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Review of Hannover Messe 2013

03-15

The 2013 Hannover Messe concluded successfully on April 12 in Hannover, Germany. The Zhenghe delegation returned home smoothly, and Shandong's exhibiting companies actively explored the international market, achieving significant results.
This year's Hannover Messe covered an area of over 236,000 square meters, with approximately 6,500 exhibitors from around the world. Over 730 exhibitors were from China, occupying 12,000 square meters, making it the second-largest group after Germany. The number of exhibitors and the exhibition area exceeded those of the previous year when China was the partner country. The exhibition attracted approximately 225,000 visitors, on par with the strong performance of 2011. A high proportion of industry professionals, top buyers, and decision-makers attended. A quarter of the visitors were from abroad, mainly from the EU (50%) and South, East, and Central Asia (20%). The largest visiting groups came from the Netherlands (3,500) and China (3,400), followed by India, Italy, Austria, and Denmark. The scale was the largest in nearly 10 years.
Shandong Zhenghe International Exhibition Co., Ltd., as the only organizing company in Shandong Province, has organized Shandong enterprises to participate in Hannover Messe for many years. Vice Governor Wang Junmin visited and provided guidance in 2011, and Vice Governor Wang Suilian in 2012. Participating companies were very satisfied with this exhibition, with potential deals made daily. Participating companies not only developed new customers and showcased their products and technologies but also broadened their horizons, making sufficient preparations for further international market development.
Zhenghe Company chose the world-renowned four-star hotel chain, Ramada, for the exhibitors. In addition to providing delicious Chinese food, Zhenghe also introduced local German cuisine: German beer, roasted pork knuckle, and traditional German white sausages, allowing everyone to enjoy a moment of exotic atmosphere during the busy exhibition.
The world-class exhibition and Zhenghe's thoughtful organization brought many achievements and memories to the exhibitors. Many looked forward to meeting again at Hannover Messe from April 7-11, 2014.
 

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