Post-Show Summary of 2013 US Las Vegas SEMA Show

The 2013 SEMA Show in Las Vegas, USA, concluded successfully on November 8th! This exhibition was organized by the Shandong Provincial Department of Commerce, with Shandong Zhenghe International Exhibition Co., Ltd. handling the specific arrangements.

The SEMA Show is the world's largest professional exhibition for the automotive aftermarket, and also the most effective trade show for the automotive parts industry in North America. It brings together automotive parts users and aftermarket service providers from across North America, South America, Europe, and the Middle East, making it one of the world's largest automotive manufacturing trade fairs, highlighting the automotive aftermarket and automotive maintenance supplies.

This year's SEMA Show attracted 2304 exhibiting companies from over 150 countries and regions worldwide, with an exhibition area exceeding 100,000 square meters. Products mainly involved tires, wheels and their accessories, first-time and featured exhibitors, new products, electric energy vehicles and multi-purpose vehicles, trucks and off-road vehicles, etc.

To guide enterprises to further seize opportunities and further develop diversified international markets, the Provincial Department of Commerce and Shandong Zhenghe Exhibition Company organized 25 tire companies from our province to participate in the SEMA Show, with a total exhibition area of 967 square meters. Both the number of exhibiting companies and booths increased compared to the previous session. During the four days of the exhibition, the Shandong delegation received a total of more than 7900 visitors, with an average of about 70 effective customer visits per company per day. After the exhibition, statistics confirmed by the organizer showed that our company remains the largest Chinese exhibition company in terms of exhibition area.

From the perspective of the exhibits from our province's enterprises, most of the exhibits at the SEMA Show were rubber tires and wheels. Our company suggests that enterprises should select exhibitions based on international market conditions and product demand in various regions, and consider developing new products to explore new markets. It is also recommended that relevant provincial and municipal authorities increase macroeconomic regulation and control, encouraging enterprise innovation and upgrading. Participating enterprises have noticed the importance of corporate image promotion; special booths will be a trend for future exhibitions. Participating enterprises clearly stated that they will continue to participate in the next exhibition, and it is estimated that the number of enterprises with special booths will increase significantly.

From 2006 to 2013, Shandong Zhenghe National Exhibition has devoted more than eight years of hard work to organizing the participation of tire and auto parts enterprises from our province in the Las Vegas Tire Show in the United States. The exhibition results have been consistently good, and the exhibitors are generally satisfied with our organization work.

In terms of overseas reception, our company provides high-quality services to exhibitors, arranging overseas food, accommodation, and transportation according to the standards of a high-end business group, ensuring the smooth work and life of the participants, which has been unanimously recognized and praised by the exhibitors. Our company will carefully summarize this Las Vegas Tire Show, learn from the experience, and ensure that the work of the next exhibition will be better and more comprehensive.

Thank you very much to all leaders and new and old customers for your strong support!

For the 2014 Las Vegas Tire Show, booths on the first floor are still in short supply. Enterprises planning to participate are encouraged to register now.

Shandong Zhenghe International Exhibition Co., Ltd.

November 22, 2013