Online Promotion and Business Matching Conference for 'Taiwanese-funded Enterprises Expanding Domestic Sales' (Shandong Special Session) Successfully Held

On the morning of September 15th, the Online Promotion and Matching Conference for Taiwanese Businesses Expanding Domestic Sales (Shandong Session) was successfully held. This event was jointly guided by the Department of Taiwan, Hong Kong and Macao Affairs of the Ministry of Commerce and the Economic Bureau of the Taiwan Affairs Office, and jointly organized by the Cross-Strait Economic and Trade Exchange Association, the National Association of Taiwan Enterprises, the Shandong Provincial Department of Commerce, and the Shandong Provincial Taiwan, Hong Kong and Macao Affairs Office. Shandong Zhenghe International Exhibition Co., Ltd. undertook and provided comprehensive services for this event.

This event is a concrete action to implement General Secretary Xi Jinping's important instructions on promoting cross-strait integration development. It is also a pragmatic measure to implement the central government's decisions and deployments on coordinating epidemic prevention and control with economic and social development, helping Taiwanese businesses integrate into the new development pattern with domestic circulation as the mainstay and domestic and international dual circulation promoting each other.

The Shandong session is the second session following the Fujian session in July. Lv Wei, Deputy Director of the Shandong Provincial Department of Commerce, attended and presided over the opening ceremony. Officials from the Department of Taiwan, Hong Kong and Macao Affairs of the Ministry of Commerce, the Economic Bureau of the Taiwan Affairs Office, the Shandong Provincial Government Office, the Provincial Department of Commerce, and the Provincial Taiwan, Hong Kong and Macao Affairs Office, as well as the head of the National Association of Taiwan Enterprises, attended the opening ceremony.

Cao Fengwei, a second-level inspector of the Department of Taiwan, Hong Kong and Macao Affairs of the Ministry of Commerce, stated at the main venue in Shandong that the business environment in the mainland is continuously improving, and the huge market of 1.4 billion people will provide broad space for the development of Taiwanese businesses. "We support Taiwanese businesses in expanding their domestic market, deepening cross-strait economic integration, and actively integrating into the new development pattern with domestic circulation as the mainstay and domestic and international dual circulation promoting each other."

The Shandong session of the Online Promotion and Matching Conference for Taiwanese Businesses Expanding Domestic Sales is the second event in this series. Yuan Ye, Deputy Director of the Economic Bureau of the Taiwan Affairs Office, stated that after communicating with businesses from both sides of the strait, the areas of cooperation this time include food, daily consumer goods, and electromechanical products. The conference provides the most direct and effective communication method for businesses from both sides of the strait and will become an important platform for their exchange. "We hope that Taiwanese businesses will fully utilize the opportunities presented by mainland domestic consumption to expand their market."

Having invested in Shandong for nearly 30 years, Zhang Xinzheng, Vice President of the National Association of Taiwan Enterprises, said that seven years ago, his company began exploring the transition from export to domestic sales, thus withstanding the impact of the current epidemic. "When investing and establishing a presence in the mainland, one must fully consider the characteristics of the mainland market and consumer preferences." Zhang Xinzheng believes that the mainland market is currently stable, the economy is expected to recover rapidly, public demand and purchasing power are rising, and consumption potential is huge. Taiwanese businesses should seize the opportunities in the mainland market, adjust their sales directions according to market changes, and respond to challenges.

Dou Yueshuo, Deputy Director of the Shandong Provincial Government Office, said that the exchanges between Shandong and Taiwan have deep roots, and Shandong is currently expanding its opening up to the outside world and building a new highland for opening up. We welcome Taiwanese compatriots and businesses to invest and start businesses in Shandong, and jointly promote the high-quality development of Shandong's economy.

At the conference, 3 mainland enterprises and 7 Taiwanese enterprises gave live presentations, and many attendees from mainland and Taiwan enterprises spoke positively about the event. Lin Mingfu, head of Guangyun Agricultural Biotechnology (Jiangsu) Co., Ltd., a century-old Taiwanese enterprise, stated that the Online Promotion and Matching Conference for Taiwanese Businesses Expanding Domestic Sales made Taiwanese businesses feel warm and demonstrated the dedication of the relevant mainland departments. The opportunities presented by the mainland market will provide a stage for the development of Taiwanese businesses.

The promotion and matching event adopted a combination of online live promotion and online business negotiations, focusing on consumer areas such as food and agricultural products, furniture, daily consumer goods, and electromechanical products, attracting a total of 102 Taiwanese enterprises and 115 mainland counterpart enterprises to participate. Based on sales and purchasing intentions, "one-on-one" targeted negotiations were conducted. Three Shandong purchasing enterprises, including Xingyouxuan, introduced their company information and purchasing intentions, while seven excellent Taiwanese enterprises in China, including Guangyun Agricultural Biotechnology (Jiangsu) Co., Ltd., introduced their products and company information.

At the event, the cumulative number of viewers through the live broadcast platform reached 38,300, resulting in more than 400 effective matches and intended contract signings totaling nearly 400 million yuan. Multiple media outlets, including China News Service, Dazhong Daily, United Daily News, Toutiao, Dazhong.net, Economic Guide, and China Shandong Net, provided on-site coverage.