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General Secretary Xi Jinping pointed out: China will promote the accelerated development of new formats and models such as cross-border e-commerce, and cultivate new momentum for foreign trade.

General Secretary Xi Jinping pointed out: "China will tap the potential for growth in foreign trade and make positive contributions to promoting the growth of international trade and world economic development. China will promote the accelerated development of new formats and models such as cross-border e-commerce and cultivate new impetus for foreign trade." Faced with the changes unseen in a century and the pandemic, China has promoted high-level opening-up to promote in-depth reforms and achieve faster growth in foreign trade. Data released by the General Administration of Customs shows that in the first two months of this year, China's total import and export value reached 6.2 trillion yuan, a year-on-year increase of 13.3%, and foreign trade achieved a stable start. This year's Government Work Report sets "ensuring stability and improving quality" as the expected goal for import and export development, and clearly proposes "expanding high-level opening-up and promoting the stable development of foreign trade and foreign investment." In accordance with the decisions and deployments of the CPC Central Committee and the State Council, various localities and departments focus on stabilizing the scale, improving quality, and promoting innovation, continuously releasing policy dividends, continuously expanding the space for foreign economic and trade cooperation, and promoting the confidence of foreign trade in ensuring stability and improving quality. Stable start, eye-catching results "The first year reduced by 0.7 percentage points, and finally can enjoy a 10% reduction in import tariffs. After the RCEP came into effect, our export orders to the Japanese market increased by 10%." Recently, Huang Jianfang, customs manager of Jiangsu Suzhou Jinhu Knitting Garment Co., Ltd., said that in the first two months of this year, the company applied for 51 RCEP certificates of origin to Japan, and the enthusiasm of employees has increased. On January 1, the Regional Comprehensive Economic Partnership (RCEP), the world's largest free trade agreement, officially came into effect. Benefiting from the policy dividends brought about by the implementation of the RCEP, the export competitiveness of Suzhou Jinhu Knitting Garment Co., Ltd. has been further enhanced. China's foreign trade has ushered in a "good start." Judging from the import and export data in the first two months, the main characteristics are as follows: Stable scale. Exports totaled 3.47 trillion yuan, an increase of 13.6%; imports totaled 2.73 trillion yuan, an increase of 12.9%... In the first two months, against the backdrop of the global COVID-19 pandemic still spreading, high raw material prices, and supply chain shocks, China's foreign trade performance is remarkable. "This year's foreign trade has achieved a stable start, which was achieved on the basis of a high base in 2021, which is particularly valuable." Gu Xue Ming, director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that in 2021, China's total import and export value exceeded 5 trillion and 6 trillion US dollars, setting a historical high. In the first two months of this year, the total value of foreign trade imports and exports again achieved double-digit growth, fully demonstrating China's strong resilience and comprehensive competitiveness, laying a solid foundation for promoting the stability and improvement of foreign trade throughout the year. Optimized structure. Exports of mechanical and electrical products totaled 2.02 trillion yuan, an increase of 9.9%, of which exports of automatic data processing equipment and parts totaled 250.76 billion yuan, an increase of 7.2%... In the first two months, China's exports of mechanical and electrical products maintained a good momentum, the commodity structure became more reasonable, imports and exports became more balanced, and the quality of foreign trade further improved. In addition, the vitality of foreign trade entities has been effectively stimulated. In the first two months, the import and export volume of private enterprises reached 2.99 trillion yuan, a year-on-year increase of 16.1%, accounting for 48.2% of the total value of foreign trade, an increase of 1.1 percentage points compared with the same period last year, becoming an important force in China's foreign trade growth. Accurate policies. Since last year, China has precisely introduced a series of policy measures to stabilize entities, stabilize the market, and ensure the stability and smooth operation of foreign trade industry chains and supply chains. For example, continuing and improving some tax reduction and fee reduction policies, implementing new structural tax reductions, increasing financial support for small and micro enterprises, accelerating the development of new formats and models of foreign trade, and further deepening the reform of cross-border trade facilitation, etc. The implementation of this series of policies has continuously released effects, greatly stimulating the vitality of market entities and becoming an important support for the steady growth of foreign trade. Innovative development, new impetus continues to gather At