2018 American International Self-Brand Goods Procurement Exhibition (Chicago)

Exhibition Overview:

Exhibition Name: 2018 Private Label Trade Show in the Netherlands

Exhibition Location: Rosemont Convention Center, Chicago, USA

Exhibition Dates: November 12-13, 2018

Exhibition Cycle: Annual

Organizer: Private Label Manufacturers Association (PLMA)

Organizing Unit: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction

The PLMA Chicago Private Label Trade Show has been successfully held for 38 sessions. Each year, more than 5,000 professional buyers attend to source products, with over 20,000 products exhibited. This is the only private label trade show in the Americas, serving as a platform for retailers and suppliers to discuss establishing private label partnerships. It's also an excellent way for companies to enter the private label market in the Americas.

In 2017, more than 1,400 companies from 55 countries participated, with 2,830 booths and 25 national pavilions. Buyers included supermarkets, shopping malls, discount stores, drugstores, department stores, convenience stores, importers, exporters, wholesalers, and military procurement personnel from around the world. A similar exhibition is held annually in Amsterdam in May.

Private Label Introduction

The Private Label Manufacturers Association (PLMA), established in 1979, is the only non-profit organization in the private label market, with over 4,000 member units from more than 70 countries. It holds exhibitions, press conferences, and seminars annually focusing on the private label market. To assist members in market development, in addition to the Amsterdam exhibition in May, a similar exhibition is held in Chicago, USA in November. PLMA members have access to the association's research data on the private label market. Each year, the association jointly publishes an international private label market annual report with ACNielsen, including statistics on market share for over 7,000 products from 20 countries.

A private label (private branding) refers to a brand of goods where a retail company, after collecting, organizing, and analyzing consumer demand information for certain goods, establishes its own production base or selects suitable manufacturers for processing and production. The retail company then registers the new product using its own trademark and sells it through its various sales outlets.

Private label products originated in Western developed countries and are now increasingly popular globally, especially in Europe and North America. ACNielsen surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products. In Spain, the UK, Germany, and Belgium, the market share of private label products has exceeded 40%; in France, it has exceeded 30%; in Sweden, Norway, Denmark, and Iceland, it is 20%; and in North America, it also exceeds 20%. The market share of private label products in other regions of the world is also increasing year by year. Data shows that in Europe alone, the sales of private label products reached 45 billion euros, and global sales reached 100 billion euros.

In 2017, the market share in the UK remained above 45% and showed a growth trend. In France, the popularity of private labels has exceeded 30% for thirteen consecutive years. In the Nordic countries, Belgium, and the Netherlands, market share reached new highs. All Nordic countries—Denmark, Norway, and Sweden—showed increases. Private labels penetrated all Nordic countries to reach 30% or more for the first time. Poland took the lead in Central and Eastern Europe, exceeding 30%. Hungary remained stable at 34%, while the Czech Republic and Slovakia remained above 30%. In the Mediterranean countries, market share in Italy reached its highest level since 2012. Greece and Turkey remained above 20%.

Previous Well-known Exhibitors

Ningbo Ruijie Import and Export Co., Ltd. Hangzhou Guoguang Tourism Products Co., Ltd.

Shanghai Hulijia Industrial Co., Ltd. Qingdao Meiya Packaging Co., Ltd.

Aibang Aluminum Industry (Zhejiang) Co., Ltd. Qingdao Baofeng Aluminum Foil Products Co., Ltd.

Zhongdi Food Co., Ltd. Yantai Sanchuan Food Co., Ltd.

Exhibit Range

Food: Cereals, pastries, beverages (soft drinks, dairy products, hot drinks), frozen and refrigerated foods, fresh food (vegetables, fruits, salads, etc.), savory snacks, nuts, candies, biscuits, desserts, puddings, jams, bread spreads and seasonings, shelf-stable foods;

Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls, and other home textile products;

Home Furnishings and Handicrafts: Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lamps, etc.), handicrafts (ornaments, etc.), and craft woven products;

Health and Beauty: Baby care (diapers, baby cream, powder, oil, etc.), adult hygiene products, pharmaceuticals and vitamins (internal and external medications, tablets, capsules, ointments, vitamins), hair care products (shampoo, conditioner, styling spray, gel, hair growth and coloring products), skin care products (cleansing, moisturizing, sunscreen, etc.), cosmetics, health and first aid;

Pet Products: Pet food and supplies;

Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

Daily Commodities: Tableware, laundry detergents, insecticides, plastic products, etc.;

Office Supplies, Stationery, and Packaging Products: Various office supplies, stationery, and various product packaging products.

Contact Information:

Shandong Zhenghe International Exhibition Co., Ltd.

Address: 9th Floor, Xiangtai Plaza, No. 129, Yingxiongshan Road, Shizhong District, Jinan City

Contact Persons: Wang Weipeng, Sun Linan, Tang Xiaoxu, Lei Mingshuai, Li Shuai, Zhai Jilei

Telephone: 0531-86565995, 82708506, 82975912, 82770545, 67815581, 86975995

Fax: 0531-86085342

Email: zhenghesd@163.com Work QQ: 1963304415

Website: www.brightway.com.cn;