2025 PLMA’s World of Private Label International Trade Show in the Netherlands

2025 Netherlands International Private Label Exhibition

PLMA ' s World of Private Label

I. Exhibition Overview

Exhibition Date: May 20-21, 2025

Exhibition Frequency: Annually

Exhibition Venue : Amsterdam, Netherlands RAI Exhibition Centre

Organizer ： Shandong Zhenghe International Exhibition Co., Ltd. (山东正和国际展览有限责任公司)

II. Exhibition Scope

Products and product packaging suitable for direct sale in supermarkets, department stores, chain stores, and discount stores. Products intended for OEM supply to large European supermarkets. Specifically including:

Food

1. Seasonings and Sauces: Soy sauce, pickles, olives, etc., spreads like honey, jam, peanut butter, etc.

2. Canned Foods: Canned fruits, canned vegetables, canned meats, canned aquatic products

3. Confectionery and Snacks: Various candies, waffles, chocolates, nuts, potato chips, high-protein or low-sugar snacks like protein bars, and nutritional supplements, etc.

4. Pasta: Pasta, cereals, oatmeal, etc.

5. Pet Food and Care Products: Diets for senior pets, snacks, eco-friendly chew toys, supplements, training treats and toys for dogs, cats, and other animals.

Household Products

1. Cleaning Products: Wipes, rags, disinfectants, laundry pods, color catchers, multi-purpose kitchen cleaners, etc.

2. Paper Products and Disposable Items: Toilet paper, paper plates, paper dishes, etc., garbage bags, fresh-keeping bags, cling film, disposable tableware, aluminum foil products, etc.

3. Kitchen Utensils: Scouring pads, cleaning sponges, brush gloves, etc.; storage boxes, storage containers, non-woven bags, etc.

4. Outdoor & Gardening Products: BBQ equipment, charcoal, lighters, outdoor lighting products, etc.

5. Party & Holiday Supplies: Christmas headwear, decorative balloons, lights, ornaments, and small gifts, etc.

Health & Beauty

1. Baby care, feminine care, adult care

Diapers, baby skin care, incontinence products, sanitary napkins, wet wipes, etc.

2. Beauty Care Products and Cosmetics

Hair care: Shampoo, conditioner, hair growth and dyeing products; combs, hairdryers, curling irons, etc.

Skin care: Facial cleanser, facial masks, lotions, creams, shower gel, bath sponges, etc.

Beauty & Makeup: Razors, shaving cream, depilatories, antiperspirants, etc., color cosmetics, cotton pads, cotton balls, cotton swabs, etc.

Personal care: Toothpaste, mouthwash, toothbrushes, dental floss and other oral care products, eye care, lip care, etc.

III. Market Introduction

According to data from NielsenIQ, the European private label market continues to grow. Data for Q3 2024 shows that the overall market share of private labels in 17 European countries increased to 38.7%, a growth of 0.2% compared to Q3 2023. Among these countries, 11 saw significant growth in private label market share. Switzerland maintained the highest market share at 52.4%, while Spain and Portugal showed the most significant growth in private label share, increasing by 1.2% and 0.8% respectively. In terms of product categories, ambient food, confectionery & snacks, and perishable & frozen food are the top three categories with the highest private label value share, averaging 47.4% and reaching a total value of 252 billion euros, with an overall increase of 14 billion euros.

IV. Past Exhibitions Review

Started in 1986. It is the largest and most attended international private label exhibition of its kind in the world (Private Label & Supermarket Show, International OEM Trade Show).

The exhibition is international, attracting over 2,900 exhibitors from 70 countries and regions, including large multinational corporations and small and medium-sized enterprises, covering various product categories, with 2,135 food exhibitors and 840 non-food exhibitors. There are 14 exhibition halls, with a net exhibition area of 43,000 square meters, and a re-exhibition rate as high as 90%.

The exhibition annually attracts over 18,000 retailers and trade professionals from more than 120 countries, offering them a wide range of product choices from low-end to high-end, covering multiple product categories. Buyers come from global chain stores, supermarkets, shopping malls, discount stores, drugstores, hypermarkets, convenience stores, importers, wholesalers, etc. World-renowned large chain supermarkets and department stores hold on-site discussions (Carrefour, Auchan, Leclerc, Tesco, etc.).

V. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd. (山东正和国际展览有限责任公司)

Heroeshan Road, Shizhong District, Jinan City No. 129, Xiangtai Square, Building 1, 9th Floor

Liu Jiayu   0531-86117962  17866706991

Li Xinru   0531-82975940  17860238434

Sun Linan   0531-82708506 13075357041

Tang Xiaoxu   0531-82975912 13869171702

Email: zhenghesd@163.com