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Shandong's foreign trade shows strong vitality from January to May


According to statistics from Qingdao Customs, Shandong Province's foreign trade imports and exports totaled 1.27 trillion yuan in the first five months, a year-on-year increase of 17.3%. Exports reached 757.25 billion yuan, up 26.8%, while imports reached 512.78 billion yuan, up 5.6%. In the ranking of the top six provinces and cities in terms of import and export growth, Shandong ranked third, after Beijing and Zhejiang; its export growth rate ranked first; and its import growth rate ranked fourth, after Beijing, Zhejiang, and Jiangsu. Shandong's import and export, export, and import growth rates all exceeded the national average. In May, Shandong's import and export value jumped to fourth place nationally. Import and export value in May reached 299.95 billion yuan, a year-on-year increase of 28.0%. Exports reached 184.57 billion yuan, up 41.8%, while imports reached 115.38 billion yuan, up 10.7%. According to relevant personnel from the Shandong Provincial Department of Commerce, the main characteristics of Shandong's foreign trade imports and exports in the first five months are: Zaoyang, Weifang, Jining, Taian, Jinan, Binzhou, and Heze showed higher growth rates. In the first five months, Qingdao's imports and exports totaled 339.08 billion yuan, an increase of 6.8%, accounting for 26.7% of Shandong Province's total imports and exports during the same period, a decrease of 2.6 percentage points. Zaoyang, Weifang, Jining, Taian, Jinan, Binzhou, and Heze's import and export growth rates exceeded the provincial average, reaching 121.2%, 64.8%, 48.7%, 43.3%, 39.3%, 32.9%, and 30.2% respectively. General trade and bonded logistics imports and exports maintained rapid growth. In the first five months, Shandong's general trade imports and exports totaled 844.35 billion yuan, an increase of 16.3%, accounting for 66.5% of the province's total imports and exports. During the same period, bonded logistics imports and exports totaled 212.16 billion yuan, an increase of 54.4%; processing trade imports and exports totaled 182.32 billion yuan, an increase of 2.4%. Private and state-owned enterprises' imports and exports grew rapidly, while foreign-invested enterprises' growth was relatively low. In the first five months, private enterprises in Shandong's imports and exports totaled 919.92 billion yuan, an increase of 22.5%, accounting for 72.4% of the province's total imports and exports, an increase of 3.1 percentage points. During the same period, foreign-invested enterprises' imports and exports totaled 236.82 billion yuan, an increase of 0.7%; and state-owned enterprises' imports and exports totaled 112.88 billion yuan, an increase of 19.0%. Imports and exports to most major markets maintained growth, with faster growth in imports and exports to countries along the Belt and Road. In the first five