News Center

Subsidies for Exhibitions are Here丨The State Council: Local authorities should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions

On May 5, 2022, Premier Li Keqiang presided over an executive meeting of the State Council. To help foreign trade enterprises cope with difficulties, the meeting decided to: 1. Focus on securing orders and stabilizing the import and export of key industries and labor-intensive industries. Ensure the stability of production and circulation in the foreign trade sector, determine a list of key foreign trade enterprises, and provide support for production, logistics, and employment. 2. Effectively and orderly unclog sea and air ports and other transportation hubs. Make good use of air freight capacity. 3. Introduce convenient policies for cross-border e-commerce export returns and exchanges. Include labor-intensive processing trade in central and western China and the northeast in the national encouraged industry catalog. Expand the scope of bonded repair. 4. Increase the lending to foreign trade enterprises, support banks from blindly withdrawing loans, cutting off loans, and suppressing loans, and identify a batch of enterprises in urgent need of funds for key support. Expand the scale of short-term export credit insurance. Maintain basic stability of the RMB exchange rate. 5. Optimize the services of platforms such as the Canton Fair. Local governments should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions. Under the guidance of policies, in order to actively cope with the severe and complex international trade situation and guide enterprises to develop diversified international markets, Weifang City formulated the "Thousands of Enterprises, Hundreds of Exhibitions" overseas market development plan for 2022. The plan points out that it will focus on supporting advantageous industries such as textiles and garments, food and agricultural products, gifts and consumer goods, building materials and chemicals, and auto parts and tires, organizing participation in internationally renowned and influential exhibitions, and providing certain policy support. SIAL Paris (Up to 80% subsidy) Exhibition Time: October 15-19 Exhibition Cycle: Biennial Venue: Paris Nord Villepinte Exhibition Centre, France Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: The exhibition is organized by Groupe Exposium, the largest exhibition group in France and one of the top ten exhibition groups in the world. It hosts nearly 60 professional exhibitions every year. SIAL Paris, founded in 1964, is a biennial event with a history of more than 50 years. It alternates annually with Anuga in Germany, making it the largest food industry event in Europe and the world. The exhibition area is 215,000 square meters; the exhibition has 19 product categories, covering almost all products in the industry. Exhibition Scope: Food: Semi-finished foods, ingredients and additives, canned foods, fine foods, fruits, vegetables, meat and cured meat products, health foods, ecological products, seafood, nutritional foods and infant foods, dairy products and eggs, sweets, frozen products, cooked foods, groceries. Beverages: Juices, alcoholic and non-alcoholic beverages. Non-food: Food machinery, kitchen utensils, food packaging, etc. Seoul Food & Hotel 2024 (Up to 100% subsidy) Exhibition Time: June 7-10 Venue: KINTEX, Korea Organizer: KOTRA Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: Started in 1983, Seoul Food has grown with the food industry and has become the third largest international food exhibition in Asia. In 2019, the 37th Seoul Food was held in Seoul, South Korea, with an exhibition area of 76,121 square meters. 