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2013 Russia Rubber and Tire Exhibition Work Summary Report

03-18

The 2013 Russia International Tire & Rubber Exhibition (TIRES & RUBBER) successfully concluded on April 26th at the Krasnaya Presnya Exhibition Centre in Moscow! The exhibition achieved good results, and exhibitors expressed satisfaction. Confirmed by the organizer, our company had the largest Chinese delegation at the exhibition!

The Russia International Tire and Rubber Exhibition is one of the largest professional exhibitions in Russia and the CIS region, and the only tire and rubber manufacturing and trading exhibition in Russia. It is highly professional and has a wide coverage. This exhibition is held annually; 2013 marked its sixteenth edition.

This year's exhibition attracted more than 300 exhibiting companies from over 20 countries and regions, with an exhibition area exceeding 3000 square meters. Products mainly included tires, equipment, molds, natural rubber, rubber products, and wheels and hubs. Over 4000 professional visitors from 40 countries and regions attended the exhibition.

To guide enterprises in seizing opportunities and further developing diversified international markets, our company organized 20 enterprises to participate in the Russia Tire and Rubber Exhibition, with 70 accompanying personnel. The total exhibition area was 379 square meters, with a significant increase in the number of enterprises and booths compared to the previous session. The Shandong Zhenghe delegation received over 2135 visitors during the four-day exhibition, with an average of about 40 effective customer visits per enterprise per day. The booths of our participating enterprises were all located in advantageous positions along corridors and entrances. The Shandong Zhenghe delegation had the largest exhibition area and the best location at this exhibition.

From the perspective of the exhibits from our province's enterprises, most were tires, followed by wheels and hubs, molds, and rubber raw materials. This year, our company drew on the experience of previous exhibitions, dispersing the booth locations of enterprises producing the same products to avoid competition among exhibitors. At the same time, our company is considering highlighting the booth design style for the next exhibition.

In terms of overseas reception, our company provided meticulous service, improving service quality. Overseas accommodation and transportation arrangements were all handled according to the standards of a high-end business delegation, ensuring the smooth and convenient work and life of the participants, which was unanimously recognized and praised by the exhibitors. We also carefully considered and improved on the good suggestions put forward by the exhibitors. Our company will carefully summarize this exhibition, learn from the experience, and ensure that the work of the next exhibition will be better and more comprehensive.

Through communication with the organizer, we learned that the next exhibition will increase the exhibition area, indicating that the exhibition has achieved good results. In 2014, our company will continue to expand the scale and strive to lead more enterprises to develop the Russian market. The advantages we possess are also favored by many enterprises, and we believe that the Zhenghe delegation will achieve even greater success at the next exhibition.

Thank you very much to all leaders and new and old customers for your strong support!

Zhenghe National Exhibition Tire Auto Parts Department

2013-5-6