months, ASEAN, the United States, the European Union, South Korea, Japan, Russia, and Brazil were Shandong's top seven trading partners, accounting for a total of 62.4% of the province's total foreign trade imports and exports. Imports and exports with ASEAN totaled 224.56 billion yuan, an increase of 44.5%; with the United States, 140.26 billion yuan, an increase of 18.9%; with the European Union, 117.53 billion yuan, an increase of 10.5%; with South Korea, 111.64 billion yuan, an increase of 9.7%; with Japan, 77.95 billion yuan, an increase of 13.1%; with Russia, 61.14 billion yuan, an increase of 30.0%; and with Brazil, 59.02 billion yuan, a decrease of 11.3%. During the same period, Shandong's imports and exports with other RCEP member countries totaled 470.9 billion yuan, an increase of 22.2%, accounting for 37.1% of the province's total imports and exports, an increase of 1.5 percentage points. Imports and exports with countries and regions along the Belt and Road totaled 461.16 billion yuan, an increase of 33.8%, accounting for 36.3% of the province's total imports and exports, an increase of 4.5 percentage points. Exports of electromechanical products, labor-intensive products, and agricultural products all maintained double-digit growth. In the first five months, Shandong's exports of electromechanical products totaled 315.81 billion yuan, an increase of 21.1%, accounting for 41.7% of total exports. Exports of auto parts totaled 48.14 billion yuan, an increase of 15.1%; electrical equipment, 19.55 billion yuan, an increase of 48.9%; and electronic components, 18 billion yuan, an increase of 47.4%. During the same period, exports of labor-intensive products totaled 146.85 billion yuan, an increase of 27.6%, accounting for 19.4% of total exports; and agricultural product exports totaled 54.48 billion yuan, an increase of 11.5%, accounting for 7.2% of total exports. Imports of crude oil and soybeans decreased in volume but increased in value, while imports of iron ore decreased in both volume and value; imports of electromechanical products maintained rapid growth. In the first five months, Shandong's imports of 14 major bulk commodities totaled 297.31 billion yuan, an increase of 6.5%, accounting for 58.0% of total imports, an increase of 0.5 percentage points, driving import growth by 3.7 percentage points. Crude oil imports totaled 35.538 million tons, a decrease of 21.0%, with a value of 156.69 billion yuan, an increase of 17.1%, and an average price of 4409.2 yuan per ton, an increase of 48.2%; iron ore imports totaled 41.545 million tons, a decrease of 23.3%, with a value of 32.72 billion yuan, a decrease of 44.5%, and an average price of 787.5 yuan per ton, a decrease of 27.7%. During the same period, imports of electromechanical products totaled 95.18 billion yuan, an increase of 12.1%; and agricultural product imports totaled 59.75 billion yuan, an increase of 0.2%. Since the beginning of this