1,559 excellent exhibitors from 41 countries and regions, including China, the United States, Japan, Germany, and Vietnam, attracted 50,335 visitors from more than 50 countries. Every year, buyers and purchasers from all over the world are waiting for this large-scale exhibition representing Korean and Asian food. Exhibition Scope: Comprehensive Food Area Fruits and Vegetables: Dried fruits, vegetables, fruits, grains, oatmeal, canned food; Sweets and Baking: Snacks, bread, biscuits, chocolate, candy, cakes, soft candy, ice cream, etc.; Nutrition and Health: Health/health food, seasonings/spices; Wine and Beverages: Beverages & alcoholic beverages (wine, beer, spirits, various national characteristic wines, soft drinks, coffee); Tea and Coffee: Tea and coffee, tea and coffee supplies, etc.; Hotel Catering Equipment Area Hotel catering equipment, kitchen cooking materials and equipment, cold chain equipment, bread and pastry equipment, catering-related IT and others, etc. Thaifex Anuga Asia 2024 (Up to 100% subsidy) Exhibition Time: May 24-28 Venue: IMPACT Exhibition Center, Bangkok Exhibition Cycle: Annual Organizer: Shandong Zhenghe International Exhibition Co., Ltd. Introduction: Thaifex Anuga Asia is jointly organized by Koelnmesse, the Department of International Trade Promotion, and the Thai Chamber of Commerce. It is equivalent to Anuga in Southeast Asia. Thaifex plays a vital role in the food and beverage industry in Southeast Asia and has become the largest food and beverage trade exhibition in the region. The exhibition brings together food, beverage, food service, and food technology products from around the world, with a focus on the rapidly developing food markets in the Indochina Peninsula and surrounding countries. In 2019, there were 2,745 exhibitors from 134 countries and regions worldwide, with an exhibition area of 107,000 square meters and 67,136 on-site visitors. It is worth noting that the booming development of the Thai and Southeast Asian markets has attracted more Chinese food companies to seek business opportunities, and the scale of the Chinese delegation has reached a record high! There were 396 participating companies, and the total area reached 3,889 square meters for the first time. Exhibition Scope: Health foods, seasonings, fruits and vegetables and their canned fruits and vegetables, food additives, fresh or frozen foods, seafood, dairy products, meat products, bread and baked goods, dairy products, snacks, beverages, food raw materials, snacks, etc. Exhibition Format: Offline physical display + online instant negotiation Through our professional substitute exhibitors, we can efficiently collect information for customers Establish a customer resource library exclusive to buyers. Real-time translation at the exhibition site for accurate communication and barrier-free communication. Save entry costs and achieve efficient and economical participation in the context of the epidemic. Contact Information: Shandong Zhenghe International Exhibition Co., Ltd. 9th Floor, Building 1, Xiangtai Plaza, No. 129, Yingxiongshan Road, Zhong District, Jinan City Sun Linan Tang Xiaoxu Wang Weipeng Zhai Jilei 0531-82975912 Fax: 0531-86085342 Email: zhenghesd@163.com Website: www.brightway.com.cn

