizhong District, Jinan City, Shandong Province Contacts: Zhang Chongwen, Zheng Xiao, Wei Rui, Zhou Chao Tel: 0531-61314322, 82726908, 86085400, 82770583 Mobile: 18615609927, 18854113262, 15153143036, 15053143179 Website: www.brightway.com.cn

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04-29

The 24th International Tire & Rubber Exhibition of Russia (TIRES & RUBBER 2022) was successfully held in 2022

Live Report | 2022 Shandong-South Korea Bilateral Trade (RCEP) Cloud Exhibition Highlights

In the first quarter, private enterprises in Shandong Province exported and imported 180.48 billion yuan with the other 14 RCEP member countries (excluding China), a year-on-year increase of 31%, including a 16.6% year-on-year increase with South Korea. China and RCEP member countries have strong economic complementarity, broad cooperation areas, and great development potential. Trade among members is expected to continue to maintain a good growth trend in the future. On April 26, the 2022 Shandong-South Korea Two-way Trade (RCEP) Cloud Exhibition, hosted by the Shandong Provincial Department of Commerce and undertaken by Shandong Zhenghe International Exhibition Co., Ltd., successfully opened. The exhibition received strong support from the Shandong Provincial Government's Economic and Trade Representative Office in South Korea, the Korea Importers Association, the Korea Trade-Investment Promotion Agency (KOTRA), the Korea Small and Medium Business Administration (SMBA), and Meiheng Global Corporation. Today's first session invited the RCEP Shandong Enterprise Service Center to give a presentation. The center's director gave a detailed introduction to the use of the RCEP foreign trade practice query system. This cloud exhibition will invite more than 270 Chinese enterprises and more than 160 foreign enterprises to participate, with an estimated 420+ one-on-one online business talks. The talks will mainly involve various product areas such as electromechanical products, textiles and garments, food, agricultural products, and consumer goods. Over the next two days, April 27th and 28th, online talks between Shandong and South Korean enterprises will continue. The 2022 Shandong-South Korea Two-way Trade (RCEP) Cloud Exhibition is a good form of cooperation actively explored by both sides under the constraints of the epidemic. It is hoped that this event will further stimulate the vitality and potential of Sino-Korean economic and trade exchanges and cooperation.

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04-26

Live Report | 2022 Shandong-South Korea Bilateral Trade (RCEP) Cloud Exhibition Highlights

On-site Report | Highlights of the First Day of the 2022 Shandong Electromechanical Products (Latin America) Cloud Expo

To support foreign trade enterprises in developing foreign trade through cloud platforms, the 2022 Shandong Electromechanical Products (Latin America) Cloud Exhibition, hosted by the Shandong Provincial Department of Commerce and organized by Shandong Zhenghe International Exhibition Co., Ltd., kicked off today. This cloud exhibition will help foreign trade enterprises explore the Latin American market and further increase the export proportion of electromechanical products from our province in the Latin American market. This cloud exhibition mainly covers multiple product areas including consumer electronics (including communication products, terminal equipment, smart high-tech products); mechanical equipment (including construction machinery, agricultural machinery, packaging machinery); mechanical parts (including industrial parts, industrial materials); electrical and energy equipment (including power generation equipment and technology, smart transmission and transformation equipment, IoT technology, components); transportation equipment (including mechanical handling equipment, logistics systems, traffic engineering); industrial automation, power transmission and control (including robotic arms, smart manufacturing); industrial machine tools and accessories/smart manufacturing technology and equipment (including machine tools, various machine tool accessories and metal processing tools, CNC machine tools). Many enterprises, such as Yinxuan Heavy Industry, Qingdao Shanjie Power Machinery, Luneng Taishan Power Equipment, Liaocheng Huarui Electrical, and Yantai Leba Machinery, participated in this cloud exhibition. Enterprise Promotion. In the second agenda item of the conference, Qingdao Shanjie Power Machinery and Yinxuan Heavy Industry were invited to give enterprise presentations. Yinxuan Heavy Industry Co., Ltd. is a large-scale machinery manufacturing enterprise specializing in the R&D and production of construction machinery loaders, agricultural machinery tractors, and industrial forklifts. The company possesses a world-leading technical R&D center, a fully functional production and manufacturing center, and has built a well-equipped supporting industrial park. The company holds certifications such as ISO9001 Quality Management System, ISO45001 Occupational Health and Safety Management System, and ISO14001 Environmental Management System. Qingdao Shanjie Power Machinery Co., Ltd. is a trading company developed based on Shandong Machinery Import and Export Company, which has been engaged in import and export business for over 50 years. It will fully leverage its numerous well-established customers and procurement and sales channels in Europe, America, the Middle East, Africa, and other parts of the world, as well as the country's new Belt and Road policy, to drive more import and export business and foreign cooperation. "One-on-One" Negotiations. This cloud exhibition spans three days. On the first day of the exhibition, more than 80 Chinese enterprises conducted "one-on-one" online negotiations with over 40 foreign enterprises from countries such as Colombia, Mexico, Peru, and Brazil. Through prior matching, a total of 120 rounds of enterprise negotiations were arranged. The atmosphere at the negotiation site was enthusiastic, with representatives from Chinese and foreign enterprises of different skin tones and languages engaging in "round-robin" communication. Through active preparation before the meeting, foreign buyers accurately conveyed clear purchasing intentions, and Chinese suppliers presented their advantageous information based on demand, thereby improving negotiation efficiency during the participation, helping enterprises expand overseas connections, and creating unlimited opportunities. In the next two days, more Chinese and foreign enterprises will participate in the online exhibition. Meanwhile, under the impact of the pandemic, "cloud exhibitions" will become a new momentum and engine for promoting foreign trade. Subsequently, Zhenghe Exhibition will continue to promote and organize more online exhibition events, with special sessions potentially involving multiple countries and regions such as Germany, the Middle East, South Asia, Africa, the EU, ASEAN, Japan, and Korea, assisting enterprises in developing new clients and expanding new markets.