the multi-modal supervision center of Weihai Customs in Shandong Province, a batch of cross-border e-commerce retail import goods from South Korea are waiting to be inspected and released on the assembly line. "This batch of goods totals 2909 pieces, with a value of 130,000 yuan, mainly including cosmetics and other daily necessities." Shao Pengfei, the e-commerce sea freight manager of Shandong Fanzhong Logistics Co., Ltd., said that unlike the past, this batch of goods also includes photographic equipment such as tripods, which are newly added to the "whitelist" of imported goods. The "whitelist" mentioned by Shao Pengfei refers to the list of cross-border e-commerce retail import goods. At the beginning of this year, eight ministries and commissions including the Ministry of Finance and the Ministry of Commerce issued the "Announcement on Adjusting the List of Cross-border E-commerce Retail Import Goods," which optimized and adjusted the list of cross-border e-commerce retail import goods from March 1, adding 29 items such as skiing equipment, household dishwashers, and photography tripods. The adjusted list has 1476 items. "The increasing number and richer categories of commodity tariff items are conducive to promoting the development of new formats of cross-border e-commerce and promoting the high-quality development of foreign trade." Tian Guofeng, executive vice secretary-general of the China Council for the Promotion of International Trade, said. The main person in charge of the Ministry of Commerce stated that promoting the stable development of foreign trade, enhancing the comprehensive competitiveness of foreign trade, and promoting the high-quality development of foreign trade all require placing innovative development in a more prominent position. Localities, departments, and foreign trade enterprises are closely focusing on building a new development pattern, innovating development models, optimizing the international market layout, and actively cultivating new impetus for foreign trade. A series of innovative measures are not only conducive to stabilizing the basic market of foreign trade, but also help to further enhance the new advantages of enterprises in participating in international cooperation and competition. New formats are emerging: With more than 4,000 customers, an average daily processing volume of about 400,000 orders, and a total overseas warehouse area of 1.2 million square meters, the cross-border e-commerce infrastructure service provider, Fujian Zongteng Network Co., Ltd., has now built a cross-border logistics network covering multiple countries around the world and spanning six continents. "Overseas warehouses have played an important supporting role in assisting the smooth operation of global foreign trade industry chains and supply chains, becoming an important link in stabilizing foreign trade." Wang Zuan, president of Zongteng Group, said. According to reports, at present, the number of overseas warehouses invested and constructed by Chinese enterprises has exceeded 2,000, with a total area exceeding 16 million square meters. New platforms are full of vitality: "Taking advantage of the expansion of the cross-border e-commerce pilot zone, we are working to expand our business to more regions." A person in charge of an enterprise engaged in international logistics business said that the cross-border e-commerce pilot zone provides policy support in terms of funds, credit, export credit insurance, and public service platform construction, laying the foundation for the rapid development of logistics enterprises. Comprehensive bonded zones and cross-border e-commerce pilot zones are important platforms for opening up. In 2021, the import and export volume of China's comprehensive bonded zones, free trade pilot zones, and Hainan free trade port increased by 24.3%, 26.4%, and 57.7% respectively compared with 2020. The State Council recently issued the "Reply on Agreeing to Establish Cross-border E-commerce Comprehensive Pilot Zones in 27 Cities and Regions including Ordos," bringing the total number of cross-border e-commerce pilot zones in China to 132 cities and regions. Experts said that the establishment of a new batch of comprehensive pilot zones will help to stimulate the vitality of foreign trade entities, improve the efficiency of foreign trade operation, stabilize the foreign trade industry chain and supply chain, and achieve the integration of industrial digitalization and trade digitalization. New markets are being rapidly developed: On March 14, 126 special containers declared for export by Dalian CNR Container Co., Ltd. were quickly cleared and exported to Kenya. "With the booming development of the "Belt and Road" market, the demand for special containers is increasing, sales channels have been opened, and our confidence in upgrading products has been further enhanced." Xu Rand, market manager of Dalian CNR Group Co., Ltd., said. While cultivating traditional markets such as Europe and the United States, a large number of foreign trade enterprises are accelerating the development of emerging markets such as countries along the "Belt and Road", continuously improving their ability to resist market risks. In the first two months, China's total import and export volume with countries along the "Belt and Road" reached 1.92 trillion yuan, an increase of 18.3%; and the total import and