Read Full Article →

05-10

Subsidies for Exhibitions are Here丨The State Council: Local authorities should make good use of special funds for foreign economic and trade development to support small and micro enterprises in participating in overseas exhibitions

Exponential Growth! China's Domestic Brand Consumer Market is Growing Rapidly

In 2021, China saw a rapid rise in the number of retail private label brands. According to data released by Daymon Worldwide and Kantar, the overall growth of China's private label market reached 22.7%, more than 12 times that of fast-moving consumer goods, marking a significant increase from two years prior. This text explores the reasons behind this rapid growth and emerging trends. **1. Significantly Improved Brand Awareness** Daymon's research shows a substantial increase in private label brand awareness in China in 2021 compared to the previous two years. 92% of consumers had heard of or were familiar with the concept of private label brands, significantly higher than the 74% in 2019. 50% of consumers could name at least one private label brand, and 35% had purchased private label products in the past six months. Among those who hadn't purchased them, 87% were willing to try. This indicates that increased investment in R&D and innovation, faster product development, expanded product categories, and optimized marketing strategies have led to greater consumer awareness, acceptance, and trial of private label brands, integrating them into daily life. Developing private label businesses not only cultivates customer loyalty but also diversifies product lines and individual products. Compared to branded products, private label products represent market trends and significant potential for sustainable development. More and more retailers, such as JD.com, Hema, Dingdong Maicai, and Yonghui, are declaring private labels as a core future strategy. **2. Multi-Brand Layout Takes Shape** Daymon's research shows that most retailers have adopted a multi-brand strategy, including entry-level brands targeting price-conscious consumers, mid-range brands comparable to national brands, and even high-end brands surpassing national brands, covering food, non-food, and fresh produce. This diverse brand layout reflects the widespread adoption of private label products across various categories and shows that some retailers recognize the segmentation of consumer groups and their diverse needs. Product development is shifting from being primarily category-driven to being consumer-needs-driven. **3. Private Labels Enhance Member Value** The explosive growth of paid membership stores in 2021 has brought new competition to private labels. Unlike traditional supermarkets, membership stores charge annual fees between 200 and 300 yuan. To justify these fees, membership stores must offer better value and differentiation. Therefore, while expanding store numbers, membership stores are focusing on increasing their private label penetration rate. The rise of membership stores shows that private labels are moving beyond simply mimicking national brands and are becoming a way for retailers to convey value and gain a competitive edge. **4. Building Omnichannel Operations** The pandemic changed consumer habits and information access. Consumer awareness of private labels is no longer solely reliant on offline channels but is spread across word-of-mouth, online promotion, and live streaming. In response to the increasingly fragmented information channels, Marca China 2022 will bring together various live e-commerce, community e-commerce, traditional e-commerce platforms, influencers, private domain platforms, and MCN agencies to help exhibitors optimize channel layout and development, enhance product omnichannel reach, and collaborate with more channel merchants. **5. Focus on Quality, Not Just Low Price** In Daymon's 2021 consumer survey, the biggest concern for consumers who did not purchase private label products was "product quality." This suggests that the key to increasing private label conversions is not further lowering prices but improving product quality. Improving quality control, using high-quality raw materials, and employing appealing packaging designs can address these consumer concerns. Marca China 2022 brings together 400+ excellent manufacturers and contract manufacturers for new product sourcing and quality selection. **6. Product Innovation Around Lifestyle** Private labels are now focusing on "lifestyle" across categories to create products that better suit the lifestyles of new consumer groups. Connecting product development and iteration with emerging consumption scenarios, helping consumers achieve their lifestyle aspirations, will continue to be a major trend in private label innovation. Expanding from functional products to products with more emotional appeal is also a necessary step for companies to try new things and for private label brands to develop steadily. Another Daymon survey shows that private label consumers in China have higher spending power than non-private label buyers. Their purchasing decisions are not driven by saving money but by pursuing a high-quality lifestyle and willingness to pay for valuable products. In the coming year, private labels will see more high-quality, innovative products that meet specific needs, offering greater value to consumers and greater returns for retailers. **Data Sources:** PLSC/Daymon Worldwide/Digital 100, Private Label Consumer Survey, October 2021, N=2411; "2020 China Private Label Daymon White Paper" Marca China Shenzhen International Private Label Exhibition & New Consumer Goods Exhibition Marca China 2022 is expected to attract 400 exhibitors from more than ten countries and regions, 10,000 professional visitors, and cover 20,000 square meters. Exhibits will cover active areas of private labels such as food, home, and leisure, and will strengthen and upgrade professional areas such as beauty and personal care, organic health, pet supplies, and packaging design. Exhibitors can connect with professional buyers from supermarkets and convenience stores, brand owners and operators, specialty stores, new retailers, e-commerce platforms, social e-commerce, hotels and restaurants, wholesalers, distributors, agents, and import and export traders to deeply connect with market demand.

Read Full Article →

04-19

Exponential Growth! China's Domestic Brand Consumer Market is Growing Rapidly

General Secretary Xi Jinping pointed out: China will promote the accelerated development of new formats and models such as cross-border e-commerce, and cultivate new momentum for foreign trade.

