2020 Bologna International Private Label Exhibition and Summit (MARCA 2020)

I. Exhibition Overview

Exhibition Dates: January 15-16, 2020

Exhibition Venue: BolognaFiere

Exhibition Cycle: Annual

Organizer: BolognaFiere Group

II. Exhibition Introduction

The Bologna International Private Label Exhibition and Summit is the only exhibition in Italy focusing on private label products and the second largest private label industry exhibition in Europe. BolognaFiere Group and the Italian Modern Distribution Association (Associazione della Distribuzione Moderna, abbreviated as ADM) jointly organized the Bologna International Private Label Exhibition and Summit. The exhibition is co-organized by a private label technical committee composed of retail private label managers to promote training and information activities.

Marca provides exclusive meeting opportunities for processing plants and category managers of major retail brands participating in the exhibition.

Marca provides private label managers with a comprehensive understanding and trial of your products. The popularity of private label products stems not only from the products themselves but also from their multiple value advantages. Due to the introduction of a large number of foreign retailer procurement projects, Marca helps companies enter and continuously expand the international market. Marca helps processing plants grow along with the development of the private label market. They also achieved sustained and steady growth in 2018, becoming an important factor in enhancing brand consumer loyalty.

According to ISF data certification from international professional certification institutions, the 2019 exhibition had a net exhibition area of 19,132 square meters (a 9% increase compared to 2018), bringing together 746 exhibitors (a 6% increase compared to 2018), and attracting 10,177 professional visitors.

Marca's exhibition themes include: food and beverages, short shelf-life products (fruits, vegetables, meat, seafood); women's, adult's, and baby products; home and leisure products; pet products; and related supporting service providers.

During the exhibition, a two-day conference, analysis, and seminar on the private label industry will be held, reporting on the development trends of the private label market and "New Private Label Products," guiding and revealing the latest market transaction information. These new products are selected by retailers from the Science and Technology Committee.

Marca's report reveals the important value of the private label market:

+ Value for money

+ Synonymous with high-quality products

+ Flexible response to consumer needs

+ Products with quality assurance and certification

Two-day private label industry summit, industry analysis, seminars, and other activities.

The product display area will showcase private label products from retail members of the Science and Technology Committee. The display area is expected to be launched in 2019 or 2020. The "New Private Label Products" guide showcases the latest market transactions and is selected by the Science and Technology Committee.

The 16th BolognaFiere Marca exhibition will implement an international buyer invitation program—an international promotion strategy—inviting category managers and buyers from well-known foreign retail chains to participate. The program aims to organize B2B trade matching meetings between processing plants and overseas professionals involved in procurement and interested in expanding business cooperation in the private label field.

Initiated by the Marca exhibition, MARCA TECH focuses on packaging, logistics, and digital industry technologies, making modern trade management more efficient.

MARCA TECH is presented through exhibitions and expert conferences. MARCA TECH showcases the cutting-edge technological trends for sustainable development in the private label industry.

III. Exhibit Range

Food : Cereals, pastries, beverages (soft drinks, dairy products, hot drinks), frozen and refrigerated foods, fresh food (vegetables, fruits, salads, etc.), savory snacks, nuts, candies, biscuits, desserts, puddings, jams, bread spreads and condiments, shelf-stable foods;

Clothing and Apparel : Shoes, knitted garments, bathrobes, scarves, towels, shawls, and other home textile products;

Home Furnishings and Handicrafts : Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lamps, etc.), handicrafts (decorations, etc.), and craft weaving products;

Health and Beauty : Baby care (diapers, baby cream, powder, oil, etc.), adult hygiene products, pharmaceuticals and vitamins (internal and external medications, tablets, capsules, ointments, vitamins), hair care products (shampoo, conditioner, styling spray, gel, hair growth and dyeing products), skin care products (cleansing, moisturizing, sunscreen, etc.), cosmetics, and health and first aid;

Pet Products : Pet food and supplies;

Entertainment and Leisure : Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

Daily Necessities : Tableware, laundry detergents, insecticides, plastic products, etc.;

Office Supplies, Stationery, and Packaging Products : Various office supplies and stationery, various product packaging products, etc.

IV. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Address: Room 905, Building 1, Xiangtai Plaza, No. 129, Yingxiongshan Road, Jinan (250002)

Fax: 0531-86085342

Contact Person : Wang Weipeng 0531-86565995 Sun Linan 0531-82708506

Email: zhenghesd@163.com