Looks might fall short, but a good physique can make up for it — FIBO2016 Zhenghe Exhibition Team Leader's Notes

I've been so swamped with recent exhibition projects that I completely forgot to write about my experience at the 2016 FIBO exhibition in Cologne, Germany. I really shouldn't have!

 

I still remember how excited I was when I first learned about this exhibition. Many of my friends in the industry are fitness enthusiasts, and they often say, "If you lack good looks, make up for it with a great physique." While this is said jokingly, every time I see a picture of someone who hasn't yet achieved a six-pack, I can't help but feel that fitness is no easy task!

 

To get back to the point, FIBO2016 it was held 4 in July 7-10 at the Cologne Exhibition Centre in Germany. It's an annual event, and this year was the 35 th edition. It is currently the world's largest professional exhibition for fitness equipment and health products. The target audience includes fitness clubs, fitness equipment retailers, multi-functional sports centers, fitness enthusiasts, health centers, wellness hotels, Spas and wellness centers, tanning salons, sports rehabilitation centers, public sports venues, leisure clubs, and fitness enthusiasts, making it the ideal exhibition for commercial equipment. I remember sending details of the exhibition to a fitness enthusiast, and their reply was simply eight characters: "Blood pumping, heart yearning." Perhaps that's the appeal of fitness!

Fitness, muscles, and strength are not just a trend today; they represent people's pursuit and upgrading of health and wellness concepts. China's obesity rate is increasing year by year, and it has become the second most obese country in the world. Consequently, the main force of fitness and bodybuilding is constantly growing. From this year's FIBO exhibition, we can see that over 40 Chinese companies participated, a significant increase from the previous year.

This year, we entered from the Netherlands, the "land of windmills" and "tulips." After a long time without seeing blue skies, I looked up upon landing and found the white dazzling and the blue almost unreal. Because of the heavy rainfall in April, a hint of coolness lingered in the mild, humid air. This European island nation is a combination of romance and fairy tales, and its excellent social welfare system has created a slow-paced lifestyle for its citizens, making it easy to linger and forget to leave.

 

After seeing the national flower of the Netherlands, we finally arrived in Cologne, Germany, an ancient and beautiful city, but also a metropolis with a strong modern atmosphere. The exhibition delegation finally stayed in Leverkusen. When you mention this city, the first thing that comes to mind is probably the Bayer Leverkusen football club. As a historically significant sports venue, holding FIBO here couldn't be more appropriate, could it?

FIBO2016 The total exhibition area was 130,000 square meters, with Chinese exhibitors occupying 1800 square meters, located in halls 6 and 9b. Nearly 20 fitness equipment companies from Shandong, including Dahuzi, Maibohe, and Baode Long, participated in the exhibition. Most of these companies have been exhibiting for many consecutive years. In addition to developing new customers and receiving new orders, participation is also an opportunity to meet with old customers, exchange ideas, and strengthen market development. For four days, the booth was constantly busy, and the on-site order rate was high. The number of customers who inquired about exhibiting or visiting during the preparation period also increased significantly compared to the previous year, reflecting the fact that the FIBO exhibition's attention and recognition in China are constantly increasing with the development of the exhibition. This year, the types of products from China were also more extensive. In addition to fitness products, health products began to appear in the Chinese exhibition group, and the vast majority of exhibitors have indicated that they will continue to participate in the next exhibition.

If you are also a fitness enthusiast; if you aspire to join the ranks of creating a high-quality fitness environment for the people; if you are confident in promoting your "favorite" to the world. Let's meet again next year in 2017 June 4 in 6-9 in FIBO Germany!