General Secretary Xi Jinping pointed out: "China will tap the potential for growth in foreign trade and make positive contributions to promoting the growth of international trade and world economic development. China will promote the accelerated development of new formats and models such as cross-border e-commerce and cultivate new impetus for foreign trade." Faced with the changes unseen in a century and the pandemic, China has promoted high-level opening-up to promote in-depth reforms and achieve faster growth in foreign trade. Data released by the General Administration of Customs shows that in the first two months of this year, China's total import and export value reached 6.2 trillion yuan, a year-on-year increase of 13.3%, and foreign trade achieved a stable start. This year's Government Work Report sets "ensuring stability and improving quality" as the expected goal for import and export development, and clearly proposes "expanding high-level opening-up and promoting the stable development of foreign trade and foreign investment." In accordance with the decisions and deployments of the CPC Central Committee and the State Council, various localities and departments focus on stabilizing the scale, improving quality, and promoting innovation, continuously releasing policy dividends, continuously expanding the space for foreign economic and trade cooperation, and promoting the confidence of foreign trade in ensuring stability and improving quality. Stable start, eye-catching results "The first year reduced by 0.7 percentage points, and finally can enjoy a 10% reduction in import tariffs. After the RCEP came into effect, our export orders to the Japanese market increased by 10%." Recently, Huang Jianfang, customs manager of Jiangsu Suzhou Jinhu Knitting Garment Co., Ltd., said that in the first two months of this year, the company applied for 51 RCEP certificates of origin to Japan, and the enthusiasm of employees has increased. On January 1, the Regional Comprehensive Economic Partnership (RCEP), the world's largest free trade agreement, officially came into effect. Benefiting from the policy dividends brought about by the implementation of the RCEP, the export competitiveness of Suzhou Jinhu Knitting Garment Co., Ltd. has been further enhanced. China's foreign trade has ushered in a "good start." Judging from the import and export data in the first two months, the main characteristics are as follows: Stable scale. Exports totaled 3.47 trillion yuan, an increase of 13.6%; imports totaled 2.73 trillion yuan, an increase of 12.9%... In the first two months, against the backdrop of the global COVID-19 pandemic still spreading, high raw material prices, and supply chain shocks, China's foreign trade performance is remarkable. "This year's foreign trade has achieved a stable start, which was achieved on the basis of a high base in 2021, which is particularly valuable." Gu Xue Ming, director of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that in 2021, China's total import and export value exceeded 5 trillion and 6 trillion US dollars, setting a historical high. In the first two months of this year, the total value of foreign trade imports and exports again achieved double-digit growth, fully demonstrating China's strong resilience and comprehensive competitiveness, laying a solid foundation for promoting the stability and improvement of foreign trade throughout the year. Optimized structure. Exports of mechanical and electrical products totaled 2.02 trillion yuan, an increase of 9.9%, of which exports of automatic data processing equipment and parts totaled 250.76 billion yuan, an increase of 7.2%... In the first two months, China's exports of mechanical and electrical products maintained a good momentum, the commodity structure became more reasonable, imports and exports became more balanced, and the quality of foreign trade further improved. In addition, the vitality of foreign trade entities has been effectively stimulated. In the first two months, the import and export volume of private enterprises reached 2.99 trillion yuan, a year-on-year increase of 16.1%, accounting for 48.2% of the total value of foreign trade, an increase of 1.1 percentage points compared with the same period last year, becoming an important force in China's foreign trade growth. Accurate policies. Since last year, China has precisely introduced a series of policy measures to stabilize entities, stabilize the market, and ensure the stability and smooth operation of foreign trade industry chains and supply chains. For example, continuing and improving some tax reduction and fee reduction policies, implementing new structural tax reductions, increasing financial support for small and micro enterprises, accelerating the development of new formats and models of foreign trade, and further deepening the reform of cross-border trade facilitation, etc. The implementation of this series of policies has continuously released effects, greatly stimulating the vitality of market entities and becoming an important support for the steady growth of foreign trade. Innovative development, new impetus continues to gather At the multi-modal supervision center of Weihai Customs in Shandong Province, a batch of cross-border e-commerce retail import goods from South Korea are waiting to