2024 Private Label Manufacturers Association (PLMA) World of Private Label International Trade Show in the Netherlands

2024 Private Label Trade Show in the Netherlands

(PLMA’s World of Private Label)

Date: May 28-29, 2024

Location: RAI Amsterdam, Netherlands

Organizer: PLMA (Private Label Manufacturers Association)

China General Group Exhibition: Shandong Zhenghe International Exhibition Co., Ltd.

I. Exhibition Introduction

14. Established in 1986. It is the largest and most attended international private label exhibition of its kind in the world (Private Label and Supermarket Exhibition, International Private Label Trade Exhibition). The exhibition brings together retailers, wholesalers, and other private label professionals with manufacturers to help them find new products, build new relationships, and discover new ideas that contribute to the success and development of their private labels. In recent years, the popularity of private labels has expanded, bringing their market share to unprecedented levels globally, and during the pandemic, private labels maintained their strong position in most markets. Currently, private labels account for over 40% of all product sales in 7 European countries and over 30% in 9 European countries;

14. In 2023, there were over 16,000 professional visitors from more than 120 countries and regions. 2650 exhibitors participated, including over 1900 food exhibitors and over 700 non-food exhibitors;

14. On-site negotiations with world-renowned large chain supermarkets and department stores (Carrefour, Auchan, Leclerc, Tesco, etc.)

If your company is already a supplier of private label products, PLMA will introduce you to more buyers for negotiations; if your company is just starting to enter the private label market, PLMA will assist you in market development and achieving success.

II. Exhibit Scope

Products and packaging suitable for supermarkets that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended for private label production and supply for large European supermarkets. Specifically including:

◆ Food : Cereals, pastries, beverages, frozen and refrigerated foods, fresh food, savory snacks, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, shelf-stable foods;

◆ Clothing and Apparel : Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products;

◆ Home Furnishings and Handicrafts : Household appliances, handicrafts, and craft woven products;

◆ Health and Beauty : Baby care, adult hygiene products, pharmaceuticals and vitamins, hair care products, skin care products, cosmetics, first aid;

◆ Pet Products : Pet food and supplies;

◆ Entertainment and Leisure : Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

◆ Daily Necessities : Tableware, clothing detergents, insecticides, plastic products, etc.;

◆ Office and Educational Supplies and Packaging Products : Various office and educational supplies, various product packaging products, etc.

III. Introduction to Private Label (OEM)

Private Label Manufacturers Association (PLMA) Established in 1979, it is the only non-profit organization in the private label market, with more than 4000 member units from more than 70 countries. It holds exhibitions, press conferences, and seminars every year for the private label market. To assist members in market development, in addition to this exhibition held in Amsterdam in May each year, a similar exhibition will also be held in Chicago, USA in November. PLMA members can access the association's research data on the private label market at any time. Every year, the association jointly publishes an annual report on the international private label market with "ACNielsen", including statistics on the market share of more than 7000 products from 20 countries.

Private Label (OEM) Refers to the brand of goods where a retail enterprise collects, organizes, and analyzes information on consumer demand characteristics for certain goods, establishes its own production base or selects suitable production enterprises for processing and production, and finally registers the new product using its own trademark and sells it at the enterprise's various sales outlets.

Private label products originated in Western developed countries and are now becoming increasingly popular worldwide, especially in Europe and North America.

IV. Examples of Exhibitors from Previous Sessions