2012 Japan Private Brand Suppliers Show

Japan Private Brand Suppliers Show (Private Brand Suppliers Show)

Exhibition Name

Japan Private Brand Suppliers Show Private Brand Suppliers Show

Exhibition Dates

June 20-22, 2012

Exhibition Venue

Tokyo Big Sight, Japan

Exhibition Frequency

Once a year

Organizer

Japan Management Association

Exhibition Organizing Unit

Shandong Zhenghe International Exhibition Co., Ltd.

→ Exhibition Introduction

　　The Japan Professional Private Label Direct Sourcing Exhibition, organized by the Japan Management Association, has been held consecutively since its first edition in November 2009. The exhibition also hosts a Private Brand Seminar (PB Seminar), attracting professional buyers from high-end chain retail enterprises in Japan for business negotiations and procurement. This exhibition is highly professional, fully leveraging the advantages of OEM manufacturing and competitive pricing, making it Asia's largest private label and OEM labeling sourcing exhibition. This exhibition will fully utilize the advantages of the mature platform of the Japan International Food and Consumer Goods Exhibition, which has been successfully held for 36 sessions, to provide exhibitors with a "more direct, more professional, more economical, and more precise" trade platform. At that time, exhibitors will have the opportunity to engage in procurement negotiations with numerous large supermarkets and department stores from around the world and Japan (such as Muji, SEVEN-ELEVEN, AEON CO., LTD., Ito-Yokado Co., Ltd., Daiei Co., Ltd in Japan), as well as a large number of Japanese retailers, wholesalers, chain stores, and 100-yen shops, who will all be present at the exhibition. This will create excellent opportunities for international suppliers and private label manufacturers to enter Japanese and Asian supermarkets and retail stores.

　　To facilitate more targeted negotiations between exhibitors and buyers, the event organizer will provide exhibitors with a list of attending buyers one month before the exhibition, to assist exhibitors in pre-scheduling meetings with suitable buyers for business discussions. Concurrently, a brochure containing exhibitor information will also be distributed to visiting buyers one month in advance, enabling them to more effectively find exhibitors. Exhibitor information will be published on an online trade fair for one year, providing product information to retailers and wholesalers seeking private label products.

　　Exhibitors can also distribute invitation letters provided by the organizer to their retail and wholesale customers, inviting them to visit their booths for discussions. If your company is already a supplier of private label products, the Japan Professional Private Label & OEM Direct Sourcing Exhibition will introduce you to more buyers for negotiation; if your company is just starting to enter the private label market, the Japan Professional Private Label & OEM Direct Sourcing Exhibition will assist you in exploring the market and achieving success.

→ Exhibit Categories

　　Food and beverages; Daily necessities; Home goods; Kitchenware; Electronics; Sporting goods; Beauty and personal care products; Healthcare products; Gifts and toys; Apparel; Office stationery; Furniture; Pet food and supplies; Packaging, etc.

→ Market Introduction

　　The Private Label & OEM Direct Sourcing Exhibition will be an excellent opportunity for you to enter the Japanese market. Private label products account for 50% of total sales in Europe and 30% in the United States, while in Japan, they currently only account for 5%-10% of the market, indicating the promising market prospects for private label products in Japan. Japan is the world's largest importer, with a self-sufficiency rate below 40%, and an import value of 42 billion US dollars in 2002; Furthermore, Japan is the world's second-largest economic power, leading in various aspects, and the supermarket industry is no exception. Participating in this exhibition will undoubtedly provide access to the world's most advanced supermarket industry information and latest trends, making it an excellent platform to help clients expand into the Japanese market.

→ Introduction to Private Labels

　　Private Label (also known as store brand, in contrast to manufacturer brand) refers to products fully controlled by a retail enterprise from design, raw materials, production, to distribution. These products are manufactured by suppliers designated by the retail enterprise, bear the retail enterprise's brand, and are sold in their own stores. Essentially, they are OEM products for the retail industry. Core: Products are branded with the enterprise's name or a name determined by the enterprise itself, sold within that enterprise, rather than using a manufacturer's brand for national sales. Private labels are sometimes also called store brands, referring to branded products developed and manufactured for sale by retailers. This practice has long been common in supermarkets focusing on food and apparel. Walmart, Watsons, including Sanjiang, and Tesco, all have private label products.

　　Advantages of Private Labels: By eliminating many intermediate links and reducing sales costs through economies of scale, private label products typically possess a clear competitive advantage of low prices and high quality. In developed countries like Europe and the United States, private label goods are typically 30% cheaper than comparable products. In domestic chain stores, private label prices are often 10%-20% lower than similar products, making the price advantage of private labels evident. Therefore, making reasonable use of this price and cost advantage is the competitive strategy for private labels.

　　Secondly, private label competition should highlight the characteristic of 'low price, high quality' and focus on quality. Practice has shown that consumer choices are becoming more mature and rational; only low prices and high quality can be a true advantage. The focus of competition ultimately lies in quality, not price. Therefore, ensuring quality control and establishing good cooperative relationships with manufacturers are another key to competition.

→ Registration Method

1. Exhibition Registration: Exhibiting units are requested to carefully fill out the 'Exhibition Application Form' (see Appendix 1) for our company's domestic and international communication and promotion, and booth allocation. Within one week after registration, please remit a prepayment of RMB 20,000 per booth (9m²) to our company account, and simultaneously fax the remittance slip to us. After registration, if participation is canceled by the exhibitor, the prepayment will not be refunded.

2. Booth Confirmation: Upon receipt of the prepayment, our company will reserve booths for exhibitors, confirm the exhibition registration order, and arrange booths according to the payment sequence.

→ Contact Information

Address: 5th Floor, East Wing, No. 1701 Erhuan South Road, Jinan City (250002)

Contact Persons: Kong Zhe, Meng Yan

Phone: 0531-86565995 86087008

Fax: 0531-86085342

Email: zhenghesd@163.com