be inspected and released on the assembly line. "This batch of goods totals 2909 pieces, with a value of 130,000 yuan, mainly including cosmetics and other daily necessities." Shao Pengfei, the e-commerce sea freight manager of Shandong Fanzhong Logistics Co., Ltd., said that unlike the past, this batch of goods also includes photographic equipment such as tripods, which are newly added to the "whitelist" of imported goods. The "whitelist" mentioned by Shao Pengfei refers to the list of cross-border e-commerce retail import goods. At the beginning of this year, eight ministries and commissions including the Ministry of Finance and the Ministry of Commerce issued the "Announcement on Adjusting the List of Cross-border E-commerce Retail Import Goods," which optimized and adjusted the list of cross-border e-commerce retail import goods from March 1, adding 29 items such as skiing equipment, household dishwashers, and photography tripods. The adjusted list has 1476 items. "The increasing number and richer categories of commodity tariff items are conducive to promoting the development of new formats of cross-border e-commerce and promoting the high-quality development of foreign trade." Tian Guofeng, executive vice secretary-general of the China Council for the Promotion of International Trade, said. The main person in charge of the Ministry of Commerce stated that promoting the stable development of foreign trade, enhancing the comprehensive competitiveness of foreign trade, and promoting the high-quality development of foreign trade all require placing innovative development in a more prominent position. Localities, departments, and foreign trade enterprises are closely focusing on building a new development pattern, innovating development models, optimizing the international market layout, and actively cultivating new impetus for foreign trade. A series of innovative measures are not only conducive to stabilizing the basic market of foreign trade, but also help to further enhance the new advantages of enterprises in participating in international cooperation and competition. New formats are emerging: With more than 4,000 customers, an average daily processing volume of about 400,000 orders, and a total overseas warehouse area of 1.2 million square meters, the cross-border e-commerce infrastructure service provider, Fujian Zongteng Network Co., Ltd., has now built a cross-border logistics network covering multiple countries around the world and spanning six continents. "Overseas warehouses have played an important supporting role in assisting the smooth operation of global foreign trade industry chains and supply chains, becoming an important link in stabilizing foreign trade." Wang Zuan, president of Zongteng Group, said. According to reports, at present, the number of overseas warehouses invested and constructed by Chinese enterprises has exceeded 2,000, with a total area exceeding 16 million square meters. New platforms are full of vitality: "Taking advantage of the expansion of the cross-border e-commerce pilot zone, we are working to expand our business to more regions." A person in charge of an enterprise engaged in international logistics business said that the cross-border e-commerce pilot zone provides policy support in terms of funds, credit, export credit insurance, and public service platform construction, laying the foundation for the rapid development of logistics enterprises. Comprehensive bonded zones and cross-border e-commerce pilot zones are important platforms for opening up. In 2021, the import and export volume of China's comprehensive bonded zones, free trade pilot zones, and Hainan free trade port increased by 24.3%, 26.4%, and 57.7% respectively compared with 2020. The State Council recently issued the "Reply on Agreeing to Establish Cross-border E-commerce Comprehensive Pilot Zones in 27 Cities and Regions including Ordos," bringing the total number of cross-border e-commerce pilot zones in China to 132 cities and regions. Experts said that the establishment of a new batch of comprehensive pilot zones will help to stimulate the vitality of foreign trade entities, improve the efficiency of foreign trade operation, stabilize the foreign trade industry chain and supply chain, and achieve the integration of industrial digitalization and trade digitalization. New markets are being rapidly developed: On March 14, 126 special containers declared for export by Dalian CNR Container Co., Ltd. were quickly cleared and exported to Kenya. "With the booming development of the "Belt and Road" market, the demand for special containers is increasing, sales channels have been opened, and our confidence in upgrading products has been further enhanced." Xu Rand, market manager of Dalian CNR Group Co., Ltd., said. While cultivating traditional markets such as Europe and the United States, a large number of foreign trade enterprises are accelerating the development of emerging markets such as countries along the "Belt and Road", continuously improving their ability to resist market risks. In the first two months, China's total import and export volume with countries along the "Belt and Road" reached 1.92 trillion yuan, an increase of 18.3%; and the total import and export volume with RCEP trading partners reached 1.85 trillion yuan, a year-on-year