year, Shandong has continuously strengthened policy supply, issuing the "Action Plan for Stabilizing and Improving Foreign Trade in 2022", proposing 32 policy measures focusing on improving the development level of new formats, strengthening financial guarantees, expanding export credit insurance, foreign exchange hedging, smoothing international freight, and customs clearance facilitation, to promote the continuous growth of the scale of goods trade.

Restarting the South American exhibition | Registration is underway for the Bogota International Industrial Exhibition in Colombia


展会名称:2022年哥伦比亚国际工业展览会 展出地点:哥伦比亚-波哥大-国际商务会展中心 展览日期:2022年9月26-30日 展出周期:两年一届 中国区总代:山东正和国际展览有限责任公司 参展方式:线下参展或远程参展 展会简介波哥大工业展始于1954年,每两年一届,由哥伦比亚最大的展览公司--CORFERIAS国际展览公司主办。作为哥伦比亚规模最大和历史最悠久的工业展会,该展其影响力已覆盖了整个南美地区。2018年波哥大工业展有638家企业参展,参展面积达61418平方米,共有来自德国、奥地利、比利时、巴西、加拿大、波哥大、古巴、西班牙、丹麦、美国、波利维亚、法国、意大利、荷兰、中国、瑞士、委内瑞拉等近二十个国家53442名专业观众参观该展。 展品范围1、机床及金属加工技术金属切削机床,金属成型机床,齿轮加工机床,表面处理,检测设备,切削刀具,自动化设备,测量仪器,电火花切割设备,焊接设备及技术,等离子、水流、激光切等氧气切割设备,工业设备、流体及润滑系统,空气、液压及气动自动化;气动手动工具,控制技术,机器人技术,诊断传感技术、周边设备及服务,各类机床附件。 2、冶金及铸造(1)转包和分承包:铸锻件,轴承、紧固件、金属成品件、固体成型,非切割技术零件,机切割金属零件,汽车配件,部件装配和金属结构,工具和制模,标准件、模具、汽车零部件、锁及配件,塑料零件和橡胶加工,生产装配服务,金属熔炉、退火炉等。(2)材料:钢、铝和其他金属,陶瓷,聚合物(工程材料),复合材料等各种不同的工业用材料及化合物等。 3.传动技术(1)流体动力传动:液压技术,气动技术,密封技术。(2)机械传动、零部件及制造设备、技术:齿轮传动,链传动、带传动,传动联结件,紧固件,各类机械装备及测验仪器,轴承及其轴承零部件,直线运动系统,直线运动驱动元件/系统,直线运动系统,电动机械制动装置等,电气传动,压缩空气技术。 4.工业自动化(1)电气传动:普通工业电机,特殊工业电机,伺服电机,通用小型电机,专用设计小型电机,变频、变流器装置和元件,电驱动控制系统,电驱动调速器,电磁装备、磁铁,电动马达元器件等。(2)电气工程:控制技术,测量技术,调节器技术,工业用计算机,网络/工业通讯,无线电自动化,嵌入式系统,传感器系统,工业图象处理,检测设备。(3)机械工程:汽车、飞机、船舶、高端机械制造等自动化流水线,机械臂、智能生产、装配设备及技术。(4)机器人技术:焊接机器人、喷涂机器人、搬运机器人、装配机器人、直角坐标机器人、其他工业机器人等;工业图像系统处理;工业镜头、工业相机、光源系统、机器视觉集成系统配件和辅助产品等。(5)自动化仪器仪表:智能化仪表,变送器,调节器,流量仪,控制阀,执行器及调节阀,定位器,称重装置,传感器等。 5.制冷、空调及通风设备(1)制冷设备制冷系统与设备,制冷系统与设备的零配件,冷却系统与冷柜,冷藏格、冷冻格,运输制冷系统,冷藏集装箱,冷藏与冷冻食品柜零配件。(2)建筑空调与通风通风与空调系统设施,流动空气处理装置。(3)制冷与空调的测量器具温度计、压力计、湿度表、其它。(4)制冷与空调设备的组装管道与附件,焊接材料与配件,密封材料,维修件、五金件,绝缘材料,热导体。(5)制冷与空调工具与设备制冷与空调专用工具、电焊设备、验漏器、清洁器具与材料、排空与充填设备、除垢与水处理设备的安装、废物处理与回收设备、货物与载客电梯、专用车辆。 6.塑料机械(1)机械类:注塑和挤出机,塑料制造机械,塑钢门窗机械与设备,配件,工具,吹瓶机,塑料灌装机械和设备,及质量检测仪器等.(2)模具类:塑料橡胶类模具和模型,用于食品工业,建筑工业,汽车工业,电子工业,医药工业,交通运输行业以及家用等;协作加工,模具机床,模具标准件,模具材料,模具工具,成型设备等。(3)材料类:原材料,新型可降解材料,涂料,着色剂,改良剂,塑料添加剂和辅助剂,塑料合成材料,各类成品及半成品,铝箔材料,医疗材料及渔具材料等;FRP原材料,FRP相关设备装置(成型装置,循环利用,成型件等);各种塑料制品,塑料薄膜,橡塑制品.(4)橡胶机械类:橡胶挤出机、混炼机、橡胶类(造粒机、裁断机、硫化罐、贴合机、成型机、定型机、接头机、硫化机、脱硫机、制袋机、压延机等 7、工程及矿业机械(1)挖掘机械;岩凿机械及采矿设备; 工程钻探机械及掘进机; 铲土运输机械; 钢筋和预应力机械; 气动工具; 混凝土机械; 装修机械; 桩工机械; 路面机械; 压实机械; 工程起重机械; 市政工程与环卫机械; 机动工业车辆; 动力装置及配件; 建筑机械及工程机械配件;选矿设备;冶炼设备;矿业装卸设备;矿业输送设备;矿山施工设备;地矿勘测设备;工程车辆。(2)矿产勘探技术、矿藏加工、矿产冶炼技术、矿产开采、回收与再利用、矿产工业安全技术、地表矿产、矿产品深加工、原材料加工与处理、矿产运输与物流技术。(3)具体展品有:采矿机械设备;铲运机, 运输车(起重机、输送带、地下装载机和卡车,矿井电气火车头);露天坑口技术;辅助机械和设备(压缩机、柴油发电机、地下燃料加油机、运输设备、岩石粉碎机);开矿工程工具与设备,硬金属工具,研磨剂,金刚刀具;工艺设备;采矿工程通风;钻探技术和爆破材料;选矿设备;冶炼设备;矿业装卸设备;矿业输送设备;矿山施工设备;地矿勘测设备;工程车辆。地块应力与变形状况的探测装置;自然生态系统控制装置与设备;工程与测量工作装置;防爆电气设备等。(4)挖掘机械:挖掘机挖掘装载机挖沟机;(5)岩凿机械:钻车凿岩机破碎机压缩机;(6)铲土运输机械:运输车推土机铲运机平地机;电动工具;(7)桩工机械:桩机柴油打桩锤液压剪桩机钻孔机;(8)工程钻探机械及掘进机:锚固钻机潜孔钻机非开挖导向钻机冲击式钻机;(9)工程起重机械:汽车起重机卷扬机龙门吊高空作业平台。 