export volume with RCEP trading partners reached 1.85 trillion yuan, a year-on-year increase of 9.5%. Improving quality and efficiency, multiple measures continue to exert efforts This year, China's foreign trade has achieved a stable start, but it still faces many difficulties and pressures. From the demand side, the global COVID-19 pandemic is fluctuating repeatedly, the momentum of world economic recovery is insufficient, and there is great uncertainty in the external demand market. From the supply side, supply chain bottlenecks are difficult to alleviate in the short term, and the supply of energy and raw materials is still relatively tight. Targeting the goal of ensuring stability and improving quality, further promoting the improvement of quality and efficiency of foreign trade requires close cooperation from all parties and continuous efforts through multiple measures. The General Office of the State Council recently issued the "Opinions on Doing a Good Job in Cross-cyclical Adjustment to Further Stabilize Foreign Trade," proactively doing a good job in cross-cyclical adjustment, helping enterprises overcome difficulties, and especially supporting small and micro foreign trade enterprises in securing orders and stabilizing expectations. The Ministry of Commerce implements four special actions: cross-cyclical adjustment to stabilize foreign trade, market diversification, smooth foreign trade supply chains, and innovation and quality improvement of foreign trade, focusing on improving China's comprehensive competitiveness in foreign trade; the General Administration of Customs focuses on optimizing the business environment at ports and vigorously supporting the construction of platforms for opening up. Financial escort, stabilizing the industrial chain: "We are in the midstream of the industrial chain, and we must consider both procurement costs and market demand and transportation costs. No link in the upstream and downstream can be ignored." A relevant person in charge of Midea Group said that now, the support of the Export-Import Bank of China for Midea Group has extended from guaranteeing the collection risk of its own accounts receivable to supporting the upstream and downstream industrial chains of Midea Group. In 2021, China Export & Credit Insurance Corporation supported its upstream and downstream industrial chain business exceeding 2.2 billion yuan, an increase of more than 120%; and supported Midea Group's exports exceeding 11.3 billion US dollars. In order to further play the role of export credit insurance, in February this year, the Ministry of Commerce and China Export & Credit Insurance Corporation jointly issued the "Notice on Increasing Support for Export Credit Insurance to Do a Good Job in Cross-cyclical Adjustment to Further Stabilize Foreign Trade," fully playing the role of short-term insurance in cross-cyclical counter-cyclical adjustment, and effectively strengthening support and protection for small and micro foreign trade enterprises, innovating policy financing products, and improving service capabilities and levels. Tax reduction and fee reduction, reducing the burden on enterprises: On March 14, Majie (Suzhou) Technology Co., Ltd. declared the domestic sale of a batch of bonded goods worth 2.46 million yuan to Suzhou Industrial Park Customs. According to relevant regulations, the 823 yuan deferred tax interest generated by this domestic sales business was exempted. According to the announcement of the General Administration of Customs, from January 1 to December 31 this year, for enterprises' domestic sales of processing trade goods, the deferred tax interest for domestic sales will be temporarily exempted. Customs in various places have sorted out the situation of domestic sales of processing trade goods in the customs area, actively publicized to key enterprises, and helped enterprises make full use of policy dividends. Customs clearance convenience, improving service efficiency: China continues to optimize the business environment at ports. At present, except for special circumstances, all 38 types of regulatory documents involved in import and export links can be accepted through the international trade "single window." Relevant departments have expanded the pilot program for "single window" services and continued to consolidate and compress the overall customs clearance time for import and export goods. In December 2021, the overall customs clearance time for imports and exports nationwide was 32.97 hours and 1.23 hours respectively, a decrease of 66.14% and 89.98% respectively compared with 2017. Currently, the external environment facing foreign trade development is becoming more complex and uncertain, but China's strong economic resilience and the fundamental long-term positive trend have not changed, and the development trend of foreign trade's steady improvement has not changed. Experts said that we should make full use of two markets and two resources, continuously expand foreign economic and trade cooperation, promote in-depth reforms with high-level opening-up, promote the high-quality development of foreign trade, and make greater contributions to building a new development pattern with domestic large-scale circulation as the main body and domestic and international dual circulation promoting each other. Source: People's Daily, Customs Release, Pictures are for reference only