increase of 9.5%. Improving quality and efficiency, multiple measures continue to exert efforts This year, China's foreign trade has achieved a stable start, but it still faces many difficulties and pressures. From the demand side, the global COVID-19 pandemic is fluctuating repeatedly, the momentum of world economic recovery is insufficient, and there is great uncertainty in the external demand market. From the supply side, supply chain bottlenecks are difficult to alleviate in the short term, and the supply of energy and raw materials is still relatively tight. Targeting the goal of ensuring stability and improving quality, further promoting the improvement of quality and efficiency of foreign trade requires close cooperation from all parties and continuous efforts through multiple measures. The General Office of the State Council recently issued the "Opinions on Doing a Good Job in Cross-cyclical Adjustment to Further Stabilize Foreign Trade," proactively doing a good job in cross-cyclical adjustment, helping enterprises overcome difficulties, and especially supporting small and micro foreign trade enterprises in securing orders and stabilizing expectations. The Ministry of Commerce implements four special actions: cross-cyclical adjustment to stabilize foreign trade, market diversification, smooth foreign trade supply chains, and innovation and quality improvement of foreign trade, focusing on improving China's comprehensive competitiveness in foreign trade; the General Administration of Customs focuses on optimizing the business environment at ports and vigorously supporting the construction of platforms for opening up. Financial escort, stabilizing the industrial chain: "We are in the midstream of the industrial chain, and we must consider both procurement costs and market demand and transportation costs. No link in the upstream and downstream can be ignored." A relevant person in charge of Midea Group said that now, the support of the Export-Import Bank of China for Midea Group has extended from guaranteeing the collection risk of its own accounts receivable to supporting the upstream and downstream industrial chains of Midea Group. In 2021, China Export & Credit Insurance Corporation supported its upstream and downstream industrial chain business exceeding 2.2 billion yuan, an increase of more than 120%; and supported Midea Group's exports exceeding 11.3 billion US dollars. In order to further play the role of export credit insurance, in February this year, the Ministry of Commerce and China Export & Credit Insurance Corporation jointly issued the "Notice on Increasing Support for Export Credit Insurance to Do a Good Job in Cross-cyclical Adjustment to Further Stabilize Foreign Trade," fully playing the role of short-term insurance in cross-cyclical counter-cyclical adjustment, and effectively strengthening support and protection for small and micro foreign trade enterprises, innovating policy financing products, and improving service capabilities and levels. Tax reduction and fee reduction, reducing the burden on enterprises: On March 14, Majie (Suzhou) Technology Co., Ltd. declared the domestic sale of a batch of bonded goods worth 2.46 million yuan to Suzhou Industrial Park Customs. According to relevant regulations, the 823 yuan deferred tax interest generated by this domestic sales business was exempted. According to the announcement of the General Administration of Customs, from January 1 to December 31 this year, for enterprises' domestic sales of processing trade goods, the deferred tax interest for domestic sales will be temporarily exempted. Customs in various places have sorted out the situation of domestic sales of processing trade goods in the customs area, actively publicized to key enterprises, and helped enterprises make full use of policy dividends. Customs clearance convenience, improving service efficiency: China continues to optimize the business environment at ports. At present, except for special circumstances, all 38 types of regulatory documents involved in import and export links can be accepted through the international trade "single window." Relevant departments have expanded the pilot program for "single window" services and continued to consolidate and compress the overall customs clearance time for import and export goods. In December 2021, the overall customs clearance time for imports and exports nationwide was 32.97 hours and 1.23 hours respectively, a decrease of 66.14% and 89.98% respectively compared with 2017. Currently, the external environment facing foreign trade development is becoming more complex and uncertain, but China's strong economic resilience and the fundamental long-term positive trend have not changed, and the development trend of foreign trade's steady improvement has not changed. Experts said that we should make full use of two markets and two resources, continuously expand foreign economic and trade cooperation, promote in-depth reforms with high-level opening-up, promote the high-quality development of foreign trade, and make greater contributions to building a new development pattern with domestic large-scale circulation as the main body and domestic and international dual circulation promoting each other. Source: People's Daily, Customs Release, Pictures are for reference only

