2020 Bologna International Private Label Exhibition and Summit (MARCA 2020)

International Bologna Private Label Exhibition and Summit (MARCA 2020)

I. Exhibition Overview

Exhibition Date: January 15-16, 2020

Exhibition Venue: Bologna Exhibition Center

Exhibition Frequency: Annually

Organizer: BolognaFiere Group

II. Exhibition Introduction

The Bologna International Private Label Exhibition and Summit is the only exhibition in Italy focused on private label products, and it is also the second largest private label industry exhibition in Europe. BolognaFiere Group, in cooperation with the Italian Association of Modern Distribution (Associazione della Distribuzione Moderna, ADM), co-hosted the Bologna International Private Label Exhibition and Summit. The exhibition is co-organized by the Private Label Technical Committee, composed of private label managers from retailers, to promote training and information activities.

Marca provides exclusive meeting opportunities for contract manufacturers and category managers of major retail brands participating in the exhibition.

Marca offers private label managers the opportunity to fully understand and test your products. Private label products are favored not only for the products themselves but also for their multiple value advantages. With the large influx of procurement projects from international retailers, Marca helps businesses enter and continuously expand in the international market. Marca helps contract manufacturers grow with the development of the private label market, and they also achieved sustained and steady growth in 2018, becoming an important factor in enhancing consumer loyalty to brands at exhibitions.

Certified by international professional certification body ISF data, the 2019 exhibition had a net exhibition area of 19,132 square meters (a 9% increase from 2018), gathered 746 exhibitors (a 6% increase from 2018), and attracted 10,177 professional visitors.

Marca exhibition themes include: food and beverages, short shelf-life products (fruits, vegetables, meats, seafood); women's, adult, and baby products; home and leisure products; pet supplies; and related supporting service providers.

Concurrently with the exhibition, a two-day series of conferences, analyses, and seminars on the private label industry will be held, reporting on the development trends of the private label market and 'New Private Label Products', guiding and revealing the latest market transaction situations. These new products are selected and unveiled by retailers from the Scientific and Technical Committee.

Marca's report reveals the significant value of the private label market:

+ Excellent value for money

+ Synonym for quality products

+ Flexible response to consumer needs

+ Products with quality assurance and certification

Two-day private label industry summit, industry analysis, seminars, and other activities.

The product display area will showcase private label products brought by retail members of the Scientific and Technical Committee. The display area is expected to be launched in 2019 or 2020. The 'New Private Label Products' guide presents the latest market transaction situations, selected by the Scientific and Technical Committee.

The 16th BolognaFiere Marca exhibition will implement an International Buyer Invitation Program - an international promotion strategic plan that invites category managers and buyers from well-known foreign retail chains to participate. The program aims to organize B2B business matching meetings between contract manufacturers and international professionals involved in procurement and interested in expanding business cooperation in the private label sector.

MARCA TECH, initiated by the Marca exhibition, focuses on technologies in packaging, logistics, and digital industries to make modern trade management more efficient.

MARCA TECH is presented through exhibitions and expert conferences. MARCA TECH showcases the cutting-edge technological trends for sustainable development in the private label industry to the industry.

III. Exhibition Scope

Food Category : Cereals, pastries, beverages (soft drinks, dairy products, hot beverages), frozen and refrigerated foods, fresh foods (vegetables, fruits, salads, etc.), savory convenience foods, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, shelf-stable foods;

Apparel Category : Shoes, knitted garments, bathrobes, scarves, towels, shawls, and other home textiles;

Home Appliances and Handicrafts Category : Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lamps, etc.), handicrafts (decorations, etc.), craft woven products, etc.;

Health and Beauty Category : Baby care (diapers, baby cream, powder, oil, etc.), adult hygiene products, medicines and vitamins (internal and external medications, tablets, capsules, ointments, vitamins), hair care products (shampoos, conditioners, styling sprays, gels, hair growth and dyeing products), skincare products (cleansing, moisturizing, sun protection, etc.), cosmetics, health and first aid;

Pet Products Category : Pet food and supplies;

Entertainment and Leisure Category : Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

Daily Goods Category : Tableware, laundry detergents, insecticides, plastic products, etc.;

Office, Cultural, Educational Supplies and Packaging Products Category : Various office, cultural, and educational supplies, various commodity packaging products, etc.

IV. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Address: Room 905, Building 1, Xiangtai Plaza, No. 129 Yingshan Road, Jinan City (250002)

Fax: 0531-86085342

Contact Person : 王伟鹏 0531-86565995 孙丽楠 0531-82708506

Email: zhenghesd@163.com