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What are the characteristics of emerging markets such as Southeast Asia, Latin America, the Middle East, and Africa?

07-16

I. Southeast Asia

Market Characteristics: High mobile penetration, high social media penetration, young consumers dominate;

Shopping Attitudes: High cost-effective products, not high requirements for the source of goods;

Hot-selling Categories: Motors, machinery, plastics, steel, mineral fuels, home furniture, vehicles, organic chemicals, knitting and weaving;

Payment Habits: Cash payment, digital wallet;

Main Challenges: Price sensitive, volume is the norm, last-mile logistics.

II. Latin America

Market Characteristics: Young consumers dominate, 2/3 of social media users, 80% of clients shop online;

Shopping Attitudes: Product selection references European and American celebrities and internet influencers, mid-month and end-of-month are shopping peaks, keen on product review research;

Hot-selling Categories: Motors, machinery, vehicles and their parts, steel, chemicals and other industrial finished products, components, home furniture, clothing, toys;

Payment Habits: Credit card payment, bank account transfer (A2A);

Main Challenges: Poor logistics infrastructure, high customs clearance difficulty.

III. Middle East

Market Characteristics: Female consumers are the majority, many affluent classes, strong purchasing power;

Shopping Attitudes: Focus on product quality, high average order value and high consumption, sensitive to delivery time;

Hot-selling Categories: Motors, machinery, steel, automobiles and other industrial finished products, components, home furniture, clothing, shoes, boots, umbrellas, ceramics;

Payment Habits: Credit card payment, bank account transfer (A2A);

Main Challenges: Poor logistics infrastructure, low delivery rate, high return rate.

IV. Africa

Market Characteristics: Young consumers dominate, large proportion of low- and middle-income groups;

Shopping Attitudes: Pursue cost-effectiveness, long consideration cycle, focus on etiquette atmosphere;

Hot-selling Categories: Machinery, vehicles and their parts, electronic components, wigs and hair care, clothing, home furniture;

Payment Habits: Cash payment;

Main Challenges: Poor infrastructure, difficult delivery problems, online payment habits have not yet been formed.

V. Exhibition Recommendations:

Nigeria (Lagos) China Commodity Exhibition

China Commodities Expo-Nigeria 2024

November 5-8, 2024

Landmark Exhibition Center, Lagos, Nigeria

Exhibit Range:

01 Engineering machinery: excavators, cranes, earthmoving machinery, road construction machinery, concrete equipment, transportation equipment, drilling equipment, compaction equipment, pipeline construction equipment, cleaning equipment, mining machinery, petroleum equipment, etc.;

02 Agricultural machinery: tillage machinery, planting and fertilization machinery, field management machinery, harvesting machinery, post-harvest processing equipment, agricultural product processing machinery, livestock and aquaculture machinery, irrigation and drainage machinery, agricultural machinery parts, etc.;

03 Vehicles and parts: used cars, passenger cars and parts, commercial vehicles and parts, motorcycles and parts, etc.;

04 Power equipment: power generation equipment, power transmission equipment, power distribution equipment, power system control equipment, power protection equipment, battery systems, etc.;

05 Hardware and building materials: building hardware, stainless steel, color steel plates, aluminum-plastic panels, aluminum profiles, wood panels, building decoration materials, hardware products, hand tools, etc.;

06 Electronic and electrical appliances: electronic components, power supply equipment, information and communication equipment, consumer electronics, household appliances, etc.;

07 Solar energy and photovoltaic products: solar inverters, solar lamps, solar panels, solar water pumps, photovoltaic components, etc.;

08 Beauty products: skin care products, makeup products, hair care products, personal care products, beauty tools, etc.;

09 Other exhibits: household goods, textiles and clothing (adult and baby clothing, batik), food (seasonings, alcoholic and non-alcoholic beverages, etc.), personal protective equipment and medical devices, plastics industry and products, chemical products, etc.

South American Food Festival - Peru International Food and Machinery Packaging Exhibition

Exhibition Time: September 25-27

Exhibition Cycle: Annual

Exhibition Location: Lima, Peru

Exhibition Hall: Centro de Exposiciones Jockey

Exhibit Range

1. Snacks

2. Agricultural and sideline products

3. Food ingredients

4. Food processing and packaging machinery

5. Food packaging products

6. Refrigerators, cold chain equipment, catering supplies and equipment, freezing technology