2018 Netherlands International Private Label Trade Show

Exhibition Overview:

Exhibition Name: 2018 Netherlands International Private Label Trade Show

Exhibition Location: RAI Amsterdam, Netherlands

Exhibition Dates: May 29-30, 2018

Exhibition Cycle: Annual

Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction

Started in 1986, it has been held for 32 sessions. It is the largest and most attended international private label exhibition in the world (private label and supermarket exhibition, international private label trade exhibition);

14 exhibition halls, divided into food and non-food areas;

In 2017, nearly 3800 exhibitors from more than 70 countries and regions, and more than 14000 visitors; 60 national and regional pavilions; Market share of private label products in various countries in the previous session: Switzerland 53%, Spain 49%, UK 47%, Portugal 43%, Germany 41%, Belgium 40%;

On-site negotiations with world-famous chain supermarkets and department stores (Carrefour, Auchan, Leclerc, Tesco, etc.)

If your company is already a supplier of private label products, PLMA will introduce more buyers for you; If your company is just starting to enter the private label market, PLMA will help you develop the market and achieve success.

Private Label (OEM) Introduction

The Private Label Manufacturers Association (PLMA) was founded in 1979. It is the only non-profit organization in the private label market, with more than 4000 member units from more than 70 countries. It holds exhibitions, press conferences, and seminars on the private label market every year. In order to assist members in developing the market, in addition to holding this exhibition in Amsterdam in May every year, it will also hold a similar exhibition in Chicago, USA in November. PLMA members can access the association's research data on the private label market at any time. Every year, the association jointly publishes the annual report on the international private label market with "ACNielsen", including statistics on the market share of more than 7000 products from 20 countries.

Private label (OEM) refers to the brand of goods that retail enterprises register and sell at their various sales outlets after collecting, sorting, and analyzing the information on the needs and characteristics of consumers for certain goods, setting up their own production bases or selecting suitable production enterprises for processing and production, and finally using their own trademarks for the new products.

Private label products originated in Western developed countries and are now becoming increasingly popular worldwide, especially in Europe and North America. "ACNielsen" surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products. In Spain, the UK, Germany, and Belgium, the market share of private label products has exceeded 40%, exceeding 30% in France, and 20% in Sweden, Norway, Denmark, and Iceland. In North America, it also exceeds 20%. The market share of private label products in other regions of the world is also increasing year by year. Data shows that in Europe alone, the sales of private label products reached 45 billion euros, and the global sales reached 100 billion euros.

In 2017, the market share in the UK remained above 45% and showed a growth trend. In France, the popularity of private brands has exceeded 30% for thirteen consecutive years. In the Nordic countries, Belgium and the Netherlands reached new highs in market share. All Nordic countries, Denmark, Norway and Sweden increased. Private brands penetrated all Nordic countries to 30% or more for the first time. Poland took the lead in Central and Eastern European countries to reach more than 30%. Hungary has remained stable at 34%, while the Czech Republic and Slovakia remain above 30%. In the Mediterranean countries, the market share in Italy reached its largest increase since 2012. Greece and Turkey still maintain above 20%.

Examples of Exhibitors from Previous Sessions

Jiangsu Longrich Group Co., Ltd. Lianyi Development Co., Ltd.

Linyi Kangfa Food and Beverage Co., Ltd. Yangxin Xinyue Industrial Development Co., Ltd.

Puyang Tianli Dried Fruit Co., Ltd. Yangzhou Aishenghuo Import and Export Co., Ltd.

Shanghai Hulijia Industrial Co., Ltd. Hangzhou Guoguang Tourism Products Co., Ltd.

Caoxian Luyi Wood Industry Co., Ltd. Zhongshan Hongtian Plastics Enterprise Co., Ltd.

Changzhou Xinqun Yitai Food Co., Ltd. Hebei Yihoucheng Daily Necessities Co., Ltd.

Note: PLMA (Private Label Manufacturers Association) members published on the online trade fair last year to provide product information for retailers and wholesalers; collect PLMA's buyer information irregularly within one year; members can enjoy member prices for participating in exhibitions organized by PLMA; no need to pay membership fees again for participating in the exhibition held in Chicago in the second half of the same year.

Exhibit Range

Products suitable for supermarkets and their packaging that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended for private label production and supply for large European supermarkets. Specifically including:

◆ Food: Cereals, pastries, beverages, frozen and refrigerated foods, fresh food, savory instant food, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and seasonings, shelf-stable foods;

◆ Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products;

◆ Home Furnishings and Handicrafts: Household appliances, handicrafts, craft weaving products, etc.;

◆ Health and Beauty: Baby care, adult hygiene products, medicines and vitamins, hair care products, skin care products, cosmetics, first aid;

◆ Pet Products: Pet food and supplies;

◆ Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

◆ Daily Commodities: Tableware, clothing detergents, insecticides, plastic products, etc.;

◆ Office and Educational Supplies and Packaging Products: Various office and educational supplies, various commodity packaging products, etc.

Contact Information:

Shandong Zhenghe International Exhibition Co., Ltd.

Address: 9th Floor, Xiangtai Plaza, No. 129, Yingxiongshan Road, Shizhong District, Jinan City

Contacts: 王伟鹏孙丽楠唐晓旭雷明帅李帅翟继磊

Phone: 0531-86565995, 82708506, 82975912, 82770545, 67815581, 86975995

Fax: 0531-86085342

Email: zhenghesd@163.com Work QQ: 1963304415

Website: www.brightway.com.cn;