2019 Netherlands International Private Label Products Sourcing Expo

Exhibition Overview

Time: May 21-22, 2019

Location: RAI Amsterdam, Netherlands

Organizer: PLMA (Private Label Manufacturers Association)

China Group Exhibition: Shandong Zhenghe International Exhibition Co., Ltd.

Exhibition Introduction

Started in 1986, it has been held for 33 sessions. It is the largest and most attended international private label exhibition in the world (private label and supermarket exhibition, international private label trade exhibition);

14 exhibition halls, divided into food and non-food areas;

In 2018, nearly 2600 exhibitors from more than 70 countries and regions, nearly 15000 registered visitors; 55 national and regional pavilions; Market share of private label products in various countries in the previous session: Switzerland 53%, Spain 49%, UK 47%, Portugal 43%, Germany 41%, Belgium 40%;

On-site negotiations with world-famous chain supermarkets and department stores (Carrefour, Auchan, Leclerc, Tesco, etc.)

If your company is already a supplier of private label products, PLMA will introduce more buyers for you; If your company is just starting to enter the private label market, PLMA will assist you in developing the market and achieving success.

Exhibition Scope

Products suitable for supermarkets, product packaging that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended for private label production and supply for large European supermarkets. Specifically including:

◆Food: Cereals, pastries, beverages, frozen and refrigerated food, fresh food, savory snacks, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, shelf-stable food;

◆Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products;

◆Home Furnishings and Handicrafts: Household appliances, handicrafts, craft weaving products, etc.;

◆Health and Beauty: Baby care, adult hygiene products, pharmaceuticals and vitamins, hair care products, skin care products, cosmetics, first aid;

◆Pet Products: Pet food and supplies;

◆Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

◆Daily Commodities: Tableware, clothing detergents, insecticides, plastic products, etc.;

◆Office and Educational Supplies and Packaging Products: Various office and educational supplies, various commodity packaging products, etc.

Private Label (OEM) Introduction

The Private Label Manufacturers Association (PLMA), established in 1979, is the only non-profit organization in the private label market, with more than 4000 member units from more than 70 countries. It holds exhibitions, press conferences, and seminars on the private label market every year. To assist members in market development, in addition to this exhibition in Amsterdam in May each year, a similar exhibition will also be held in Chicago, USA in November. PLMA members can access the association's research data on the private label market at any time. Each year, the association jointly publishes an annual report on the international private label market with "ACNielsen", including statistics on the market share of more than 7000 products from 20 countries.

Private label (OEM) refers to a brand of goods where a retail enterprise collects, sorts, and analyzes information on consumer demand characteristics for certain goods, then establishes its own production base or selects suitable production enterprises for processing and production, and finally registers the new product using its own trademark and sells it at the enterprise's various sales outlets.

Private label products originated in Western developed countries and are now becoming increasingly popular worldwide, especially in Europe and North America. "ACNielsen" surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products. In Spain, the UK, Germany, and Belgium, the market share of private label products has exceeded 40%, exceeding 30% in France, and 20% in Sweden, Norway, Denmark, and Iceland. In North America, it also exceeds 20%. The market share of private label products in other regions of the world is also increasing year by year. Data shows that in Europe alone, the sales of private label products reached 45 billion euros, and global sales reached 100 billion euros.

In 2017, the market share in the UK remained above 45% and showed a growth trend. In France, the popularity of private labels has exceeded 30% for thirteen consecutive years. In the Nordic countries, Belgium and the Netherlands reached new highs in market share. All Nordic countries—Denmark, Norway, and Sweden—increased. Private labels penetrated all Nordic countries to 30% or more for the first time. Poland took the lead in Central and Eastern Europe, exceeding 30%. Hungary remained stable at 34%, while the Czech Republic and Slovakia remained above 30%. In the Mediterranean countries, the market share in Italy reached its largest increase since 2012. Greece and Turkey remained above 20%.

Examples of Previous Exhibitors

Jiangsu Longliqi Group Co., Ltd. Lianyi Development Co., Ltd.

Linyi Kangfa Food and Beverage Co., Ltd. Yangxin Xinyue Industrial Development Co., Ltd.

Puyang Tianli Dried Fruit Co., Ltd. Yangzhou Aishenghuo Import and Export Co., Ltd.

Shanghai Hulijia Industrial Co., Ltd. Hangzhou Guoguang Tourism Supplies Co., Ltd.

Caoxian Luyi Wood Industry Co., Ltd. Zhongshan Hongtian Plastics Enterprise Co., Ltd.

Changzhou Xinqun Yitai Food Co., Ltd. Hebei Yihoucheng Daily Necessities Co., Ltd.

Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Contact Person: Wang Weipeng 0531-86565995, Sun Linan 0531-82708506

Fax: 0531-86085342 Email: zhenghesd@163.com

Website: www.brightway.com.cn