Read Full Article →

04-07

General Secretary Xi Jinping pointed out: China will promote the accelerated development of new formats and models such as cross-border e-commerce, and cultivate new momentum for foreign trade.

How can exhibition enterprises make good use of the marketing chain in the WeChat ecosystem?

In the past two years, WeChat's ecosystem has launched numerous features and undergone frequent upgrades. Particularly, the feature upgrades mentioned at the Tencent Open Class Pro and Enterprise WeChat new product launch conference in January 2022 have empowered the traditional exhibition industry to improve quality and efficiency and achieve high-quality development, which should be given attention by exhibition organizers and enterprises. From large manufacturers to small physical stores, what role does WeChat play in the "integration of the digital and real economies"? What is its connection to exhibition marketing? I believe that exhibition organizers and enterprises can leverage the WeChat ecosystem to quickly improve their digital system construction. WeChat has become an indispensable mobile application in people's lives and work. This also means that exhibition organizers and enterprises cannot do without WeChat for marketing and business communication. Most exhibitions now have their own official accounts, which serve as essential promotional tools, as indispensable as the exhibition's own website. How to effectively utilize mini-programs, video accounts, and Enterprise WeChat? Most exhibition companies may not yet know how to leverage the value and function of these more important mobile products for marketing management. Therefore, based on the practical exploration of the past two years, I have summarized four suggestions for exhibition companies on how to make good use of WeChat ecosystem products. First, make good use of the latest interconnected functions of various WeChat ecosystem products to improve marketing efficiency and business conversion. Utilizing the interconnected functions of the WeChat ecosystem is a characteristic of WeChat's digital ecosystem. The six major WeChat ecosystem products (mini-programs, WeChat Pay, Enterprise WeChat, Search, mini-games, and video accounts) provide low-cost digital solutions, reducing connection costs. Each platform has its own advantages and characteristics. No matter which entry point is used, it can connect to other products and obtain corresponding content display and interactive functions, thus achieving high connectivity, dissemination, and conversion of exhibition projects. Improve the experience and process of enterprise customer service. For example, the combination of the "video account + mini-program" ecosystem will create new approaches. The mini-program can display information about the exhibition project, online exhibition halls of exhibitors, etc., providing a three-dimensional presentation of the scale, characteristics, and highlights of the upcoming exhibition project, allowing attendees to prepare in advance. Products of exhibiting companies can also be listed on the mini-program to enable functions such as appointment negotiations and inquiries for orders. Video account traffic, as the most important traffic in WeChat, has immeasurable development prospects. The "video account + mini-program" approach further helps exhibition organizers and enterprises build a marketing chain from social interaction and traffic attraction to conversion, becoming a new choice for exhibition event brand promotion and giving it diverse dissemination capabilities. Second, make good use of mini-programs to connect the positioning of on-site and service, achieving the integration of online and offline exhibition projects. Utilize the richness of WeChat's ecosystem marketing chain to maximize traffic attraction. The biggest advantage of the WeChat ecosystem lies in its social nature. According to data from the "2021 H1 Mini-Program Internet Development White Paper," in the first half of 2021, the total number of mini-programs across the network exceeded 7 million, with WeChat mini-programs having a DAU exceeding 410 million and a number exceeding 4.3 million. Life services, videos, and online shopping became the main scenarios. The estimated annual transaction GMV is nearly 3 trillion yuan. In the next three years, the strategies of mini-programs and video accounts will promote a rapid increase in WeChat e-commerce GMV, with an overall expectation of exceeding 5 trillion yuan. Third, make good use of Enterprise WeChat to achieve efficient collaboration between organizations. It is predicted that 2022 will be the year of Enterprise WeChat's explosion. For exhibition organizers and enterprises, with the efforts of Enterprise WeChat, using Enterprise WeChat to consolidate customers (exhibitors) into private domains has become more efficient and convenient, proving that Enterprise WeChat will be an important private domain in the future. Finally, connect the openness of the WeChat ecosystem with the company's exclusive customer and business management system. I have been working on improving and practicing digital marketing methods for exhibitions and have formed a marketing model under the WeChat ecosystem, establishing a "Convention and Exhibition Manager" digital platform. Through the "Convention and Exhibition Manager" digital platform, users can import the digital ticketing process of exhibition projects into communities or live broadcast rooms, allowing online live broadcast exchanges to drive the implementation of ticket marketing and maximizing the dissemination value of live broadcasts. In other words, exhibition companies, exhibition organizers, and exhibitors urgently need to utilize the interconnected functions in the WeChat ecosystem to achieve more diversified marketing. For example, by slightly developing the WeChat ecosystem and combining it with their own business operations, they can maximize the digital marketing of the WeChat ecosystem and achieve transformation and upgrading.

