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Subsidies for Exhibitions are Here丨The State Council: Local authorities should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions


05-10

Premier Li Keqiang of the State Council On May 5, a State Council executive meeting was chaired to help foreign trade enterprises cope with difficulties. The meeting decided:

  • First, focus on securing orders and stabilizing imports and exports of key industries and labor-intensive industries. Ensure stable production and circulation in the foreign trade sector, establish a list of key foreign trade enterprises, and guarantee their production, logistics, and employment service.
  • Second, effectively and orderly clear bottlenecks in collection and distribution at sea and air ports. Make good use of air cargo capacity.
  • Third, introduce policies to facilitate returns and exchanges for cross-border e-commerce exports. Include labor-intensive processing trade in the central, western, and northeastern regions in the national encouraged industry catalog. Expand the scope of bonded maintenance.
  • Fourth, increase credit supply to foreign trade enterprises, support banks in not indiscriminately withdrawing, cutting off, or suppressing loans, and prioritize support for a batch of enterprises in urgent need of funds. Expand the scale of short-term export credit insurance. Maintain the basic stability of the RMB exchange rate.
  • Fifth, optimize platform services such as the Canton Fair. Localities should make good use of special funds for foreign economic and trade development to support small, medium, and micro enterprises in participating in overseas exhibitions.

Under policy guidance, To actively respond to the severe and complex international trade situation and guide enterprises to explore diversified international markets. Weifang City has formulated the 2022 "Thousand Enterprises, Hundred Exhibitions" Overseas Market Development Plan. The plan points out that key support will be given to textile and apparel, food and agricultural products gifts and consumer goods, building materials and chemicals, auto parts and tires, and other advantageous industries, organizing participation in internationally renowned and influential exhibitions, and providing certain policy support.

SIAL Paris (French International Food and Beverage Exhibition)

(Up to 80% subsidy)

Exhibition Dates: October 15-19

Frequency: Biennial

Venue: Paris Nord Villepinte Exhibition Centre, France

Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction The exhibition is organized by Groupe Exposium (Groupe Exposium). Groupe Exposium is France's largest exhibition group and one of the world's top ten exhibition groups, organizing nearly 60 professional exhibitions annually. SIAL Paris was founded in 1964 and is held biennially, with a history of over 50 years to date. SIAL Paris and Anuga in Germany are held alternately each year, making them the largest food industry events in Europe and even worldwide. The exhibition area covers 215,000 square meters; the exhibition features 19 product categories, covering almost all products within the industry.
Exhibition Scope

Food Category: semi-finished foods, ingredients and additives, canned foods, gourmet foods, fruits, vegetables, meat products and cured meats, health foods, organic products, seafood, nutritional foods and infant foods, dairy products and eggs, sweets, frozen products, deli items, groceries. Beverage Category: juices, alcoholic and non-alcoholic beverages. Non-food Category: food machinery, kitchen utensils, food packaging, etc.

Seoul International Food Exhibition, Korea
(Up to 100% subsidy)

Exhibition Dates: June 7-10

Venue: Korea International Exhibition Center (KINTEX)

Organizer: Korea Trade-Investment Promotion Agency (KOTRA)

Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Overview

Started in Seoul International Food Exhibition (Seoul Food), which began in 1983, has grown alongside the food industry and has now become Asia's third-largest international food exhibition. In 2019, the 37th Seoul International Food Exhibition (Seoul Food) was held in Seoul, Korea, with a total exhibition area of 76,121 square meters, attracting 1,559 excellent exhibitors from 41 countries and regions including China, the United States, Japan, Germany, and Vietnam, and 50,335 visitors from over 50 countries. Every year, buyers and purchasers from all over the world look forward to this major expo representing Korean and Asian food.
Exhibits

General Food Zone: Fruits and Vegetables: dried fruits, vegetables, fruits, grains, oats, canned foods; Sweets and Bakery: snacks, bread, biscuits, chocolates, candies, pastries, gummies, ice cream, etc.; Nutrition and Health: health /health foods, seasonings/spices; Wines and Beverages: beverages & alcoholic beverages (wine, beer, baijiu, specialty liquors from various countries, soft drinks, coffee) Tea and Coffee: tea and coffee, tea and coffee supplies, etc.; Hotel & Restaurant Equipment Zone: hotel and restaurant equipment, kitchen cooking ingredients and equipment, cold chain equipment, bakery and pastry equipment, catering-related IT and others, etc.