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04-07

General Secretary Xi Jinping pointed out: China will promote the accelerated development of new formats and models such as cross-border e-commerce, and cultivate new momentum for foreign trade.

How can exhibition enterprises make good use of the marketing chain in the WeChat ecosystem?

In the past two years, WeChat's ecosystem has launched numerous features and undergone frequent upgrades. Particularly, the feature upgrades mentioned at the Tencent Open Class Pro and Enterprise WeChat new product launch conference in January 2022 have empowered the traditional exhibition industry to improve quality and efficiency and achieve high-quality development, which should be given attention by exhibition organizers and enterprises. From large manufacturers to small physical stores, what role does WeChat play in the "integration of the digital and real economies"? What is its connection to exhibition marketing? I believe that exhibition organizers and enterprises can leverage the WeChat ecosystem to quickly improve their digital system construction. WeChat has become an indispensable mobile application in people's lives and work. This also means that exhibition organizers and enterprises cannot do without WeChat for marketing and business communication. Most exhibitions now have their own official accounts, which serve as essential promotional tools, as indispensable as the exhibition's own website. How to effectively utilize mini-programs, video accounts, and Enterprise WeChat? Most exhibition companies may not yet know how to leverage the value and function of these more important mobile products for marketing management. Therefore, based on the practical exploration of the past two years, I have summarized four suggestions for exhibition companies on how to make good use of WeChat ecosystem products. First, make good use of the latest interconnected functions of various WeChat ecosystem products to improve marketing efficiency and business conversion. Utilizing the interconnected functions of the WeChat ecosystem is a characteristic of WeChat's digital ecosystem. The six major WeChat ecosystem products (mini-programs, WeChat Pay, Enterprise WeChat, Search, mini-games, and video accounts) provide low-cost digital solutions, reducing connection costs. Each platform has its own advantages and characteristics. No matter which entry point is used, it can connect to other products and obtain corresponding content display and interactive functions, thus achieving high connectivity, dissemination, and conversion of exhibition projects. Improve the experience and process of enterprise customer service. For example, the combination of the "video account + mini-program" ecosystem will create new approaches. The mini-program can display information about the exhibition project, online exhibition halls of exhibitors, etc., providing a three-dimensional presentation of the scale, characteristics, and highlights of the upcoming exhibition project, allowing attendees to prepare in advance. Products of exhibiting companies can also be listed on the mini-program to enable functions such as appointment negotiations and inquiries for orders. Video account traffic, as the most important traffic in WeChat, has immeasurable development prospects. The "video account + mini-program" approach further helps exhibition organizers and enterprises build a marketing chain from social interaction and traffic attraction to conversion, becoming a new choice for exhibition event brand promotion and giving it diverse dissemination capabilities. Second, make good use of mini-programs to connect the positioning of on-site and service, achieving the integration of online and offline exhibition projects. Utilize the richness of WeChat's ecosystem marketing chain to maximize traffic attraction. The biggest advantage of the WeChat ecosystem lies in its social nature. According to data from the "2021 H1 Mini-Program Internet Development White Paper," in the first half of 2021, the total number of mini-programs across the network exceeded 7 million, with WeChat mini-programs having a DAU exceeding 410 million and a number exceeding 4.3 million. Life services, videos, and online shopping became the main scenarios. The estimated annual transaction GMV is nearly 3 trillion yuan. In the next three years, the strategies of mini-programs and video accounts will promote a rapid increase in WeChat e-commerce GMV, with an overall expectation of exceeding 5 trillion yuan. Third, make good use of Enterprise WeChat to achieve efficient collaboration between organizations. It is predicted that 2022 will be the year of Enterprise WeChat's explosion. For exhibition organizers and enterprises, with the efforts of Enterprise WeChat, using Enterprise WeChat to consolidate customers (exhibitors) into private domains has become more efficient and convenient, proving that Enterprise WeChat will be an important private domain in the future. Finally, connect the openness of the WeChat ecosystem with the company's exclusive customer and business management system. I have been working on improving and practicing digital marketing methods for exhibitions and have formed a marketing model under the WeChat ecosystem, establishing a "Convention and Exhibition Manager" digital platform. Through the "Convention and Exhibition Manager" digital platform, users can import the digital ticketing process of exhibition projects into communities or live broadcast rooms, allowing online live broadcast exchanges to drive the implementation of ticket marketing and maximizing the dissemination value of live broadcasts. In other words, exhibition companies, exhibition organizers, and exhibitors urgently need to utilize the interconnected functions in the WeChat ecosystem to achieve more diversified marketing. For example, by slightly developing the WeChat ecosystem and combining it with their own business operations, they can maximize the digital marketing of the WeChat ecosystem and achieve transformation and upgrading.

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02-17

How can exhibition enterprises make good use of the marketing chain in the WeChat ecosystem?

Up to 150万 in subsidies for organizing exhibitions! Qingdao's "10 measures" promote the development of the MICE industry.