8、能源技术及设备(1)发电设备:水利发电设备、火电发电设备、太阳能发电系统、风力发电机组;交流、直流发电机、便携式发电机;涡轮机、转子等发电相关组件;(2)电力、电工测控仪器:电力测量和自动控制系统,电力仪表仪器、绝缘监测设备,损耗测量设备、电缆故障定位设备、遥控操作系统,继电器、断路器、互感器、电容器、启动器、补偿器、防雷器、绝缘子等;(3)电气自动化技术与设备:中低压电网配电产品,电气控制与自动化成套设备,配网自动化、MIS系统、电网调度管理系统,电力通信设备,电力信息技术及IT集成产品,电力电子产品与技术,低压开关装置、防爆开关装置、开关的控制集成电路;(4)输电、配电设备及附件:变压器、整流器、电流接触器、电力稳压器、电加热设备,电网及输配网自动化系统,电力输送设备及配件,导体、电缆、绝缘电缆、电力电缆装置、通讯电缆系统、电缆的铺设、储存和处理设备,绝缘绝热的插座装置、绝缘体及材料,电力施工设备及五金工具;(5)新能源设备及技术:通光伏太阳能膜板、组件,太阳能畜电池,光伏膜,光伏照明系统太阳能电池;风电机组配套设备及部件,叶片及其相关材料,风光互补发电系统,雷电防护系统,控制系统、远程监控系统,海上风电设备及技术;核岛、反应堆及其冷却系统;堆芯燃料,核燃料组件、稳压器、常规岛、涡轮发电机、汽轮机、发电机、变压器、凝汽器、汽水分离再热器,核电电池,核电油漆等; 9、物流运输工业卡车、升降装置、起重机、升降平台、单件/散装材料连续物料搬运操作系统、物流控制系统、操作和仓储设备、无人驾驶运输系统及相关元件、附件及相关元件、物流管理:设备、硬件、软件系统、物流服务、调配,订单处理及包装设备、打包设备和智能标签、信息通讯业务、导航和行程安排提货、财务服务、咨询、物流产权, 物流特区, 物流工具和物流金融等、物流港口装卸项目,物流合约和传送、3PL (三方物流) 和4PL (四方物流)。 10.安防设备及技术(1)安防:CCTV闭路系统,监控系统/监视器,红外/高清高速球,DVR高性能存储及系统,信号接收设备,门禁/家用防入侵警报系统,可移动传感器,探测仪,中控系统/控制板,信号转换器,身份识别设备,对讲机,无线读卡,条形码,锁,车/门监视系统,警用装备,装甲车辆,防弹玻璃,电子巡逻监控设备,巡逻车辆,云台。(2)防护:个人(头、眼、口鼻、听觉、身体、四肢)防护设备,制服/鞋/帽/手套/眼镜,高空作业保护设备,职业安全/职业健康材料,风险分析系统/风险规避设备,运输/交通安全设备/材料,生化防控服/设备/材料,噪音防控设备,环境保护材料。(3)消防和救援:(明火、烟雾、过热)探测/报警系统和装备,消防监控系统,防火剂/灭火剂,防火/灭火系统/设备,防火材料/防火设施,救护材料/救护设施,逃生设备/应急系统,疏散系统/标志材料/应急灯/电池,营救系统/营救设备/生命探测设备,紧急救援飞行机/车/船,防毒设备/防毒材料/控毒系统,消防车/救护车及配备。 (4)信息安全:信息(电信、通讯)技术安全技术/系统/设备/软件,加密/解密技术,风险分析/处理技术/系统,网络/数据安全系统/软件,身份识别安全系统/软件,无线网络/通讯安全设备/系统/软件,防病毒硬/软件,银行系统。(5)智能及楼宇自动化:建筑管理系统,遥控系统,智能卡,自动识别/门禁系统,通讯系统/内部通讯系统,可视门禁识别/对讲设备,逃生设备/应急系统/应急设备,停车/停车场管理系统/设备,智能制冷/制热温控系统,照明系统,智能门禁/围栏设备,电动卷门,电脑/自动化软件,办公智能设备,会议/显示/陈列设备/软件,酒店服务/银行/学校/政府设备。(6)警用设备:金属探测器,安检门,X光机,反恐排爆,警棍,保安器材,物品检查,身份识别,食品检查。 正和走进波哥大工业展在2018届波哥大工业展中正和展览组织参展企业十余家,涉及轴承、工程机械及配件、数控机床类、激光切割设备等多个行业。 联系方式 山东正和国际展览有限责任公司 济南市市中区英雄山路129号祥泰广场1号楼905室 韩士江:0531-67815795 吴立明:0531-86975005 段   琦:0531-82761908

The First China (Shandong) Cross-border E-commerce Trade Expo was successfully held in Jinan.


From June 16th to 18th, the first China (Shandong) Cross-border E-commerce Trade Expo (hereinafter referred to as "Shandong Cross-border E-commerce Expo"), Shandong's first provincial-level professional cross-border e-commerce exhibition, opened successfully at the Jinan Shuneng International Convention and Exhibition Center! The exhibition was hosted by the Shandong Cross-border E-commerce Association. To implement the Party Central Committee and the State Council's decisions and deployments on accelerating the development of new formats and models in foreign trade, implement the requirements of "carrying out cross-border e-commerce plans" proposed by Secretary Li Ganjie of the Provincial Party Committee in the report of the 12th Provincial Party Congress, and implement the "Implementation Plan for Innovative Development of Foreign Trade in Shandong Province (2021-2022)", the first Shandong Cross-border E-commerce Expo, themed "i on Shandong, e-linking the world", focuses on the deep integration of Shandong's characteristic industries and cross-border