“Zhi Cheng Shandong” made its debut at the first Consumer Goods Expo and successfully held a launch event themed "Choosing Shandong - New Products, New Platforms, New Models".

      The first China International Consumer Products Expo opened in Haikou, Hainan on May 6, with an exhibition period from May 7 to 10. Jointly hosted by the Ministry of Commerce and the Hainan Provincial People's Government, this expo aims to build a platform for the centralized display and trading of global consumer goods. The total exhibition area is 80,000 square meters. The international exhibition area covers 60,000 square meters, with 648 participating companies and 1365 brands from 69 countries and regions; the domestic exhibition area covers 20,000 square meters, with 857 participating companies and 1263 brands.        Shandong is a major exporting province for textiles and garments, agricultural products, and daily consumer goods, possessing high-quality consumer product resources. The Shandong Provincial Committee and Provincial Government attach great importance to the first China International Consumer Products Expo, focusing on promoting high-level opening up, fostering high-quality foreign trade development, strengthening the smooth flow of domestic and international dual circulation, and establishing a 600-square-meter exhibition area. Sixty-three companies were selected from more than 200 enterprises, including foreign trade mainstays such as Furi, Huaguang, Meijia, and Sai Kuiying, and time-honored brands such as Hongjitang, Guangyutang, and Lekjia, to showcase their distinctive and high-quality consumer products to the world at the expo. This fully reflects Shandong Province's emphasis on the new development pattern with domestic circulation as the mainstay and international and domestic dual circulation, providing a new platform for our export enterprises and our time-honored brands.

      Shandong Zhenghe International Exhibition Co., Ltd. was fully responsible for a series of work for the Shandong exhibition area at this expo, including design and construction, exhibitor invitation, exhibition area services, exhibition promotion, and overall exhibition operation.

A concurrent event, "Choosing Shandong - New Products, New Platforms, New Models" release conference, was held.

Shandong has a population exceeding 100 million both in registered household and permanent resident populations. With the rapid development of cross-border e-commerce, foreign trade comprehensive services, and market procurement trade, new consumption is rapidly increasing, and the potential of the consumer market is enormous. To further promote the docking of Shandong's high-quality consumer products with the international market, the Shandong Provincial Department of Commerce, in conjunction with the Foreign Trade Development Bureau of the Ministry of Commerce, jointly held the "Choosing Shandong - New Products, New Platforms, New Models" release conference. The conference was hosted by the Shandong Provincial Department of Commerce and the Ministry of Commerce's Foreign Trade Development Bureau. Representatives from Shandong Province, the Ministry of Commerce's Foreign Trade Development Bureau, relevant departments of Shandong Province, and 16 cities attended the conference to promote Shandong's high-quality consumer products to consumers worldwide. Buyers representing the Hong Kong Trade Development Council, relevant Hainan Provincial Government agencies and business associations, large national supermarkets, duty-free businesses, cross-border e-commerce platforms, and import companies were also invited to attend.

A total of 150 buyers from the Hong Kong Trade Development Council, China Duty Free Group Co., Ltd., China Resources Land Hainan Company, and Jiangxi, Heilongjiang, Liaoning, and Chongqing attended the exchange.

The release conference focused on promoting new models such as the COSMOPlat Haiyun Chain platform, Qilu No. 1 Global Purchase, and one-stop overseas brand landing incubation services, and showcased a batch of new fashion and products in home textiles, sports, and food and agricultural products. At the conference, eight Shandong enterprises gave key presentations on high-quality consumer product resources and the establishment of new models and platforms for smooth domestic and international dual circulation, jointly exploring new trade and new patterns under new consumption.

The release conference showcased a batch of new products and models that lead new consumption trends, hoping to deepen understanding, seek cooperation, and pursue common development with global consumer goods suppliers and traders, and hoping to use this expo platform to go global.

             Shandong Zhenghe International Exhibition Co., Ltd. undertook the conference planning, venue arrangement, design and publicity, buyer invitation, and overall operation of the "Choosing Shandong - New Products, New Platforms, New Models" release conference, successfully completing the organization and coordination work of this event.