Qilu Evening News • Qilu Yidian reporter Shang Qinglong Trade shows larger than 10,000 square meters can apply for subsidies, with a maximum subsidy of 1.5 million yuan per project; for relevant large-scale market-oriented conferences held in Qingdao for more than 2 days and attended by more than 500 people, a subsidy of 100,000 to 200,000 yuan will be provided. Recently, Qingdao has introduced 10 policies to promote the development of the exhibition industry. It is understood that the Qingdao Municipal Council for the Promotion of International Trade (Municipal Exhibition Office) and the Qingdao Municipal Finance Bureau recently jointly formulated the "Ten Policies of Qingdao to Promote the Development of the Exhibition Industry", covering the reward and subsidy of large-scale exhibitions, digital exhibitions, green exhibitions, internationally certified exhibitions, large-scale market-oriented conferences, publicity and promotion, and epidemic relief, providing positive support for Qingdao to accelerate the construction of a vibrant and charming international exhibition city. The "Ten Policies" focus on the "dual circulation", increasing support for large-scale exhibitions. Trade shows larger than 10,000 square meters can apply for subsidies, with a maximum subsidy of 1.5 million yuan per project; at the same time, subsidies have been added for consumer exhibitions larger than 20,000 square meters, to fully leverage the role of large-scale exhibitions in driving the "large circulation". In addition, support for high-end exhibitions has been increased. For exhibitions with a high degree of internationalization, or with a participation rate of 20% or more from "World 500" or "China 500" companies, or with new product launches, the subsidy standard will be increased by 20%. Certain subsidies will also be provided for international exhibitions and conferences that have obtained relevant international certifications. The "Ten Policies" focus on the "dual carbon" goal, adding support for green exhibitions and digital exhibitions. To encourage innovative development in the exhibition industry, the policies stipulate subsidies for green exhibitions and digital exhibitions that meet Qingdao's standards. To ensure the implementation of this policy, the Qingdao Municipal Council for the Promotion of International Trade (Municipal Exhibition Office) also guided the Qingdao Municipal Exhibition Industry Association to formulate and issue guidelines on the evaluation standards, principles, and methods for green exhibitions and digital exhibitions in Qingdao. The "Ten Policies" focus on the integration of exhibitions and industries, increasing support for large-scale market-oriented conferences. To attract more high-quality large-scale conferences to be held in Qingdao and drive the development of related industries such as tourism, subsidies of 100,000 to 200,000 yuan will be provided for relevant large-scale market-oriented conferences held in Qingdao for more than 2 days and attended by more than 500 people. The "Ten Policies" focus on strengthening the foundation, increasing support for excellent exhibition enterprises. Exhibition enterprises with outstanding local contributions will receive a maximum subsidy of 300,000 yuan; exhibition enterprises that carry out capital operations, introduce high-end exhibition talents, or actively participate in the publicity and promotion of Qingdao's exhibitions will also receive certain subsidies according to relevant standards. In addition, the "Ten Policies" also include relevant relief clauses. For exhibitions canceled due to force majeure such as the epidemic, 20% of the incurred publicity expenses will be subsidized, actively helping enterprises overcome difficulties.

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02-17

Up to 150万 in subsidies for organizing exhibitions! Qingdao's "10 measures" promote the development of the MICE industry.

Forge ahead and create brilliant achievements - Zhenghe Exhibition wishes you a happy Tiger Year and all the best

The end of the year is approaching, and the New Year arrives with song. Even with surging crowds and time flying by, we hope for vast mountains and seas, and peaceful years. All that is past is prologue Facing the rapid advancements in science and technology and the lasting impact of the epidemic, in the Xinchou Year of the Ox, all employees of Zhenghe Exhibition worked diligently, overcoming difficulties and striving forward without needing to be urged. This year, we completed nearly 50 online, offline, and proxy exhibition projects. Among them, we organized online exhibition activities with over 1500 participating companies and over 1000 online buyers, completing over 3000 online "one-on-one" negotiations; organized proxy exhibitions for over 200 companies; and provided services for over 2000 participants in large-scale conference events. We have every reason to celebrate ourselves! At the end of the year and beginning of the new year, Zhenghe Exhibition held a video summary meeting. As we calmed down and carefully reflected on our industry, the company's future development direction, and our personal work plans, we gained more composure and a greater desire for the future. We are confident in facing the rugged path ahead! With you and me hand in hand, we become even stronger. On January 25th, coinciding with Xiaonian (Minor New Year in Lunar calendar), all employees of Zhenghe Exhibition gathered together to kick off a joyful tea party, bidding farewell to the old year and welcoming the new Spring Festival! Try your luck, draw a blind box~ Test your chemistry with "You Draw I Guess"~ Test exhibition professionals' knowledge reserves by guessing landmarks from pictures~ Challenges from top students by guessing idioms from numbers, and so on. These engaging games got everyone hooked and bursting with laughter. Let's take a look at the joyous scenes from the event~ Unlocking the fun of blind boxes These years of working side by side are better than a hundred casual acquaintances. Wishing myself and each other success in all endeavors, and everything goes well. Red Packet Moment Our efforts have made the seeds in our hearts blossom, but the future is still long. What we hope for is a path adorned with blooming flowers. Game Time Temporarily put down the busyness at hand, slow down the hurried pace, let's test our mutual understanding~ Enjoy the highlight moments of our brains rapidly spinning~ Engrossed spectators The camera always loves to capture "fresh young faces"~ And of course, talented veterans! There will be a time to ride the wind and break the waves, I'll set my cloud-reaching sail to cross the vast sea! Because of you, our combined strength is invincible. In 2022, the Zhenghe family will continue to work hand in hand, forging ahead. Hereby, we sincerely wish everyone good fortune in the Year of the Tiger and success in all endeavors!

