2026 Thailand Cross-border E-commerce Product Selection Exhibition

Exhibition Overview

Exhibition Date: August 2026

Exhibition Venue: IMPACT International Exhibition Center, Bangkok, Thailand

Event frequency: Once a year

Organizers: Asian International Trade and Investment Chamber, Department of International Trade Promotion (DITP) of the Ministry of Commerce of Thailand, Thai E-Commerce Association, and the Small and Medium Enterprise Development Agency of Thailand.

Supporting Organizations: Ministry of Commerce of Thailand, Ministry of Industry of Thailand, Federation of Thai Chambers of Commerce, Federation of Thai Industries, Thai Small and Medium Enterprises Association, SHOPEE Thailand, LAZADA Thailand, TikTok Thailand.

Organizing Entity: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Overview

In recent years, with the rapid growth of e‑commerce, cross‑border e‑commerce has become a fast‑track channel for companies worldwide to expand into overseas markets. The first Thailand Cross-Border E-Commerce Product Selection Exhibition was held in 2025. This is Thailand’s first exhibition dedicated to cross-border e‑commerce. With the theme “Serving E‑Commerce Enterprises, Fostering Regional Development,” the event spans 30,000 square meters and features over 500 exhibitors. The showcased products cover cutting-edge technologies, construction materials, consumer electronics, agricultural and food items, and light industrial goods, highlighting the latest innovations, technologies, and offerings across various sectors. More than 8,000 buyers from Thailand and ASEAN countries attended, with on‑site letters of intent totaling over US$20 million.

In 2025, the Cross-Border E‑Commerce Product Selection Exhibition attracted a total of 17,428 professional visitors and drew 15 leading Thai e‑commerce platforms, including Shopee, Lazada, TikTok Shop, Online Shopping, Advice, Banana, Watsons, Online, Nocnoc, PowerBuy, Line Shopping, Konvy, JIB, Kaidee, and HomPro. Notable exhibitors (partial list) included: Charoen Pokphand Foods Public Company Limited (food), Penguin X Co., Ltd. (food), Kerry Express (Thailand) Public Company Limited (logistics), DPX E‑Commerce Co., Ltd. (warehousing), T.S. Transport and Logistics Co., Ltd. (TSTL) (warehousing), United Standard Terminal Co., Ltd. (UST) (warehousing), J&T Express (Thailand) Co., Ltd. (logistics), Betagro (food), PenguinX (influencer marketing firm), Flash Express Co., Ltd. (logistics), Anhui Heli (Thailand) Co., Ltd. (forklifts), Srithai Hardware Co., Ltd. (hardware tools), Hardwarehouse Co., Ltd. (hardware tools), Thai Industrial Promotion Textile Industry Co., Ltd. (textiles), Parfun Textile Co., Ltd. (textiles), K. Knit Textile Co., Ltd. (textiles), Jiangsu World Agriculture Machinery Import And Export Co., Ltd. (agricultural machinery), and others. Prominent trade associations represented at the event included: the Thai Chamber of Commerce, the Federation of Thai Industries, the Thai Machinery Industry Association, the Thailand Digital Economy Council, the Thai Agricultural Machinery Industry Chamber, the Thai Automotive Industry Association, the Thai Software Association, the Thai Small and Medium Enterprises Association, the Thai Food Industry Association, the Thai Textile and Apparel Industry Association, the Thai Retail Industry Association, the Thai Hardware Industry Association, and the Thai Consumer Electronics Association, among others. The exhibition brought together an extensive pool of professional buyers, robust connections within Thailand’s business and government circles, and a diverse array of forums, negotiation sessions, and matchmaking opportunities.

This exhibition will be divided into three major zones: “E‑Commerce Bestsellers,” “Local Brands,” and “Industry Highlights.” Guided by the principles of internationalization, professionalism, market orientation, and premium quality, the event aims to create low‑cost opportunities for participating companies to capture a share of the market. With an exhibition space exceeding 20,000 square meters, 10,000 professional buyers in attendance, and 400 exhibiting enterprises, the fair provides exhibitors with a more specialized and pragmatic platform for economic and trade cooperation.

Exhibition Highlights

1. One of the few such exhibitions worldwide and the only one in Thailand dedicated to e-commerce;

2. Prior to the exhibition, the Thai Embassy in China, B0I, and Thai market experts may be invited to travel to the host location to hold an “ASEAN Market Analysis Briefing.”

3. During the exhibition, exhibitors will receive free training on how to set up and operate online stores on Thailand’s SHOPEE and LAZADA e‑commerce platforms.

4. Following the conclusion of the exhibition, exhibitors will be provided with one year of free display space.

5. Assist enterprises in transitioning from cross-border e-commerce to domestic e-commerce, thereby reducing challenges such as the high costs of using overseas warehouses and difficulties with returns.