e-commerce, fully connecting "Shandong manufacturing" with the international market, actively serving the construction of a new development pattern with domestic and international dual circulation, and is an important exhibition to help enterprises cope with the impact of the epidemic, explore new opportunities in cross-border e-commerce, and promote the stable and improved quality of foreign trade. The exhibition site received support from cross-border e-commerce industry associations and key enterprises from 17 provinces and cities in the north and south. With a total exhibition area of 20,000 square meters, it brings together global well-known cross-border e-commerce platforms, service providers, and high-quality product suppliers. It sets up six exhibition areas: cross-border e-commerce selection area, industrial belt exhibition area, platform exhibition area, service provider exhibition area, park and city exhibition area, and RCEP import area. Exhibitors include 138 production enterprises from 19 characteristic industrial belts such as Jinan auto parts and textiles, Qingdao wigs and eyelashes, Weihai fishing gear, Rizhao fitness equipment and hardware tools, Jining ice and snow sportswear, Linyi straw and willow weaving, Heze wood crafts, and Binzhou aluminum crafts; 17 globally renowned cross-border e-commerce platforms such as Amazon, Alibaba International Station, eBay, AliExpress, Wish, Lazada, Newegg, and Coupang; and 82 leading cross-border e-commerce service providers in the fields of cross-border logistics, ERP, product selection tools, cross-border payments, website building, and search. Ten thousand professional visitors were invited to attend for product selection and exchange, and cross-border e-commerce docking activities were held concurrently, fully creating a cross-border e-commerce brand exhibition integrating image display, product promotion, trade talks, professional forums, and investment promotion. The exhibition set up three forum areas. On the first day, the Jiaozhou Industrial Belt Procurement Docking Conference and Jiaozhou Industrial Belt Investment Promotion Conference were held, with precise procurement docking on site, and exciting activities such as the Cross-border E-commerce Platform Comprehensive Forum, Amazon Global Opening Store Special Session, and Alibaba International Station Special Session attracted many visitors to stop and exchange. Through ecosystem building, promotion of characteristic industrial belts, and carrier investment promotion, the exhibition helps to optimize the integration of industry resources, helps enterprises solve various problems encountered in the process of going global in cross-border e-commerce, improves the structure and efficiency of the supply chain and service chain, and meets the different needs of exhibitors and professional visitors in a one-stop shop. This exhibition was undertaken by Shandong Zhenghe International Exhibition Co., Ltd.

