2023 Netherlands International Private Label Trade Show

2023 PLMA Private Label Trade Show (Netherlands)

(PLMA’s World of Private Label)

Date: May 23-24, 2023

Location: RAI Exhibition Centre, Amsterdam, Netherlands

Organizer: PLMA (Private Label Manufacturers Association)

China General Exhibition Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

I. Exhibition Introduction

1. Established in 1986. It is the largest international private label exhibition of its kind in the world, with the most exhibitors (Private Label & Supermarket Show, International OEM Trade Show). The exhibition brings together retailers, wholesalers, and other private label professionals with manufacturers to help them find new products, build new connections, and discover new ideas that contribute to the success and development of their private labels. In recent years, the popularity of private labels has continued to expand, bringing their global market share to an unprecedented level, and during the pandemic, private labels maintained their strong position in most markets. Currently, private labels account for over 40% of all product sales in 7 European countries and over 30% in 9 European countries;

2. In 2022, there were nearly 15,000 professional visitors and 10,000 exhibitors from over 120 countries and regions. 2490 companies from 70 countries participated, including 50 national and regional pavilions, with over 1800 food exhibitors and over 600 non-food exhibitors;

3. On-site negotiations with world-renowned large chain supermarkets and department stores (Carrefour, Auchan, Leclerc, Tesco, etc.)

If your company is already a supplier of private label products, PLMA will introduce more buyers for negotiations; if your company is just starting to enter the private label market, PLMA will assist you in developing the market and achieving success.

II. Exhibition Scope

Supermarket-suitable products and product packaging that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended for OEM supply to large European supermarkets. Specifically includes:

◆ Food Category : Grains, pastries, beverages, frozen and refrigerated foods, fresh foods, savory ready meals, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, shelf-stable foods;

◆ Apparel and Accessories : Shoes, knitwear, bathrobes, scarves, towels, shawls and other home textile products;

◆ Household Appliances and Handicrafts : Household appliances, handicrafts, woven crafts, etc.;

◆ Health and Beauty Category : Baby care, adult hygiene products, pharmaceuticals and vitamins, hair care products, skincare products, cosmetics, first aid;

◆ Pet Products Category : Pet food and supplies;

◆ Entertainment and Leisure Category : Fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.;

◆ Daily Necessities Category : Tableware, laundry detergents, insecticides, plastic products, etc.;

◆ Office and Stationery Supplies & Packaging Products Category : Various office and stationery supplies, various commodity packaging products, etc.

III. Introduction to Private Label (OEM)

Private Label Manufacturers Association (PLMA) Established in 1979, it is the only non-profit organization in the private label market, with over 4000 member companies from more than 70 countries. It organizes exhibitions, press conferences, seminars, and other activities for the private label market annually. To assist members in market development, in addition to this exhibition held in Amsterdam every May, a similar exhibition will also be held in Chicago, USA, in November. PLMA member units can access the association's research data on the private label market at any time. Every year, the association co-publishes the International Private Label Market Annual Report with "ACNielsen", which includes statistics on the market share of over 7000 products from 20 countries.

Private Label (OEM) Refers to a product brand where a retail enterprise, after collecting, organizing, and analyzing information on consumer demand characteristics for certain goods, establishes its own production base or selects a suitable manufacturing enterprise for processing and production, and ultimately registers the new product under its own trademark and sells it through its various sales outlets.

Private label products originated in Western developed countries and have become increasingly popular globally, especially in Europe and North America.

In 2020, in Europe's largest retail markets - Germany and the UK, the share of private labels remained above 40%; France's market share significantly increased to 38.5%; in Spain and Switzerland, nearly half of the products sold were private label products; Portugal climbed to a 45% share; in Central and Eastern Europe, the private label market has developed rapidly since Nielsen first reported data for the region in 2003, with Austria's market share exceeding 40%, Poland, the Czech Republic, and Slovakia's market shares exceeding 30%, and the largest increase seen in Hungary, reaching 36.2%, while the Czech Republic and Slovakia still exceeded 30%; Sweden led in Scandinavia with a market share of 34%, and Finland remained above 30%; Turkey and Greece maintained a market share of around 30%. In Italy, the private label market share continued to grow, reaching 22.6%.

IV. Examples of Past Exhibitors