2012 American International Self-Brand Goods Procurement Exhibition (Chicago)

Exhibition Name

2012 Private Label Products Trade Show in Chicago, USA

Exhibition Time

Mid-November 2012

Exhibition Location

Rosemont Convention Center, Chicago, USA

Exhibition Cycle

Annual

Organizer

Private Label Manufacturers Association (PLMA)

Organizing Unit

Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Overview

The only trade show entirely dedicated to private labels

An excellent way to enter the private label market

A similar exhibition is held annually in Amsterdam in May

A platform for retailers and suppliers to discuss and establish their own private label businesses

Over 2000 booths

Exhibitors from 35 different countries and regions

Buyers can find all the products they need at this single exhibition

Buyers from all over the world: supermarkets, shopping malls, discount stores, drugstores, department stores, convenience stores, importers, exporters, wholesalers, and even military buyers.

The Rosemont Convention Center is only ten minutes away from Chicago O'Hare Airport. Hotels are within walking distance or a short shuttle ride away. The convenient location makes the convention center an easily accessible and efficient venue for exhibitors.

Exhibition Scope

Food: Cereals, pastries, beverages (soft drinks, dairy products, hot drinks), frozen and refrigerated foods, fresh food (vegetables, fruits, salads, etc.), savory snacks, nuts, candies, biscuits, desserts, puddings, jams, bread spreads and condiments, shelf-stable foods;

Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products

Home Furnishings and Handicrafts: Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lamps, etc.), handicrafts (ornaments, etc.), craft weaving products, etc.

Health and Beauty: Baby care (diapers, baby cream, powder, oil, etc.), adult hygiene products, pharmaceuticals and vitamins (internal and external medicines, tablets, capsules, ointments, vitamins), hair care products (shampoo, conditioner, styling spray, gel, hair growth and coloring products), skin care products (cleansing, moisturizing, sunscreen, etc.), cosmetics, health and first aid;

Pet Products: Pet food and supplies;

Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.

Daily Necessities: Tableware, clothing detergents, insecticides, plastic products, etc.;

Office Supplies, Stationery and Packaging Products: Various office supplies and stationery, various product packaging products, etc.

Private Label Manufacturers Association and Private Label Introduction

　　Established in 1979, the Private Label Manufacturers Association (PLMA) is the only non-profit organization in the private label market, with over 3200 member units from more than 70 countries. It holds exhibitions, press conferences, seminars, and forums on the private label market every year. Each year, the association jointly publishes the International Private Label Market Annual Report with ACNielsen, containing statistics on the market share of over 3700 products from 18 countries.

　　Private label (own brand) refers to a brand of goods that a retail enterprise produces itself or commissions a manufacturer to produce, using its own trademark, after collecting, organizing, and analyzing information on consumer demand characteristics for certain goods. These goods are then sold through the enterprise's various sales outlets.

　　Private label products originated in developed Western countries and are now becoming increasingly popular worldwide, especially in Europe and North America. ACNielsen surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products. In the UK, Germany, and Belgium, the market share of private label products has exceeded 40%, exceeding 30% in France and Spain, 20% in Sweden, Norway, Denmark, and Iceland, 18% in Central and Eastern Europe, and over 20% in North America. The market share of private label products in other regions of the world is also increasing year by year. Data shows that in Europe alone, the sales of private label products reached 45 billion euros, and global sales reached 100 billion euros.

Market Analysis

　　Americans are turning to store brands. Consumers are buying more private label products through various channels than ever before. Nielsen points out that since last summer, sales of private label products in major supermarkets, drugstore chains, and department stores have increased by 12%. Annual sales reached $80 billion, accounting for 22% of the market.

　　The trend of increasing private label sales continues. According to a new Roper survey, over 60% of shoppers are now buying private label products, compared to 40% three years ago. 80% of consumers believe that the quality of private label products is equal to or even better than that of national brands, and nearly 20% said they will buy more private label products next year.

Exhibition Registration and Payment Account

Organizing Unit (Account Name): Shandong Zhenghe International Exhibition Co., Ltd.

Contact Address: 5th Floor, East Courtyard, No. 1701, Erhuan South Road, Jinan City

Bank: Bank of China, Jinan Quancheng Branch

Account Number: 418102104418091001

Contact Person: Kong Zhe, Xu Chao, Meng Yan

Contact Number: 0531-86565995, 82708506, 86087008

Fax: 0531-86085342

Email: zhenghesd@163.com  my0728@126.com

Exhibition website: www.plmachina.com.cn