Subsidies for Exhibitions are Here丨The State Council: Local authorities should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions


On May 5, 2022, Premier Li Keqiang presided over an executive meeting of the State Council. To help foreign trade enterprises cope with difficulties, the meeting decided to: 1. Focus on securing orders and stabilizing the import and export of key industries and labor-intensive industries. Ensure the stability of production and circulation in the foreign trade sector, determine a list of key foreign trade enterprises, and provide support for production, logistics, and employment. 2. Effectively and orderly unclog sea and air ports and other transportation hubs. Make good use of air freight capacity. 3. Introduce convenient policies for cross-border e-commerce export returns and exchanges. Include labor-intensive processing trade in central and western China and the northeast in the national encouraged industry catalog. Expand the scope of bonded repair. 4. Increase the lending to foreign trade enterprises, support banks from blindly withdrawing loans, cutting off loans, and suppressing loans, and identify a batch of enterprises in urgent need of funds for key support. Expand the scale of short-term export credit insurance. Maintain basic stability of the RMB exchange rate. 5. Optimize the services of platforms such as the Canton Fair. Local governments should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions. Under the guidance of policies, in order to actively cope with the severe and complex international trade situation and guide enterprises to develop diversified international markets, Weifang City formulated the "Thousands of Enterprises, Hundreds of Exhibitions" overseas market development plan for 2022. The plan points out that it will focus on supporting advantageous industries such as textiles and garments, food and agricultural products, gifts and consumer goods, building materials and chemicals, and auto parts and tires, organizing participation in internationally renowned and influential exhibitions, and providing certain policy support. SIAL Paris (Up to 80% subsidy) Exhibition Time: October 15-19 Exhibition Cycle: Biennial Venue: Paris Nord Villepinte Exhibition Centre, France Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: The exhibition is organized by Groupe Exposium, the largest exhibition group in France and one of the top ten exhibition groups in the world. It hosts nearly 60 professional exhibitions every year. SIAL Paris, founded in 1964, is a biennial event with a history of more than 50 years. It alternates annually with Anuga in Germany, making it the largest food industry event in Europe and the world. The exhibition area is 215,000 square meters; the exhibition has 19 product categories, covering almost all products in the industry. Exhibition Scope: Food: Semi-finished foods, ingredients and additives, canned foods, fine foods, fruits, vegetables, meat and cured meat products, health foods, ecological products, seafood, nutritional foods and infant foods, dairy products and eggs, sweets, frozen products, cooked foods, groceries. Beverages: Juices, alcoholic and non-alcoholic beverages. Non-food: Food machinery, kitchen utensils, food packaging, etc. Seoul Food & Hotel 2024 (Up to 100% subsidy) Exhibition Time: June 7-10 Venue: KINTEX, Korea Organizer: KOTRA Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: Started in 1983, Seoul Food has grown with the food industry and has become the third largest international food exhibition in Asia. In 2019, the 37th Seoul Food was held in Seoul, South Korea, with an exhibition area of 76,121 square meters. 1,559 excellent exhibitors from 41 countries and regions, including China, the United States, Japan, Germany, and Vietnam, attracted 50,335 visitors from more than 50 countries. Every year, buyers and purchasers from all over the world are waiting for this large-scale exhibition representing Korean and Asian food. Exhibition Scope: Comprehensive Food Area Fruits and Vegetables: Dried fruits, vegetables, fruits, grains, oatmeal, canned food; Sweets and Baking: Snacks, bread, biscuits, chocolate, candy, cakes, soft candy, ice cream, etc.; Nutrition and Health: Health/health food, seasonings/spices; Wine and Beverages: Beverages & alcoholic beverages (wine, beer, spirits, various