Read Full Article →

02-17

How can exhibition enterprises make good use of the marketing chain in the WeChat ecosystem?

Up to 150万 in subsidies for organizing exhibitions! Qingdao's "10 measures" promote the development of the MICE industry.

Qilu Evening News • Qilu Yidian reporter Shang Qinglong Trade shows larger than 10,000 square meters can apply for subsidies, with a maximum subsidy of 1.5 million yuan per project; for relevant large-scale market-oriented conferences held in Qingdao for more than 2 days and attended by more than 500 people, a subsidy of 100,000 to 200,000 yuan will be provided. Recently, Qingdao has introduced 10 policies to promote the development of the exhibition industry. It is understood that the Qingdao Municipal Council for the Promotion of International Trade (Municipal Exhibition Office) and the Qingdao Municipal Finance Bureau recently jointly formulated the "Ten Policies of Qingdao to Promote the Development of the Exhibition Industry", covering the reward and subsidy of large-scale exhibitions, digital exhibitions, green exhibitions, internationally certified exhibitions, large-scale market-oriented conferences, publicity and promotion, and epidemic relief, providing positive support for Qingdao to accelerate the construction of a vibrant and charming international exhibition city. The "Ten Policies" focus on the "dual circulation", increasing support for large-scale exhibitions. Trade shows larger than 10,000 square meters can apply for subsidies, with a maximum subsidy of 1.5 million yuan per project; at the same time, subsidies have been added for consumer exhibitions larger than 20,000 square meters, to fully leverage the role of large-scale exhibitions in driving the "large circulation". In addition, support for high-end exhibitions has been increased. For exhibitions with a high degree of internationalization, or with a participation rate of 20% or more from "World 500" or "China 500" companies, or with new product launches, the subsidy standard will be increased by 20%. Certain subsidies will also be provided for international exhibitions and conferences that have obtained relevant international certifications. The "Ten Policies" focus on the "dual carbon" goal, adding support for green exhibitions and digital exhibitions. To encourage innovative development in the exhibition industry, the policies stipulate subsidies for green exhibitions and digital exhibitions that meet Qingdao's standards. To ensure the implementation of this policy, the Qingdao Municipal Council for the Promotion of International Trade (Municipal Exhibition Office) also guided the Qingdao Municipal Exhibition Industry Association to formulate and issue guidelines on the evaluation standards, principles, and methods for green exhibitions and digital exhibitions in Qingdao. The "Ten Policies" focus on the integration of exhibitions and industries, increasing support for large-scale market-oriented conferences. To attract more high-quality large-scale conferences to be held in Qingdao and drive the development of related industries such as tourism, subsidies of 100,000 to 200,000 yuan will be provided for relevant large-scale market-oriented conferences held in Qingdao for more than 2 days and attended by more than 500 people. The "Ten Policies" focus on strengthening the foundation, increasing support for excellent exhibition enterprises. Exhibition enterprises with outstanding local contributions will receive a maximum subsidy of 300,000 yuan; exhibition enterprises that carry out capital operations, introduce high-end exhibition talents, or actively participate in the publicity and promotion of Qingdao's exhibitions will also receive certain subsidies according to relevant standards. In addition, the "Ten Policies" also include relevant relief clauses. For exhibitions canceled due to force majeure such as the epidemic, 20% of the incurred publicity expenses will be subsidized, actively helping enterprises overcome difficulties.

Read Full Article →

02-17

Up to 150万 in subsidies for organizing exhibitions! Qingdao's "10 measures" promote the development of the MICE industry.
< 1...789...34 > proceed page
Zhenghe

Address: 9th Floor, Building 1, Xiangtai Plaza, No. 129, Yingxiongshan Road, Shizhong District, Jinan City, Shandong Province

Tel: +86-531-86563336

Postcode: 250002

Image Name

Official WeChat Official Account

Image Name

Video Number Search

Zhenghe International Exhibition

Image Name

Douyin Search

Zhenghe International Exhibition

Copyright ©

Technical Support: CEglobal | SEO

【Business License】