2023 Russian International Private Label Exhibition SobMaExpo 2023

2023 Russia International Private Label Exhibition

SobMaExpo 2023

I. Exhibition Overview

Exhibition Dates: April 4-5, 2023

Exhibition Venue: IEC (Crocus Expo), Moscow, Russia

Organizer: ExpoVision Rus

Organizing Agent: Shandong Zhenghe International Exhibition Co., Ltd.

II. Exhibition Introduction

The Russia International Private Label Exhibition (SobMaExpo 2023) is the first and only exhibition of its kind in Russia and the CIS for private label products. This is the 10th year of the exhibition in 2023. It is Russia's first B2B platform, providing more opportunities for manufacturers worldwide to collaborate with major retailers. This exhibition is the only platform for private label companies to establish and strengthen business relationships with local and international chain stores, supermarkets, convenience stores, and distributors in Russia.

2022 Exhibition Data: 100+ exhibitors, 2700 professional visitors from 50 regions of Russia.

2021 Exhibition Data: 157 exhibitors, 2214 professional visitors from 25 countries.

2020 Exhibition Data: 106 exhibitors from 8 countries, 1118 professional private label visitors.

III. Market Analysis  

• China-Russia trade volume hit a record high in 2021.

From January to November 2021, China-Russia trade volume reached US$130.4 billion, a year-on-year increase of 33.6%, setting a record high and is expected to achieve a new breakthrough, annualized at US$140 billion. Previously, the two heads of state reached a consensus that China-Russia trade volume is expected to surpass the US$200 billion mark in 2024. To this end, the Ministry of Commerce of China and the Ministry of Economic Development of Russia have compiled a "Roadmap for High-Quality Development of China-Russia Goods and Services Trade" and made detailed plans.

• Private Label Trends:

Increased budget for marketing and promotion of private label products; responsible for the quality of private label products; focus on healthy and fresh products; customers prefer to buy private label bread, cereals and non-food items.

• Key Data on Private Labels in Russia:

The share of private labels in the Russian market structure has been growing rapidly in 2021 and 2022. Most Russian retailers intend to increase the share of private labels on their shelves in 2022-2023 to meet the increasing demand.

96.2% of households buy private label products at least once a year; according to RBC market research, the retail share of private labels can reach up to 8.2-8.5%; according to GFK research, when customers buy private label products, a single bill includes 3 private label products.

IV. Exhibition Highlights:

★ The exhibition features a Private Label Corridor, a unique exhibition area to promote innovative and successful private label products. All buyers have free access to this area.

★ Product Gallery – helps exhibitors promote their main products or product lines online. Each company is allowed to promote one product online.

★ Retail Connect Summit - provides buyers with direct access to products and services. Exhibiting companies can meet with 10-15 business executives from retail chains for business discussions. (Separate payment required).

★ Trade Forum – analyzes the latest market information and expert recommendations on how to succeed in the Russian private label market. 17 speakers from leading commercial companies and manufacturing enterprises, 25 topics, case studies and training, 132 participants from retail chains and buyer decision-makers.

V. Buyer Data

Audience Sources:

Chain stores, supermarkets, cash & carry, discount stores, convenience stores, DIY stores, wholesalers, pharmacies, hotels and restaurants, catering, exporters and importers, online stores, distributors, packaging companies;

X5 Group, SPAR Russia, Fix Price, Hoff, Leroy Merlin, Yandex.Market, ChitaiGorod, L’etoile, METRO Cash & Carry, OZON, SPAR, «36,6» Pharmacy, Auchan, VkusVill, Dixy, Dochki-Synochki, DrogerySoyuz, Iris, Komandor, Lenta, Magnit, Magnoliya, Maxi, O’KEY, Perekrestok, Rigla, Sambery, Ulybkaradugy, UtkonosOnline, Federal’niyzakupochniysoyuz, Erkapharm, Korzinka (Uzbekistan), Euroopt (Belarus)

VI. Exhibit Range:

(1) Food and Beverages:

Alcoholic and non-alcoholic beverages, bread and confectionery, groceries, snacks, canned goods, ready-to-eat foods, frozen foods, sauces, vinegars and other condiments, oils and fats, dairy products, pastries, baby food, fresh produce, pickled foods, etc.

(2) Non-Food Products:

Cleaning and detergents, pharmaceuticals and healthcare, hygiene and personal care, household and kitchen utensils, cosmetics and perfumes, home and garden, bathroom products, pet food and supplies, home appliances and electronics, automotive maintenance and accessories, paper products, sporting goods, packaging products, shoe care products, furniture and textiles, shoes, clothing, accessories, DIY & repair products, medicines, children's toys, stationery and souvenirs, sports and travel products, etc.

(3) Packaging Products: Packaging, packaging design, packaging labels, sealed packaging, spray packaging, bottles and containers.

VII. Contact for Exhibition Participation:

Shandong Zhenghe International Exhibition Co., Ltd.

Website: www.brightway.com.cn www.plfair.cn

Contact Person: Sun Linan 0531-82708506

Tang Xiaoxu 82975912

Wang Weipeng 86565995

Email: zhenghesd@163.com