THAIFEX - Anuga Asia (Thailand International Food Exhibition)

(Up to 100% subsidy)

Exhibition Dates: May 24-28

Venue: IMPACT Exhibition Center, Bangkok

Frequency: Annual

Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction

THAIFEX - Anuga Asia ( THAIFEX - Anuga Asia) is jointly organized by Koelnmesse, the Department of International Trade Promotion (DITP), and the Thai Chamber of Commerce, analogous to Anuga in Southeast Asia. THAIFEX plays a crucial role in the food and beverage industry in Southeast Asia, becoming the region's largest food and beverage trade show. The exhibition gathers food, beverage, food service, and food technology products from around the world, focusing on the rapidly developing food markets in Indochina and surrounding countries. In 2019, there were 2,745 exhibitors from 134 countries and regions worldwide, with an exhibition area of 107,000 square meters, and 67,136 on-site visitors. It is noteworthy that the booming markets in Thailand and throughout Southeast Asia have attracted more Chinese food enterprises to seek business opportunities, with the size of the Chinese delegation reaching a historic high! The number of participating Chinese enterprises reached 396, and the total area reached 3,889 square meters for the first time.
Exhibits

Healthy food, condiments, fruits and vegetables and their canned products, food additives, fresh or frozen food, seafood, cream products, meat products, bread and baked goods, dairy products, pastries, beverages, food raw materials, snacks, etc.

Exhibition Format
Offline Physical Display +Online Instant Negotiation

Our professional on-site representatives can efficiently collect information for clients

Establish a buyer-exclusive customer resource database

Real-time translation at the exhibition site ensures precise communication and barrier-free exchanges

Under the epidemic situation, save entry costs and achieve efficient and economical participation
 

Contact Information

Shandong Zhenghe International Exhibition Co., Ltd
Yingxiongshan Road, Shizhong District, Jinan City 9th Floor, Building 1, Xiangtai Plaza, No. 129

Sun Linan Tang Xiaoxu Wang Weipeng Zhai Jilei

0531-82975912

Fax: 0531-86085342

Email: zhenghesd@163.com

Website: www.brightway.com.cn

Latest News

Zhenghe Exhibition visited Nigerian automotive technology and other industry associations to promote cooperation on the 2025 Nigeria (Lagos) China Goods Expo.


From January 3rd to 6th, 2025, representatives of Zhenghe Exhibition's overseas staff successively visited the secretariat of the Nigerian Automotive Technicians Association (NATA), the Amalgamated Union of Automobile Motor Mechanics and Technicians of Nigeria (AUOMMATON), and the Motor Mechanics and Technicians Association of Nigeria (MOMTAN). This visit primarily focused on in-depth discussions and exchanges regarding cooperation for the 2025 Nigeria (Lagos) China Commodities Fair. During the meetings, representatives of Zhenghe Exhibition's overseas staff introduced the basic situation of the Nigeria (Lagos) China Commodities Fair to the heads of the business associations. The heads of the various business associations acknowledged the significant achievements made by the exhibition in recent years. During the discussions, the three industry association leaders provided detailed information about their respective associations. As leaders and promoters of associations related to the automotive industry in Nigeria, these three associations have a wide influence in Nigeria and even West Africa. Against the backdrop of continuously deepening and upgrading China-Africa cooperation, they expressed high expectations for actively promoting trade cooperation between Nigeria and China in the automotive industry. The heads of the associations also stated their willingness to work with Zhenghe International Exhibition to jointly promote the continuous development of the Nigeria (Lagos) China Commodities Fair, uniformly organize member units to participate in the exhibition, and conduct one-on-one matchmaking discussions with Chinese exhibitors. As Africa's second-largest economy and most populous country, Nigeria has a huge demand for automotive and auto parts products, largely relying on imports. In Nigeria, over 90% of Nigerians tend to choose 'tokunbo' (used cars), which makes the 'tokunbo' distribution business very profitable in Nigeria. With the Nigerian government relaxing age restrictions on imported used cars, the volume of used car imports will further increase. Consequently, the auto parts market, both upstream and downstream of Nigeria's used car industry chain, will also see more opportunities. After years of operation by Chinese automakers, Chinese cars have established considerable 'prestige' in Nigeria. At the same time, the scarcity of local car repair outlets and the high cost of spare parts in Nigeria also indicate immense potential for Chinese auto parts exports to the Nigerian market.

01-09

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Deep cultivation of fertile soil ensures abundant blossoms - The 2025 Nigeria Lagos China Commodities Fair embarks on a new journey!


