2019 American International Private Label Trade Show (Chicago)

Exhibition Overview

Exhibition Dates: November 18-19, 2019

Exhibition Location: Rosemont Convention Center, Chicago, USA

Exhibition Cycle: Annual

Organizer: Private Label Manufacturers Association (PLMA)

Exhibition Introduction

PLMA's Chicago Private Label Trade Show has been successfully held for 39 sessions, attracting over 5,000 professional buyers and showcasing over 20,000 different types of exhibits. It is the only trade show in the Americas entirely dedicated to private labels; it also serves as a platform for retailers and suppliers to discuss and establish their own private label businesses, providing an excellent avenue for companies to enter the private label market in the Americas.

In 2018, over 1,500 companies from 55 countries participated, with 2,860 booths and 30 national pavilions. Buyers came from all over the world, including supermarkets, shopping malls, discount stores, drugstores, department stores, convenience stores, importers, exporters, wholesalers, and military procurement officers.

A similar exhibition is held annually in Amsterdam every May.

Exhibit Range

Food: Cereals, pastries, beverages (soft drinks, dairy products, hot drinks), frozen and refrigerated foods, fresh food (vegetables, fruits, salads, etc.), savory snacks, nuts, candies, biscuits, desserts, puddings, jams, bread spreads and condiments, shelf-stable foods;

Clothing and Apparel: Shoes, knitted garments, bathrobes, scarves, towels, shawls and other home textile products;

Home Furnishings and Handicrafts: Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lighting, etc.), handicrafts (ornaments, etc.), craft weaving, etc.;

Health and Beauty: Baby care (diapers, baby cream, powder, oil, etc.), adult hygiene products, pharmaceuticals and vitamins (internal and external medications, tablets, capsules, ointments, vitamins), hair care products (shampoo, conditioner, styling spray, gel, hair growth and coloring products), skin care products (cleansing, moisturizing, sun protection, etc.), cosmetics, health and first aid;

Pet Products: Pet food and supplies;

Entertainment and Leisure: Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

Daily Necessities: Tableware, laundry detergents, insecticides, plastic products, etc.;

Office Supplies, Stationery and Packaging Products: Various office supplies and stationery, various product packaging products, etc.

Private Label Manufacturers Association and Private Label Introduction

The Private Label Manufacturers Association (PLMA), established in 1979, is the only non-profit organization in the private label market, with over 4,000 member units from more than 70 countries. It holds annual exhibitions, press conferences, seminars, and forums focusing on the private label market. Each year, the association jointly publishes the International Private Label Market Annual Report with ACNielsen, including statistics on the market share of over 7,000 products from 20 countries.

Private label (own brand) refers to a brand of goods where a retail enterprise collects, organizes, and analyzes information on consumer needs for certain goods, then establishes its own production base or selects suitable manufacturers for processing and production. The retail enterprise then registers the new product using its own trademark and sells it through its various sales outlets. Private labels are increasingly popular worldwide, especially in Europe and North America. ACNielsen surveyed 80 products in supermarkets in 36 countries, and 17% of them were private label products.

2018 data shows that private label market share exceeded 50% in Switzerland; over 40% in Spain, the UK, Germany, Portugal, and Belgium; and private labels penetrated all Nordic countries for the first time, reaching 30% or more. Market share remained above 30% in France, Poland, Hungary, the Czech Republic, and Slovakia, and above 20% in Greece and Turkey. In North America, market share also exceeded 20%, and market share in other regions of the world is also increasing year by year. In Europe alone, sales of private label products reached €45 billion, and global sales reached €100 billion.

Americans are turning to store brands. Sales revenue across the three main sales channels for private label products—supermarkets, chain stores, and department stores—surged, setting new records. By the end of 2015, the sales increase of private labels reached US$3 billion, a year-on-year increase of 2.5%, more than double the increase of national brands. In large supermarket channels, 1 in 4 items sold, or US$1 in every US$5 spent, was a private label product. Private label products also maintained strong growth in chain drugstores.

In chain retail stores, including department stores and Walmart, the volume share and value share reached 21% and 17.2% respectively, with total sales reaching a new record of US$115.3 billion. After three years of development, the annual sales increase of chain retail stores reached US$5 billion.

In the last 10 years, private labels have become the main growth engine in the drugstore chain channel. The market value of private labels increased by 0.3%, while national brands decreased by 0.1% during the same period. Sales in the drugstore chain channel reached a new high of US$8.3 billion. In the past three years, annual private label sales increases have reached US$200 million each year.

The trend of increasing private label sales continues. According to a recent 2015 McKinsey survey, 80% of consumers believe that the quality of private label products is equal to or even better than national brands, and nearly 30% said they would buy more private label products in the coming year. Now over 60% of shoppers are buying private label products, compared to 40% three years ago.

Previous Well-known Exhibitors

Ningbo Ruijie Import and Export Co., Ltd. Hangzhou Guoguang Tourism Products Co., Ltd.

Shanghai Hulijia Industrial Co., Ltd. Qingdao Meiya Packaging Co., Ltd.

Aibang Aluminum Industry (Zhejiang) Co., Ltd. Qingdao Baofeng Aluminum Foil Products Co., Ltd.

Zhongdi Food Co., Ltd. Yantai Sanchuan Food Co., Ltd.

Contact Information:

Shandong Zhenghe International Exhibition Co., Ltd.

Address: Room 905, Building 1, Xiangtai Plaza, No. 129, Yingxiongshan Road, Jinan (250002)

Fax: 0531-86085342

Company Website: www.brightway.com.cn                              

        Wang Weipeng 0531-86565995  Sun Linan 0531-82708506

        Email: zhenghesd@163.com