Step by step to a thousand miles, the 2019 Nigeria (Lagos) China Goods Expo is ready to launch!

Small steps lead to a thousand miles. The 2019 Nigeria (Lagos) China Commodities Expo is poised for success!

He who accumulates small things becomes prominent; he whose virtue is complete has a harmonious countenance; he whose actions are thorough gains far-reaching reputation.

—Xunzi, Da Lüe

From the 2019 Nigeria (Lagos) China Commodities Expo

15 days until opening.

The Zhenge Exhibition advance team will soon be in three days

Embarking on a trip to Africa again.

From surveying the Nigerian market in 2006 to presenting the Nigeria (Lagos) China Commodities Expo to the world in 2007, Zhenge Exhibition has organized the Nigeria (Lagos) China Commodities Expo for over 12 years in the blink of an eye. 2019 will mark its 13th year. In the 47 years of diplomatic relations between China and Nigeria, Zhenge Exhibition has spared no effort in actively promoting the deepening of economic and trade relations between enterprises of the two countries!

The 2007-2018 Nigeria (Lagos) China Commodities Expo site, recording our growth

A new journey, endless pursuit of dreams!

Striving for 2019

After experiencing economic difficulties caused by recent fluctuations in the oil industry, developing a non-oil economy has become the main task for the Nigerian federal government in 2019. The Nigerian economy is entering a transition period and has begun to recover from the previous recession, providing new development opportunities for Chinese enterprises to conduct investment and trade activities in Nigeria. Zhenge Company continues to improve its organization this year, increasing human and material resources investment, and promoting the exhibition through multiple angles and channels, in accordance with the long-term development strategy of the exhibition.

Domestic Promotion

      Publish exhibition information and various recruitment documents on the company website; maintain a dedicated website for the Nigeria exhibition and improve the exhibitor login system. According to statistics, 120 enterprises have logged in their information on the website.

      Publish recruitment advertisements on the homepage of the most famous domestic foreign trade forum (FOB Business Forum), attracting visitors from 17 provinces and cities, with over 60 daily customer visits. Among them, customers from Guangdong, Shandong, Chongqing, and Fujian provinces account for 65%. Over 2000 posts have been made on domestic industry and exhibition websites.

      Visited more than 10 distribution centers and production bases for domestic building materials and hardware, construction machinery, auto parts, small commodities, etc., and specifically went to commodity markets like Yiwu and Linyi to promote to key enterprises. Among them, a cooperative relationship was established with Linyi Mall, and Linyi Mall Engineering Materials Market led a delegation to participate in the exhibition, resulting in a surge in participating enterprises from Linyi this year.

      Specifically visited industry associations within the province, such as machinery, chemical, hardware, building materials, and agricultural machinery, using their publications to release recruitment information to members and publishing exhibition information on their websites.

      Visited 55 counties and districts in cities within the province, including Qingdao, Yantai, Dongying, Weifang, Binzhou, Jining, Tai'an, Dezhou, Liaocheng, Rizhao, Linyi, and Zibo, for key promotions.

Overseas Promotion

To improve exhibition results and audience quality, our company has formulated a detailed buyer invitation plan, increasing investment and adopting multiple measures to attract buyers to the exhibition.

01

Association Visits

Assigned dedicated personnel to establish contact with 7 major industry associations in Nigeria, mainly including the Construction Association, Nigeria Road Transport Owners Association, Small and Medium Enterprises Association, Agriculture, Commerce and Industry Association, Industrialists Association, Importers and Exporters Association, and Manufacturers Association. 23 electronic invitations were sent before the exhibition, and all associations provided promotion. The Agriculture, Commerce and Industry Association and the Manufacturers Association also sent special representatives to the exhibition.

Visiting the host, Lagos Chamber of Commerce

Discussing buyer invitation matters with the Lagos Chamber of Commerce

02

Buyer Invitation

Targeting major markets within Lagos city, a professional local market promotion team in Nigeria was specially invited to conduct professional buyer outreach. The team distributed 100,000 promotional flyers to large purchasers and wholesalers in the market, explained relevant exhibitor information, collected over 30,000 buyer information records, and organized and categorized them by industry. Later, buyer information was directly sent to relevant exhibitors, establishing direct contact with clients in the early stages, and allowing for continuous follow-up and contact later. The Zhenge team also dispatched an advance group to invite visitors in the major markets around the exhibition venue.

Professional Markets Inviting Visitors

Market Matching Professional Buyers

03

Media Cooperation

Placed color advertisements in Nigeria's mainstream media, PUNCH, with main promotional pages for the exhibition in the pre-exhibition period. The newspaper advertisement design was concise, highlighting the characteristics of the China Pavilion, with prominent and simple red. After the newspaper advertisement was published, around 60 calls per day inquired about the exhibition, expressing willingness to participate and providing feedback on products to be purchased. Professional exhibitors were matched based on buyers' choices, and participating companies stated that the attending buyers were very professional and relevant to their products.

Exhibition advertisement in PUNCH's financial section

Each year, multiple media outlets are invited to provide follow-up reports on the China Commodities Expo. The company arranges dedicated personnel to liaise with and receive 24 journalists. Key media outlets include West Africa Huasheng News, Huafri Media News Agency, Nigeria NTA National Channel 2 and 10, Xinhua News Agency Lagos Bureau, China Global Television Network Nigeria Correspondent Station, CCTV News Center Overseas Correspondent Department, Punch, BusinessDay, SUN, Saturday Newswatch, and NAN website, among others. Reputable Nigerian media such as Punch and SUN reported on the exhibition with 2 articles including images and text, while specialized economic newspapers like Saturday Newswatch provided special coverage. West Africa Huasheng News and Huafri Media News Agency also provided multiple text-based follow-up reports on the China Pavilion, as well as related video interviews and reports on the exhibition. NTA Channel 10 and DSTV also conducted news gathering and reporting on the exhibition. Extensive media participation played a significant role in promoting and publicizing the exhibition.

In 2018, a China Global Television Network Nigeria correspondent interviewed the President of the Lagos Chamber of Commerce and Industry at the China Pavilion.

Here's wishing the 2019 Nigeria (Lagos) China Commodities Expo a fruitful and complete success!