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04-20

On-site Report | Highlights of the First Day of the 2022 Shandong Electromechanical Products (Latin America) Cloud Expo

The PLMA Global online exhibition is underway

    展商通过在线展位参与PLMA Global，展示他们的产品、宣传视频、可下载的文件、公司详情等。视频会议工具、会议日程安排和其他数字功能使参展商能够在虚拟环境中充分参与。在为3月28日至31日的展会做准备时，Store Brands采访了PLMA的企业副总裁Anthony Aloia，了解了今年PLMA Global的活动内容。PLMA总裁Peggy Davies说："该平台将支持PLMA会员参展商与代表顶级超市、药品连锁店、量贩店、超级市场、专业零售商、一元店、俱乐部商店、便利店和其他形式的买家进行联系。     A：简单的答案是 Covid-19。然而，PLMA Global 更深层次的原因就在我们面前，商店品牌很可能正在寻找一个历史性的增长机遇期，这需要零售商及其所有商店供应合作伙伴之间进行更深入、更频繁的对话。疫情带来了一系列具有挑战性的环境，这些将决定未来十年甚至更长时间里消费者的行为和购物习惯，而把自有品牌当做战略性发展的零售商，将在建立消费者忠诚度和蓬勃发展方面更具有竞争优势。随着世界遭受封锁、员工在家工作、政府被迫采取前所未有的货币政策、对商品和服务的需求激增。如今，供应链紧张，实体商店的货架因缺货而受到影响。     通货膨胀处于 40 年来的最高水平，消费者正目睹着家用开支飙升。全国性的经济挑战，比如通货膨胀，几乎总是对商店品牌有利，因为购物者在为家人提供服务的同时，会在不牺牲质量的情况下追求最大价值。质量、创新和商品成本将始终是零售商重视其商店品牌供应商合作伙伴的要素，但目前产品可用性、连续性和准时交货是最重要的。     A：零售商和供应商之间建立稳定而直接的沟通渠道。另一个原因是在线购物的扩展。这是当今许多消费者的新常态，迫使零售商和供应商通过开发一系列新的送货上门服务和路边自提解决方案来相应地进行调整。此外，许多新的电子商务公司都挤入了零售领域，并以自有品牌为首的策略进入市场。     我们的在线展会是可以让敏捷的供应商和创新的零售商一起合作并开发成功的品牌或者继续建立市场份额的理想场所。可以肯定的是，商店品牌正走在正确的增长轨道上。我们刚刚从我们的合作伙伴 IRI 那里收到了 2022 年的第一个数据。与 2021 年同期相比，所有美国零售渠道的产品销售额增长了 4.2%。根据 IRI 独家提供给 PLMA 的数据，这一增幅几乎与传统品牌销售额增长了4.4%相持平。有了这样的增长，PLMA Global 是在合适的时间举办的合适的活动，可以将自有品牌行业的所有参与者聚集在一起——现有的合作伙伴、潜在的合作伙伴和以前的合作伙伴。     A：参加 PLMA Global 的参展商代表了数千种不同的产品，从食品、零食、饮料到健康和美容、家居和宠物。这些都是来自美国和加拿大、欧洲和亚洲的经验丰富的自有品牌公司。我们的在线平台将在整个搜索过程中强调产品属性，包括通过关键字、属性和社会关注来寻找参展商。零售商必须继续适应消费者对更多健康和饮食产品的需求，并在可持续发展等社会问题上采取行动。来自我们之前举办的自有品牌周的汇总搜索查询显示，零售买家关注产品属性，例如纯素食或无麸质或有机食品，以及社会关注的环保包装等。     A：我们希望为买家提供必要的工具来简化在线采购流程并最大限度地利用他们的时间；因此，买家将能够提前与参展公司进行视频通话预约。      PLMA Global 平台每天 24 小时开放，为每位访客提供预约日历，以便相应地安排会议。在视频通话期间，参与者可以共享屏幕以进一步协作，并通过平台相互发送文档。该活动计划还要求在 3月28日星期一为买家举办展厅预览日，以便他们找到和标记首选参展商并安排会议。参展商将于3月29日至31日期间为他们的展位配备工作人员。买家也可以直接与在线参展商进行一对一的联系。访客和供应商也可以交换名片并通过电子邮件进行交流。     A：贸易展览都是关于产品和人员的，这些元素是 PLMA Global 平台的核心。产品位于每个展位的前面和中心，其中四个单独的项目可以在横向照片配置中展示。每个展示的产品都附有广泛的产品描述，突出了属性和成分。公司人员也在数字空间中占有重要地位。展位最多可容纳 9 人，今年的新功能是可以为每个人上传头像。登录展会时，人员将与职位一起列出并标识为“在线”。包括参展人员的照片和标记谁“在线”和“离线”使展位和展厅更具活力。 此外，参展商可以在在线展位内展示四个企业视频，展示他们的产品、公司或制造能力，并共享宣传册和目录等下载材料。凭借所有这些功能，我们将节目主题定为：连接自有品牌行业也就不足为奇了。我们相信，在 3 月的最后四天，我们的平台将成为零售商品牌业务的数字中心。

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03-29

The PLMA Global online exhibition is underway
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