Summary of the 2012 SEMA Show (Specialty Equipment Market Association) in Las Vegas, USA

　　The 2012 SEMA Show (Las Vegas International Auto Parts & Tire Exhibition) successfully concluded on November 2, 2012, in Las Vegas, USA! This exhibition was organized by Shandong Zhenghe International Exhibition Co., Ltd.

　　The SEMA Show (Las Vegas International Auto Parts & Tire Exhibition) is held annually in Las Vegas and is one of the world's largest trade expositions for the automotive manufacturing industry. Leveraging its strong influence, the exhibition attracts powerful exhibitors and buyers from all over the world. Buyers cover almost every aspect of the automotive industry, including: hypermarkets, group companies, chain stores, wholesalers, retailers, and traders.

　　This exhibition attracted 1,340 exhibiting companies from 138 countries and regions around the world, including the United States, Mexico, Australia, Brazil, Canada, Japan, and South Africa, with an exhibition area exceeding 150,000 square meters. Simultaneously, this exhibition attracted over 60,000 visitors from within the United States and various countries worldwide.

　　To guide enterprises in seizing opportunities and further expanding into diversified international markets, our company organized 30 companies from our province's rubber tire industry to participate in the exhibition, with a total exhibition area of 792 square meters and 82 accompanying personnel. Our company dispatched 4 leaders to provide full-process service. Both the number of participating companies and booths increased compared to the previous edition. Post-exhibition, official statistics from the organizer confirmed that our company remains the largest exhibition organizer in China for the SEMA show in terms of exhibition area. Due to the broad impact of the economic crisis in Europe and America, coupled with a hurricane hitting the eastern United States during the exhibition, which led to airport closures, some visitors were unable to come to Las Vegas. Consequently, visitor numbers decreased compared to last year. During the 4-day exhibition, the Shandong Province delegation cumulatively received approximately 7,800 customers, with an average of about 30 effective customers per company per day. At this exhibition, exhibitors' products were relatively suitable for the U.S. market, largely achieving the expected exhibition results. Exhibitors hope to continue participating in this exhibition next year.

　　From 2006 to 2012, our company continuously organized rubber tire enterprises from our province to participate in the SEMA Show in Las Vegas, USA, for 7 consecutive years. Through gradual accumulation, we have reached the current scale and effectiveness of participation.

　　Regarding overseas reception, our company provides high-quality services to exhibitors. All arrangements for overseas accommodation, catering, and transportation are handled according to the standards of high-end business groups, ensuring the smooth work and life of participants, and receiving unanimous recognition and praise from exhibitors.

　　In summary, our company's group exhibition work for the 2012 SEMA Show (Las Vegas International Auto Parts & Tire Exhibition) in the United States was relatively successful. Our company will thoroughly review this Las Vegas exhibition, draw experience, and ensure that all work for the next exhibition is done better and more comprehensively.

　　Special thanks to all leaders and new and old clients who have continuously followed and supported our company's exhibition work for the rubber tire project.

Shandong Zhenghe International Exhibition Co., Ltd.

Tire and Auto Parts Project Department