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01-26

Forge ahead and create brilliant achievements - Zhenghe Exhibition wishes you a happy Tiger Year and all the best

Zhenghe and Chengban | At the end of the year, a warm finale: The "Imported Goods Fair in Shandong" event was successfully held in Jinan

Three days before New Year's Day 2022, The bustling and busy year of 2021 is about to come to an end. We, who have weathered countless stars, can finally take a short rest, Looking back on 2021, we have not let ourselves down! At the end of the year, a warm ending! On the afternoon of December 28, the "Import Quality Products to Shandong" event, hosted by the Foreign Trade Development Bureau of the Ministry of Commerce and supported by the Shandong Provincial Department of Commerce, was successfully held in Jinan. Chen Huaming, Deputy Director-General of the Foreign Trade Development Bureau of the Ministry of Commerce, and Lv Wei, Deputy Director of the Shandong Provincial Department of Commerce, delivered video speeches. Representatives from embassies and consulates in China from Tanzania, South Korea, and South Australia, Australia, attended the event. Chen Huaming, Deputy Director-General of the Foreign Trade Development Bureau of the Ministry of Commerce, said that the current global situation of the COVID-19 pandemic is very severe, and the industrial and supply chains have been seriously affected. Against this background, with the strong support of the Shandong Provincial Department of Commerce, the Foreign Trade Development Bureau of the Ministry of Commerce held the "Import Quality Products to Shandong" event in Jinan to strengthen the connection between Shandong's foreign trade enterprises and high-quality foreign goods, help to keep international sales channels open, and further promote economic and cultural exchanges. Lv Wei, Deputy Director of the Shandong Provincial Department of Commerce, introduced that Shandong is a large economic province and a large population province, and it has always unswervingly shared market opportunities with the world. This year, Shandong took the lead in the country in issuing the "Preliminary Action Plan for Implementing the Regional Comprehensive Economic Partnership Agreement", building a golden logistics channel, successfully holding Japan, South Korea, and RCEP import expos, and issuing policy measures to promote the import of advanced technologies and consumer goods. In the first 11 months of this year, the import volume of goods trade exceeded one trillion yuan, an increase of 31.4% year-on-year, ranking first among the top six major foreign trade provinces and cities in the country. At the event, representatives from 14 brand companies from countries and regions such as Japan, South Korea, Thailand, Germany, Australia, Tanzania, and the SCO Demonstration Zone showcased and promoted their products, including coffee beans, red wine, cosmetics, daily necessities, and leisure foods, which are representative high-quality products from various countries. At the same time, 34 representatives from large supermarkets, cross-border e-commerce platforms, and import and export trading companies from Shandong Province also attended the meeting. The event adopted a one-on-one negotiation format. According to the supply and demand of products between buyers and suppliers, through precise matching in advance, each foreign company was arranged to negotiate with 3-4 Shandong purchasing companies, with a total of 84 negotiation sessions arranged. The "Import Quality Products to Shandong" event, including meeting planning, venue arrangement, design and publicity, buyer invitation, and overall event operation, was undertaken by Shandong Zhenghe International Exhibition Co., Ltd., which successfully completed the organization and coordination work of the event. A new year begins, Unleashing upward power

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12-29

Zhenghe and Chengban | At the end of the year, a warm finale: The "Imported Goods Fair in Shandong" event was successfully held in Jinan
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