2011 Anuga World Food Expo in Cologne, Germany (This exhibition has applied for national financial subsidies and is a key exhibition organized by the Shandong Provincial Department of Commerce

Exhibition Name

2011 Anuga (Cologne World Food Expo, Germany)

Exhibition Date

October 8-12, 2011

Exhibition Venue

Koelnmesse, Cologne, Germany

Exhibition Frequency

Biennial

Exhibition Scale

300,000 square meters

Organizer

Shandong Zhenghe International Exhibition Co., Ltd.

→ Exhibition Overview:

　　The Cologne World Food Expo (Anuga) is Germany's largest international food exhibition, jointly organized by Koelnmesse and the German Federal Association of Retailers. Held biennially, the 30th World Food Expo in 2009 brought great success to international food industry professionals. A total of 6,522 exhibitors from 97 countries (86% foreign exhibitors) participated, covering an exhibition area of 287,000 square meters. Exhibitors included 888 German exhibitors and 130 agencies, as well as 5,307 foreign exhibitors and 197 agencies. Among them, Chinese exhibitors numbered approximately 480, with an exhibition area of about 6,000 square meters. 153,500 trade visitors from 180 countries attended the exhibition, with over 61% from abroad. Mr. Wolfgang Kranz, Executive Vice President of Koelnmesse, was particularly satisfied with the quality of professional visitors, considering it one of the key factors for Anuga's success: "Not only major players from the German and international retail industry, but we also invited experts and decision-makers from the food service and catering industries to visit the exhibition. Therefore, the discussions held here were lively and fruitful." Anuga is open only to trade visitors, and the level of visitors is higher than all other similar exhibitions. It not only showcases products and demands of the food and beverage industry but also highlights the exhibition themes and organizes related supporting activities. These are advantages that other similar exhibitions cannot simultaneously offer.

→Exhibits Range

　　Semi-finished food products; dairy products, eggs; fresh meat and meat products; fish and crustaceans; fresh fruits and vegetables, dried fruits, fruit juices; flowers; pork products and cured meats; take-away food; organic food; seafood; fast food; condiments; confectionery, biscuits, pastries; canned food; fresh poultry and game; frozen food; ice cream and cream; health food and baby food; grocery industry; alcoholic and non-alcoholic beverages.

→ Key Data from Previous Edition

　　A total of 6,522 exhibitors from 97 countries (86% foreign exhibitors) participated, covering an exhibition area of 287,000 square meters. Exhibitors included 888 German exhibitors and 130 agencies, as well as 5,307 foreign exhibitors and 197 agencies. Among them, Chinese exhibitors numbered approximately 480, with an exhibition area of about 6,000 square meters. 153,500 trade visitors from 180 countries attended the exhibition, with over 61% from abroad.

→ Anuga Features and Advantages

　　There are countless food exhibitions worldwide, but only Anuga brings together ten specialized trade shows. The exhibition is carefully planned based on the requirements of exhibitors and visitors to meet the diverse needs of the food industry.

By participating in Anuga, you can gain:

·As a branch of Anuga, each exhibition is clearly categorized and independently content-rich, providing an ideal display platform for your products.

·Food and beverages from all over the world are presented to visitors in a clear and well-structured manner. Company decision-makers can quickly and conveniently find what they need.

·Ten dynamic specialized exhibitions held concurrently, sharing advantages, making your visit effortless.

·At the same time, the ten independent food exhibitions fully share Anuga's overall advantages: high attractiveness, broad content, strong innovation, and rich information, which makes each individual exhibition a top international or German local exhibition.

→ Registration Method

1. Exhibitor Registration: Participating units are requested to carefully fill out the "Exhibitor Application Form" (see Appendix 1) for our company's domestic and international liaison and publicity, and booth allocation. Within one week after registration, a deposit of RMB 10,000 per booth should be transferred to our company's account, and the remittance slip faxed to our company. If participation is cancelled voluntarily after registration, the advance payment will not be refunded.

2. Booth Confirmation: Upon receipt of the booth deposit, our company will reserve the booth for the exhibitor, confirm the registration order, and arrange booths according to the payment sequence.

→ Contact Information

Address: 5th Floor, East of Armed Police Command College, No. 1701 Erhuan South Road, Jinan City (250002)

Phone: 0531-86087008

Fax: 0531-86085342

Email: zhenghesd@163.com