national characteristic wines, soft drinks, coffee); Tea and Coffee: Tea and coffee, tea and coffee supplies, etc.; Hotel Catering Equipment Area Hotel catering equipment, kitchen cooking materials and equipment, cold chain equipment, bread and pastry equipment, catering-related IT and others, etc. Thaifex Anuga Asia 2024 (Up to 100% subsidy) Exhibition Time: May 24-28 Venue: IMPACT Exhibition Center, Bangkok Exhibition Cycle: Annual Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: Thaifex Anuga Asia is jointly organized by Koelnmesse, the Department of International Trade Promotion, and the Thai Chamber of Commerce. It is equivalent to Anuga in Southeast Asia. Thaifex plays a vital role in the food and beverage industry in Southeast Asia and has become the largest food and beverage trade exhibition in the region. The exhibition brings together food, beverage, food service, and food technology products from around the world, with a focus on the rapidly developing food markets in the Indochina Peninsula and surrounding countries. In 2019, there were 2,745 exhibitors from 134 countries and regions worldwide, with an exhibition area of 107,000 square meters and 67,136 on-site visitors. It is worth noting that the booming development of the Thai and Southeast Asian markets has attracted more Chinese food companies to seek business opportunities, and the scale of the Chinese delegation has reached a record high! There were 396 participating companies, and the total area reached 3,889 square meters for the first time. Exhibition Scope: Health foods, seasonings, fruits and vegetables and their canned fruits and vegetables, food additives, fresh or frozen foods, seafood, dairy products, meat products, bread and baked goods, dairy products, snacks, beverages, food raw materials, snacks, etc. Exhibition Format: Offline physical display + online instant negotiation Through our professional substitute exhibitors, we can efficiently collect information for customers Establish a customer resource library exclusive to buyers. Real-time translation at the exhibition site for accurate communication and barrier-free communication. Save entry costs and achieve efficient and economical participation in the context of the epidemic. Contact Information: Shandong Zhenghe International Exhibition Co., Ltd. 9th Floor, Building 1, Xiangtai Plaza, No. 129, Yingxiongshan Road, Zhong District, Jinan City Sun Linan Tang Xiaoxu Wang Weipeng Zhai Jilei 0531-82975912 Fax: 0531-86085342 Email: zhenghesd@163.com Website: www.brightway.com.cn

Exponential Growth! China's Domestic Brand Consumer Market is Growing Rapidly


In 2021, China saw a rapid rise in the number of retail private label brands. According to data released by Daymon Worldwide and Kantar, the overall growth of China's private label market reached 22.7%, more than 12 times that of fast-moving consumer goods, marking a significant increase from two years prior. This text explores the reasons behind this rapid growth and emerging trends. **1. Significantly Improved Brand Awareness** Daymon's research shows a substantial increase in private label brand awareness in China in 2021 compared to the previous two years. 92% of consumers had heard of or were familiar with the concept of private label brands, significantly higher than the 74% in 2019. 50% of consumers could name at least one private label brand, and 35% had purchased private label products in the past six months. Among those who hadn't purchased them, 87% were willing to try. This indicates that increased investment in R&D and innovation, faster product development, expanded product categories, and optimized marketing strategies have led to greater consumer awareness, acceptance, and trial of private label brands, integrating them into daily life. Developing private label businesses not only cultivates customer loyalty but also diversifies product lines and individual products. Compared to branded products, private label products represent market trends and significant potential for sustainable development. More and more retailers, such as JD.com, Hema, Dingdong Maicai, and Yonghui, are declaring private labels as a core future strategy. **2. Multi-Brand Layout Takes Shape** Daymon's research shows that most retailers have adopted a multi-brand strategy, including entry-level brands