6. Through a “show within a show” format, we provide services for self-organized exhibitions hosted by provincial commerce departments and local commerce bureaus, and assist in organizing trade and investment promotion events.

Market Overview

1. The RCEP has created vast opportunities for China-ASEAN cooperation.

China and ASEAN share contiguous landscapes, and in the face of the severe challenges posed by the pandemic and rising trade protectionism, their combined import‑export volume has surpassed that of the European Union and the United States, making ASEAN China’s largest trading partner. The recently concluded RCEP will become the world’s largest free‑trade area, significantly bolstering ASEAN’s position as the economic hub of Asia. Thailand, at the heart of ASEAN, with its distinctive exotic charm, favorable investment policies, open trade regime, and well‑integrated global supply chains, has attracted a growing number of Chinese enterprises to expand into ASEAN and tap into the Thai market. According to statistics, bilateral trade between China and Thailand exceeded US$133.98 billion in 2024, while from January to August, Thailand’s imports from China totaled US$55.036 billion, primarily comprising electrical machinery and parts, chemicals, household appliances, and steel and steel products.

2. In recent years, Thailand’s e-commerce market has experienced rapid growth.

As Southeast Asia’s second-largest e‑commerce market, Thailand has attracted numerous cross‑border e‑commerce players. Government policy support, high internet penetration, and a favorable business environment have created ideal conditions for the sector’s growth in the country. Data indicate that Thailand’s online retail market—covering both B2C and C2C segments—is projected to reach THB 4 trillion by 2025, with an average annual growth rate of 75% from 2022 to 2025. Social commerce plays a pivotal role in Thailand’s e‑commerce landscape, accounting for roughly one-third of total transaction value. Over 73% of the population uses social platforms such as LINE, Facebook, and Instagram, while TikTok boasts more than 40 million users, making it a dominant force across Southeast Asia.

3. Small and medium-sized enterprises are the mainstay of e-commerce.

E‑commerce platforms provide Thai small and medium-sized enterprises with multifaceted support, including content, resources, and marketing channels. While boosting the growth of Thailand’s cross‑border e‑commerce and express delivery sectors and creating jobs across related industries, these platforms also accelerate the flow of goods, thereby driving the expansion of Thailand’s cross‑border trade. According to data from Thailand’s Ministry of Commerce, SMEs account for as much as 99% of all businesses in the country, generating employment for more than 13 million people—70% of the nation’s total workforce—and serving as a key driver of Thailand’s economic development and resilience.

Exhibit Scope

1. Textiles, apparel, footwear, headwear, luggage, and outdoor & sports goods: Ready-to-wear apparel, fashion accessories, home textiles, leather goods and luggage, leather products, decorative accessories, hats, sports and fitness equipment, fitness gear, fitness products, outdoor sports gear, amusement equipment, and more;

2. Stationery, beauty, and personal care products: Holiday supplies, oil paintings and picture frames, DIY products, gift stationery, beauty and hair care items, makeup tools, oral care products, detergents, health and wellness products, aromatherapy essential oils, body shaping and slimming products, nail and eyelash enhancements, and more;

3. Consumer Electronics and Greater Health Products: Mobile phones and accessories, smart wearables, home appliances, home audio systems, home health devices, health monitors, massage chairs, and more;

4. Household Consumer Goods: Eyewear and accessories, handbags, jewelry, bamboo and wood products, daily-use ceramics, furniture, school and office supplies, tableware and kitchenware, laundry detergents and cleaning products, stainless steel products, cleaning supplies, and more;

5. Mother-and-baby and pet products: Maternal and infant products, baby bedding, baby care products, pet apparel, food and tableware, etc.;

6. Automotive and motorcycle parts and related products: Lubricants and lubricating oils, electronics and systems, automotive parts, car care products, and more;

7. Food, Ingredients, and Packaging: Food and packaging products, fruits and vegetables, tea, beverages, food ingredients and seasonings, food processing machinery, and more;

8. Hardware Products and Lighting Fixtures: Hardware tools, furniture fittings, decorative hardware, LED light sources, smart home lighting, outdoor lighting, commercial lighting, urban illumination, and more;

9. New Energy Products: Solar energy products, energy storage batteries, electric vehicle batteries, and more;

10. Environmental Protection: Energy-efficient products, clean energy, recycled resource products, environmentally friendly building materials, and more;

Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

9th Floor, Building 1, Xiangtai Plaza, No. 129 Yingxiongshan Road, Shizhong District, Jinan City

Liu Jiayu 0531-86117962

Li Xinru 0531-82975940

Tang Xiaoxu 0531-82975912

Sun Linan 0531-82708506

Email: zhenghesd@163.com