2012 Private Label Trade Show in Europe (Netherlands)

Exhibition Name

2012 European (Netherlands) International Private Label Trade Show (PLMA’s World of Private Label)

Exhibition Time

May 22-23, 2012

Exhibition Location

RAI Amsterdam, Netherlands

Exhibition Cycle

Annual

Organizer

PLMA (Private Label Manufacturers Association)

Organizing Unit

Shandong Zhenghe International Exhibition Co., Ltd.

→ Exhibition Introduction

◆Started in 1986, it is the largest international private label product procurement exhibition in the world with the largest number of exhibitors (International Private Label and Supermarket Exhibition, International Private Label Trade Exhibition)

◆10 exhibition halls, divided into food and non-food areas

◆More than 3,000 exhibiting companies from 65 countries and regions

◆Exclusive exhibition halls from 36 countries and regions

◆On-site business negotiations with world-famous large-scale chain supermarkets and department stores (Carrefour, Auchan, Leclerc from France, Tesco from the UK, etc.)

　　If your company is already a supplier of private label products, PLMA will introduce more buyers for you to negotiate with. If your company is just starting to enter the private label market, PLMA will assist you in developing the market and achieving success.

　　In 2010, our company organized 17 companies to participate in the exhibition, building a China exhibition area, and all participating companies achieved good results.

　　Shandong Zhenghe International Exhibition Co., Ltd. is the designated general organizer of the Netherlands Private Label Product Procurement Exhibition in China, and the only company with the right to build the China exhibition area.

→ Exhibit Range

　　Products suitable for supermarkets, product packaging that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended to be supplied as private label production for large European supermarkets. Specifically including:

◆Food: Cereals, pastries, beverages, frozen and refrigerated foods, fresh food, savory instant food, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and seasonings, shelf-stable foods;

◆Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products;

◆Home Furnishings and Handicrafts: Household appliances, handicrafts, craft weaving products, etc.;

◆Health and Beauty: Baby care, adult hygiene products, medicines and vitamins, hair care products, skin care products, cosmetics, first aid;

◆Pet Products: Pet food and supplies;

◆Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

◆Daily Commodities: Tableware, clothing detergents, insecticides, plastic products, etc.;

◆Office and Educational Supplies and Packaging Products: Various office and educational supplies, various product packaging products, etc.

→ Private Label Introduction

　　The Private Label Manufacturers Association (PLMA), established in 1979, is the only non-profit organization in the private label market, with more than 3,200 member units from more than 70 countries. It holds exhibitions, press conferences, seminars, and forums on the private label market every year. To assist members in market development, in addition to this exhibition held in Amsterdam every May, a similar exhibition will also be held in Chicago, USA in November. As a member unit of PLMA, companies can access the association's research data on the private label market at any time. Every year, the association jointly publishes an annual report on the international private label market with "ACNielsen", including statistics on the market share of more than 3,700 products from 18 countries.

　　Private label (own brand) refers to a retail enterprise that collects, organizes, and analyzes information on consumer needs for certain commodities, then establishes its own production base or selects suitable production enterprises for processing and production. Finally, the retail enterprise registers the new product using its own trademark and sells it at the enterprise's various sales outlets.

　　Private label products originated in Western developed countries and are now becoming increasingly popular worldwide, especially in Europe and North America. "ACNielsen" surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products. In the UK, Germany, and Belgium, the market share of private label products has exceeded 40%, exceeding 30% in France and Spain, 20% in Sweden, Norway, Denmark, and Iceland, 18% in Central and Eastern Europe, and over 20% in North America. The market share of private label products in other regions of the world is also increasing year by year. Data shows that in Europe alone, the sales of private label products reached 45 billion euros, and global sales reached 100 billion euros.

→ List of Some Well-known Exhibitors from Previous Sessions

◆Food Area

Shandong Yipin Agricultural Products Group Co., Ltd.

Qingdao Kaichuang Food Co., Ltd.

Shandong Yuwei Food Co., Ltd.

Linyi Kangfa Food and Beverage Co., Ltd.

Yangxin Xinyue Industrial Development Co., Ltd.

Puyang Tianli Dried Fruit Co., Ltd.

Tianjin Tianyi Food Co., Ltd.

Inner Mongolia Daluo Su Tomato Products Co., Ltd.

◆Non-Food Area

Jiangsu Longrich Group Co., Ltd.

Ningbo Ruijie Import and Export Co., Ltd.

Qingdao Xindijia Trading Co., Ltd.

Shandong Jimianhui Clothing Co., Ltd.

Linyi Xinguang Blanket Co., Ltd.

Qingdao Xindijia Trading Co., Ltd.

Zhongshan Hongtian Plastics Enterprise Co., Ltd.

Chongqing Sishuang Hygiene Products Co., Ltd.

→ Registration Method

1. Exhibition Registration: Please fill out the "Exhibition Application Form" (see Attachment 1) carefully to facilitate our domestic and international publicity and booth allocation. Within one week of registration, please remit a prepayment of RMB 20,000 per booth (9m2) to our company account and fax the remittance slip to our company. If you cancel your participation after registration, the prepayment will not be refunded.

2. Booth Confirmation: After receiving the prepayment, our company will reserve a booth for the exhibitor, confirm the exhibition registration order, and arrange booths according to the payment order.

→ Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Address: 5th Floor, East Courtyard, No. 1701, Erhuan South Road, Jinan (250002)

Contact Persons: Kong Zhe, Meng Yan

Telephone: 0531-86565995 86087008

Fax: 0531-86085342

Email: zhenghesd@163.com

Exhibition Website: www.plmachina.com.cn