Nigeria is an important trade partner and investment destination for China in Africa, and also China's largest contracted project market in Africa. In 2023, the new contract value for Chinese enterprises' contracted engineering business in Nigeria reached 10.45 billion USD, with a turnover of 3.98 billion USD. On September 3, 2024, China and Nigeria issued a joint statement announcing the establishment of a comprehensive strategic partnership, promoting the building of a high-level China-Nigeria community with a shared future, and explicitly strengthening cooperation in areas such as infrastructure construction. Chinese Products are Hot-selling in the Nigerian Market under the Framework of China-Africa Cooperation According to data from the General Administration of Customs, from January to July 2024, China's imports and exports with Africa totaled 1.19 trillion CNY, a year-on-year increase of 5.5%. In 2023, China-Africa trade reached a historical peak of 282.1 billion USD, a year-on-year increase of 1.5%, demonstrating the strong resilience of China-Africa trade. Among them, trade between Nigeria and China is booming. In 2023, the total trade volume between China and Nigeria soared to an astonishing 281.777 billion USD, with China's exports to Nigeria reaching 172.469 billion USD, highlighting the immense appeal of Chinese products in the Nigerian market. The main hot-selling products fall into the following major categories: 1. Electromechanical Products and Agricultural Machinery Products From efficient power generation equipment to reliable electrical products, China's electromechanical products have continuously met Nigeria's growing needs and directly promoted the rapid development of its infrastructure construction. In addition, hardware tools, power tools, construction machinery, and other electromechanical products are also very popular. The import of agricultural machinery, food machinery, and packaging machinery has adapted to the development needs of Nigeria's agriculture and food processing industries. At the same time, industrial manufacturing-related electromechanical products such as machine tools provide strong support for Nigeria's industrial development. 2. Textile and Garment Products Nigeria is Africa's most populous country, with a current population exceeding 227 million, leading to huge domestic market demand. Textiles and clothing are major export items from China to Nigeria, accounting for 15% of China's total exports to Nigeria. Statistics show that in 2022, Nigeria's textile and garment imports reached 110 million USD, with China being its largest source country, accounting for approximately 47% of the total imports, almost half. As Nigeria's urbanization accelerates, more young people are eager to express themselves. In terms of fabrics, wax prints with unique craftsmanship and patterns, and brightly colored African jacquard fabrics are popular; for finished garments, shirts and sportswear with Chinese cultural elements or designs that align with local aesthetic preferences are highly sought after; regarding accessories, exquisite embroidery and unique buttons could also be among the featured products. 3. Auto Parts Products Nigeria is considered Africa's largest potential automotive market. In Nigeria, over 90% of Nigerians prefer "tokunbo" (used cars), making the "tokunbo" distribution business very profitable in Nigeria. With the Nigerian government relaxing age restrictions on imported used cars, the volume of used car imports will further increase. Therefore, the auto parts market, both upstream and downstream of Nigeria's used car industry chain, will also see more opportunities. 4. Wigs and Hair Products Eight out of every 10 Nigerian women wear wigs. Nigerian women have a particular preference for wigs and hair extensions, creating a substantial market for hair products of various sizes and prices. Furthermore, there is also significant demand for hair care products such as shampoos, relaxers, hair creams, and detangling brushes. 5. Building Materials, Hardware Accessories With the acceleration of urbanization and the continuous advancement of infrastructure construction in Africa, the African building materials and hardware market is showing vigorous development. 70% of hardware products in the African market rely on imports. The demand for hardware products is mainly concentrated in saw blades, steel pipes, and various types of mechanical hardware. From "Whether to Go" to "How to Go," Enterprises "Have a Soft Spot" for the African Market From surveying the Nigerian market in 2002 to bringing the Nigeria (Lagos) China Commodities Expo to the public's attention in 2007. In the blink of an eye, Zhenghe Exhibition has been organizing the Nigeria (Lagos) China Commodities Expo for over 17 years. Throughout the 53 years of China-Nigeria diplomatic relations, Zhenghe Exhibition has made every effort to actively assist in deepening the economic and trade relations between enterprises of both countries! Over these 17 years, we have organized thousands of enterprises from over 20 provinces and cities, including Hebei, Jilin, Liaoning, Shandong, Fujian, Zhejiang, Henan, Hubei, Hunan, Jiangsu, Anhui, Guangdong, Beijing, Shanghai, Tianjin, and Chongqing, to participate in the exhibition. Exhibits covered various fields such as agricultural machinery, vehicles and parts, construction machinery, hardware building materials, power equipment and new energy products, textiles and garments, beauty products, and daily necessities. With the strong support of the nation, we worked together with the participating enterprises to overcome difficulties, enabling each exhibiting enterprise to take root, blossom, and bear fruit in Nigeria! According to incomplete statistics, the 2024 Nigeria Lagos China Commodities Expo achieved an intended transaction volume of 82 million USD on-site, with many popular products signed on the spot. 2025, Embarking on a New Journey In nearly two decades of deeply cultivating Africa, we have witnessed the beautiful scenery and unique charm of the African continent, and even more strongly felt the African people's fervent aspiration and passionate pursuit of a better life. We have also jointly witnessed the transformation of Chinese enterprises in Africa from scratch to growth, from daily necessities to steel, aluminum, and mechanical equipment. The African market has demonstrated unprecedented investment potential and development opportunities. At this critical period in the development of China-Africa relations, Zhenghe Exhibition will actively combine our "first-mover advantage" with "African endowments," act as a bridge, and facilitate more "Made in China" products entering and becoming popular in Africa.

12-06

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