2023 American International Private Label Trade Show (Chicago)

2023 US (Chicago) International Private Label Trade Show

I. Exhibition Overview

Exhibition Date: November 13-14, 2023

Exhibition Venue: Donald E. Stephens Convention Center, Chicago, USA

Exhibition Frequency: Annually

Organizer: Private Label Manufacturers Association (PLMA)

Exhibition Organizer: Shandong Zhenghe International Exhibition Co., Ltd.

II. Exhibition Introduction

PLMA's Chicago Private Label Show has been successfully held for 42 sessions. It is the only trade show in the Americas exclusively dedicated to private label brands; it offers a unique opportunity to meet with retail decision-makers and serves as a platform for retailers and suppliers to negotiate and establish their private label businesses, making it an excellent gateway for businesses to enter the private label retail market in the Americas. A similar exhibition is held annually in Amsterdam in May.

In 2022, over 1,500 companies from more than 50 countries and regions participated, occupying over 2,500 booths, with more than 50 national pavilions, and attracting over 8,000 professional buyers.

Buyers come from supermarkets, drug chains, mass merchandisers, discounters, clubs, dollar stores and convenience stores, online and specialty retailers, food service distributors and wholesalers.

Products cover thousands of categories, including food, beverages and snacks, health and beauty, over-the-counter drugs, household paper and cleaning products, home goods, and general merchandise.

Fresh and organic foods will also be featured at PLMA's 2023 show, as retailers are looking for suppliers who can bring these categories into stores. Market research shows that plant-based diets already have a loyal following among shoppers, so this market continues to grow.

As consumer interest in cooking is greater than ever, exhibitors with private label cookware and lifestyle products will be an important part of the show floor.

III. Market Analysis

Today's retailers place great emphasis on expanding store brands to meet growing consumer trends. PLMA's trade show reflects the latest consumer preferences and choices. Every major private label category is covered at the show, allowing attendees to see the latest market trends. As a result, many retailers bring their entire buying teams (including category managers and packaging experts) to the show. For exhibitors, this is a rare opportunity to collaborate with customers and develop products to increase sales.

Walmart began launching its private label, Great Value, in 1992. After more than 20 years of development, Great Value's sales have reached nearly 10 billion US dollars, with the brand involving 2,000 products, bringing significant sales performance and considerable profits to Walmart.

IV. Exhibit Categories

Food: Canned food, cereals, pastries, beverages, frozen and refrigerated food, fresh food, fast food, nuts, candies and biscuits, desserts and puddings, jams, spreads and condiments, shelf-stable food;

Apparel and Accessories: Shoes, knitwear, bathrobes, scarves, towels, shawls and other home textile products;

Home and Handicrafts: Household appliances (wardrobes, cookware, tableware, food storage, small appliances, lamps, etc.), handicrafts (decorations, etc.), woven crafts, etc.;

Health and Beauty: Baby care (diapers, baby creams, etc.), adult hygiene products, medicines and vitamins (tablets, capsules, ointments, vitamins), hair care products (shampoos, conditioners, styling sprays, gels, hair growth and dyeing products), skin care products (cleansing, moisturizing, sun protection, etc.), cosmetics, health and first aid;

Pet Products: Pet food and supplies;

Entertainment and Leisure: Fitness equipment, games, toys, etc.;

Daily Necessities: Tableware, laundry detergents, insecticides, plastic products, etc.;

Office Supplies: Various office and stationery products;

Packaging Products: Food packaging, biodegradable packaging;

V. Private Label Manufacturers Association

Private Label Manufacturers Association (PLMA) Founded in 1979, it is the only non-profit organization in the private label market, with over 4,500 member companies from more than 70 countries. Each year, it organizes exhibitions, press conferences, seminars, and forums targeting the private label market. The association annually releases a joint international private label market report with "ACNielsen", which includes statistics on market share for over 7,000 products from 20 countries.

Private Brand (PB) generally refers to a new brand created and used by a retailer for convenience of sales, by establishing its own production bases or entrusting manufacturing to OEM companies, and independently controlling sales channels, thereby achieving a combination of production and sales.

Beginning in the 1960s, retail private labels began to emerge in countries like the UK and France. Due to the 'good quality at low prices' advantage of private labels compared to manufacturer brands, private labels rapidly expanded in European and American countries by the late 1970s. By the mid-1990s, the product categories covered by retail private labels in markets such as the UK, France, Germany, and the US were broader, packaging and design became richer and more diverse, the price advantage became more prominent, and the brand concept was very mature. As of now, the sales share of private labels in major European countries generally exceeds 10%, and even reaches over 40%.

VI. Previous Notable Exhibitors

Ningbo Ruijie Import and Export Co., Ltd. Hangzhou Guoguang Tourism Products Co., Ltd

Shanghai Hurijia Industrial Co., Ltd. Qingdao Meiya Packaging Co., Ltd

Aibang Aluminum (Zhejiang) Co., Ltd. Qingdao Baofeng Aluminum Foil Products Co., Ltd

VII. Contact Information

Shandong Zhenghe International Exhibition Co., Ltd.

Address: Room 905, Building 1, Xiangtai Square, No. 129 Yingxiongshan Road, Jinan (250002)

Fax: 0531-86085342

Company Website: www.brightway.com.cn  www.plfair.cn

Contact: Sun Linan 0531-82708506 Tang Xiaoxu 0531-82975912 Wang Weipeng 0531-86565995

Email: zhenghesd@163.com