2012 AAPEX (Automotive Aftermarket Products Expo) Work Summary

　　The AAPEX SHOW 2012 in Las Vegas, USA, successfully concluded on November 1st! This exhibition was organized by the Shandong Provincial Department of Commerce, with Shandong Zhenghe International Exhibition Co., Ltd. specifically undertaking all related matters.

　　AAPEX SHOW is the world's largest professional exhibition for the automotive aftermarket, and also the most effective trade show for the auto parts industry in North America. It gathers automotive parts users and aftermarket service providers from Central and North America, as well as South America, Europe, and the Middle East. It is one of the world's largest trade expositions for the automotive manufacturing industry, prominently showcasing the automotive aftermarket parts and automotive care products.

　　This AAPEX exhibition attracted 2,304 exhibiting companies from over 120 countries and regions worldwide, with an exhibition area exceeding 41,000 square meters. Products mainly covered various automotive components such as brake systems, air conditioning, audio, engines, chassis, cooling systems, and transmission systems.

　　To guide enterprises to further seize opportunities and explore diversified international markets, our company organized a delegation of 43 auto parts companies from our province to participate in the AAPEX SHOW, with a total exhibition area of 414 square meters and 78 accompanying personnel. Our company dispatched 4 team leaders to provide full-process service. Both the number of exhibiting companies and booths increased compared to the previous session. Due to the impact of the US financial crisis and the typhoon in the eastern US during the exhibition, the number of professional visitors this year decreased slightly compared to previous years. The Shandong Provincial delegation received a cumulative total of more than 3,420 customers during the 3-day exhibition, with an average of about 30 customers per company per day. Among them, Xinyi Group, Longji Group, and Huifeng Auto Parts Company had outstanding exhibition results, with intended transaction amounts of 11.20 million USD, 6.50 million USD, and 4.50 million USD respectively.

　　From the perspective of our provincial enterprises' exhibits, most are automotive brake pads. This year, our company drew on past experience in organizing exhibitions, dispersing booth locations to avoid competition among exhibitors for customers. Our company suggests that enterprises should choose exhibitions based on international market conditions and regional product demand, and also consider developing new products to explore new markets. At the same time, it is further recommended that relevant provincial and municipal authorities increase macroeconomic regulation, encouraging enterprise innovation and upgrading. Enterprises participating in exhibitions have recognized the importance of corporate image promotion, and special installations will be a trend for enterprises in future exhibitions.

　　Shandong Zhenghe International Exhibition has continuously organized auto parts companies from our province to participate in the Las Vegas Auto Parts Show for 7 consecutive years from 2006 to 2012, enduring much arduous work in attracting businesses and organizing exhibitions to achieve the current scale and results. The exhibition results for enterprises were good, and the majority of exhibitors were satisfied with our company's organization work. Most participating enterprises indicated that they would continue to exhibit at the next show, and it is estimated that the number of enterprises with special installations will increase.

　　In terms of overseas reception, our company provided high-quality services to exhibitors. All arrangements for overseas accommodation, food, and transportation were handled according to high-end business group standards, ensuring smooth and convenient work and life for the participants, which was unanimously recognized and praised by the exhibitors. Our company will seriously summarize this Las Vegas Auto Parts Show, learn from the experience, and ensure that all work for the next exhibition is done better and more thoroughly.

　　Many thanks to all leaders and new and old customers for your strong support for our company's auto parts exhibition project!

Shandong Zhenghe International Exhibition Co., Ltd.

Tire and Auto Parts Project Department