Organized by BolognaFiere, the 2021 Shenzhen International Private Brand Exhibition landed in China

2021 Shenzhen International Private Brand Exhibition

（ Marca China）

Date： June 8-10 (Tuesday to Thursday)

Venue: Shenzhen International Convention and Exhibition Center (Bao'an New Venue)

Organizer: BolognaFiere Group BolognaFiere (Shanghai) Co., Ltd.

Organizing Unit: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction

With the rapid development of China's retail industry, the chain from factory production to consumers is getting shorter and shorter, and developing private brands with higher gross profit margins has become the preferred choice. Based on the rise and huge development potential of China's private brand market, BolognaFiere Group from Italy has decided to introduce Marca by BolognaFiere, the Bologna Private Brand Exhibition and Summit, to China. Against the backdrop of the transformation of China's retail industry, the entry of Marca by BolognaFiere reflects the important role of private brands in China's business transformation. The development of private brands can not only improve and stimulate consumption levels and potential, but also has good guiding significance for the Chinese consumer market.

In the past two or three years, online and offline supermarkets and new retail businesses in China have entered the private brand market, including Hema Fresh, JD.com's Jingdong Manufacturing, NetEase Yanxuan, Taobao Xinxuan, Yonghui Supermarket, Suning.com, China Resources Vanguard, Shenzhen Tianhong, etc., are among the first batch of retailers to open a new chapter, leading the way in China's private brand exploration and seizing the first-mover advantage in the development of private brands in China.

In terms of trade, In June 2020, the "Opinions on Supporting the Conversion of Export Products to Domestic Sales" issued by the General Office of the State Council of China clearly proposed to accurately meet consumer demand, create private brands, make full use of new formats and models, and guide foreign trade enterprises to develop domestic products that meet market demand. The policy support has greatly helped retail enterprises improve product quality, reduce the threshold for private brand development, and expand the range of cooperative manufacturers.

Exhibition Advantages

(1) International Resource Advantages

Made in China is highly favored in Italy and even throughout Europe. Deeply cultivating private brand exhibitions For 17 years, the Italian BolognaFiere Group hopes to establish a bridge and link with the Chinese private brand market. Through the group's good influence and international resource advantages, the Shenzhen International Private Brand Exhibition will showcase high-quality private brand-related enterprises and products from all over the world.

(2) Diversified Composition of Professional Buyers

Relying on the abundant resources of the exhibition at home and abroad, the professional buyers of the Shenzhen International Private Brand Exhibition will reach a new level in terms of both scale and diversification. Well-known retail channels such as chain supermarkets, convenience stores, e-commerce, shopping malls, shopping centers, brand operators and agents, wholesalers and distributors, import and export traders, hotels and catering 'as well as buyers from new retail, social e-commerce, and international retail channels, will gather at the exhibition.'

(3) Accurate Coverage of Multiple Categories

The Shenzhen International Private Brand Exhibition features a full range of exhibits, covering not only active areas of private brands such as comprehensive food, home and leisure products, but also strengthening and upgrading professional areas such as beauty and health care, and pet supplies. Based on the complete range of products, the specially designated zones of the exhibition will accurately meet the needs of exhibitors, including: fresh food, organic products, beauty and personal care, pet supplies, and packaging technology zones.

(4) Significant Added Value from Location Advantages

The Shenzhen International Private Brand Exhibition is located in Shenzhen, which is at the core of the Greater Bay Area, radiating the South China market and covering Guangdong, Hong Kong, and Macao. The South China region has always been one of the most active commercial areas in China, and the exhibition will provide an international stage for private brand professionals to develop products and promote marketing. The construction of the Guangdong-Hong Kong-Macao Greater Bay Area is a national strategic deployment, and now has tens of thousands of international and local technology start-ups and large enterprises, making it one of the emerging world-class centers for cutting-edge technology and innovation.

(5) Wonderful Supporting Activities

During the Shenzhen International Private Brand Exhibition, a series of high-end industry forums and supply-demand matchmaking meetings will be held to share first-hand international information and understand the global development trends of private brands, thereby comprehensively promoting industry exchanges and in-depth discussions on business development opportunities. The exhibition will invite leading domestic and foreign retail representatives, business alliance organizations, and industry experts to share cases and their own development experiences from various fields, focusing on hot topics in the private brand market, and jointly explore new models for the development of the private brand industry.

(6) Personalized Buyer Service

The Shenzhen International Private Brand Exhibition will provide personalized and professional services to exhibitors and buyers, helping both parties to conduct efficient cooperation negotiations on site, improving transaction rates, and maximizing the satisfaction of both parties' actual needs. The exhibition will have a specially designated VIP buyer lounge, inviting major domestic and foreign retailers and various e-commerce professionals to accurately connect with exhibitors; in addition, the exhibition will have a specially designated area for exhibitors to hold various new product launches and creative product displays.

Exhibit Range

- Food - Fresh Produce - Organic Products

- Home Furnishings - Beauty and Personal Care - Leisure Products

- Pet Products - Packaging Technology and Services - Retail and E-commerce

Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Contact Person: Li Lihua Sun Linan Tang Xiaoxu Wang Weipeng

Tel ：0531-86117962 82708506 82975912 86565995

Fax ：0531-86085342

Email: zhenghesd@163.com

Web  Address: www.brightway.com.cn