targeting price-conscious consumers, mid-range brands comparable to national brands, and even high-end brands surpassing national brands, covering food, non-food, and fresh produce. This diverse brand layout reflects the widespread adoption of private label products across various categories and shows that some retailers recognize the segmentation of consumer groups and their diverse needs. Product development is shifting from being primarily category-driven to being consumer-needs-driven. **3. Private Labels Enhance Member Value** The explosive growth of paid membership stores in 2021 has brought new competition to private labels. Unlike traditional supermarkets, membership stores charge annual fees between 200 and 300 yuan. To justify these fees, membership stores must offer better value and differentiation. Therefore, while expanding store numbers, membership stores are focusing on increasing their private label penetration rate. The rise of membership stores shows that private labels are moving beyond simply mimicking national brands and are becoming a way for retailers to convey value and gain a competitive edge. **4. Building Omnichannel Operations** The pandemic changed consumer habits and information access. Consumer awareness of private labels is no longer solely reliant on offline channels but is spread across word-of-mouth, online promotion, and live streaming. In response to the increasingly fragmented information channels, Marca China 2022 will bring together various live e-commerce, community e-commerce, traditional e-commerce platforms, influencers, private domain platforms, and MCN agencies to help exhibitors optimize channel layout and development, enhance product omnichannel reach, and collaborate with more channel merchants. **5. Focus on Quality, Not Just Low Price** In Daymon's 2021 consumer survey, the biggest concern for consumers who did not purchase private label products was "product quality." This suggests that the key to increasing private label conversions is not further lowering prices but improving product quality. Improving quality control, using high-quality raw materials, and employing appealing packaging designs can address these consumer concerns. Marca China 2022 brings together 400+ excellent manufacturers and contract manufacturers for new product sourcing and quality selection. **6. Product Innovation Around Lifestyle** Private labels are now focusing on "lifestyle" across categories to create products that better suit the lifestyles of new consumer groups. Connecting product development and iteration with emerging consumption scenarios, helping consumers achieve their lifestyle aspirations, will continue to be a major trend in private label innovation. Expanding from functional products to products with more emotional appeal is also a necessary step for companies to try new things and for private label brands to develop steadily. Another Daymon survey shows that private label consumers in China have higher spending power than non-private label buyers. Their purchasing decisions are not driven by saving money but by pursuing a high-quality lifestyle and willingness to pay for valuable products. In the coming year, private labels will see more high-quality, innovative products that meet specific needs, offering greater value to consumers and greater returns for retailers. **Data Sources:** PLSC/Daymon Worldwide/Digital 100, Private Label Consumer Survey, October 2021, N=2411; "2020 China Private Label Daymon White Paper" Marca China Shenzhen International Private Label Exhibition & New Consumer Goods Exhibition Marca China 2022 is expected to attract 400 exhibitors from more than ten countries and regions, 10,000 professional visitors, and cover 20,000 square meters. Exhibits will cover active areas of private labels such as food, home, and leisure, and will strengthen and upgrade professional areas such as beauty and personal care, organic health, pet supplies, and packaging design. Exhibitors can connect with professional buyers from supermarkets and convenience stores, brand owners and operators, specialty stores, new retailers, e-commerce platforms, social e-commerce, hotels and restaurants, wholesalers, distributors, agents, and import and export traders to deeply connect with market demand.

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