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2021 Private Label Series Exhibition

2021 Private Label Series Exhibition

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03-24

2021 Private Label Series Exhibition

Organized by BolognaFiere, the 2021 Shenzhen International Private Brand Exhibition landed in China

2021 Shenzhen International Private Brand Exhibition (Marca China) Date: June 8-10 (Tuesday to Thursday) Venue: Shenzhen International Convention and Exhibition Center (Bao'an New Venue) Organizer: BolognaFiere Group Bologna Exhibition (Shanghai) Co., Ltd. Organizing Unit: Shandong Zhenghe International Exhibition Co., Ltd. Exhibition Introduction With the rapid development of China's retail industry, the chain from factory production to consumers is getting shorter and shorter, and developing private brands with higher gross profit margins has become the preferred choice. Based on the rising and huge development potential of China's private brand market, BolognaFiere Group from Italy has decided to officially introduce Marca by BolognaFiere Private Brand Exhibition and Summit to China. Against the backdrop of the transformation of China's retail industry, the entry of Marca by BolognaFiere reflects the important role of private brands in China's business transformation. The development of private brands can not only improve and stimulate consumption levels and potential, but also has good guiding significance for the Chinese consumer market. In the past two or three years, online and offline supermarkets and new retail merchants in China have entered the private brand market, including Hema Fresh, JD.com Jingdong Manufacturing, NetEase Yanxuan, Taobao Xinxuan, Yonghui Supermarket, Suning Tesco, China Resources Vanguard, Shenzhen Tianhong, etc. are among the first batch of retailers to open a new chapter, leading the way in China's private brand exploration and seizing the opportunity for the development of private brands in China. In terms of trade, in June 2020, the "Opinions on Supporting the Conversion of Export Products to Domestic Sales" issued by the General Office of the State Council of China clearly proposed to accurately meet consumer demand, create private brands, make full use of new formats and models, and guide foreign trade enterprises to develop domestic products that meet market demand. The policy support has greatly helped retail enterprises improve product quality, reduce the threshold for private brand development, and expand the range of cooperative manufacturers. Exhibition Advantages (1) International Resource Advantages Made in China is highly favored in Italy and even throughout Europe. BolognaFiere Group, which has been deeply involved in private brand exhibitions for 17 years, hopes to establish a bridge and link with the Chinese private brand market. Through the group's good influence and international resource advantages, the Shenzhen International Private Brand Exhibition will showcase high-quality private brand-related enterprises and products from all over the world. (2) Diversified Composition of Professional Buyers Relying on the abundant resources of the exhibition at home and abroad, the professional buyers of the Shenzhen International Private Brand Exhibition will reach a new level in terms of both scale and diversification. Well-known retail channels such as chain supermarkets, convenience stores, e-commerce, shopping malls, shopping centers, brand operators and agents, wholesalers and distributors, import and export traders, hotels and catering, as well as buyers from new retail, social e-commerce, and international retail channels will gather at the exhibition. (3) Accurate Coverage of Multiple Categories The Shenzhen International Private Brand Exhibition has a complete range of exhibits. In addition to covering active areas of private brands such as comprehensive food, home and leisure products, it has also strengthened and upgraded professional areas such as beauty and health care, and pet supplies. On the basis of a complete range of products, the special zones set up at the exhibition will accurately meet the needs of exhibitors, including: fresh food, organic products, beauty and personal care, pet supplies, and packaging technology zones. (4) Significant Value Added from Location Advantages The Shenzhen International Private Brand Exhibition is located in Shenzhen, which is located in the core of the Greater Bay Area, radiating the South China market and covering Guangdong, Hong Kong and Macao. The South China region has always been one of the most active commercial areas in China. The exhibition will provide a global stage for product R&D and marketing promotion for private brand professionals. The construction of the Guangdong-Hong Kong-Macao Greater Bay Area is a national strategic deployment. It now has tens of thousands of international and local technology start-ups and large enterprises, and is one of the emerging world-class top technology and innovation hubs. (5) Wonderful Supporting Activities During the Shenzhen International Private Brand Exhibition, a series of high-end industry forums and supply and demand matchmaking meetings will be held to share first-hand international information and understand the global development trends of private brands, thereby comprehensively promoting industry exchanges and in-depth discussions on business development opportunities. The exhibition will invite leading domestic and foreign retail enterprise representatives, business alliance organizations and industry experts to share cases and their own development experiences from various fields, focusing on hot topics in the private brand market, and jointly explore new models for the development of the private brand industry. (6) Personalized Buyer Service The Shenzhen International Private Brand Exhibition will provide personalized and professional services to exhibitors and buyers, helping both parties to conduct efficient cooperation negotiations on site, improving transaction rates, and maximizing the satisfaction of both parties' actual needs. A VIP buyer lounge will be set up at the exhibition site to invite major domestic and foreign retailers and various e-commerce professionals to accurately connect with exhibitors; in addition, a special area will be set up at the exhibition for exhibitors to hold various new product launch conferences and creative product displays. Exhibit Range - Food - Fresh - Organic Products - Home Furnishings - Beauty and Personal Care - Leisure Products - Pet Products - Packaging Technology and Services - Retail and E-commerce Contact Information Shandong Zhenghe International Exhibition Co., Ltd. Contact Person: Li Lihua Sun Linan Tang Xiaoxu Wang Weipeng Tel: 0531-86117962 82708506 82975912 86565995 Fax: 0531-86085342 Email: zhenghesd@163.com Website: www.brightway.com.cn

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02-20

Organized by BolognaFiere, the 2021 Shenzhen International Private Brand Exhibition landed in China

2020 Bologna International Private Label Exhibition and Summit (MARCA 2020)

The Italy Bologna International Private Label Exhibition and Summit is the only exhibition in Italy focused on private label products, and also the second largest private label industry exhibition in Europe.

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08-22

2020 Bologna International Private Label Exhibition and Summit (MARCA 2020)

2012 American International Self-Brand Goods Procurement Exhibition (Chicago)

Exhibition Name: 2012 Private Label Products Trade Show (Chicago, USA) Exhibition Time: Mid-November 2012 Exhibition Location: Rosemont Convention Center, Chicago, USA Exhibition Cycle: Annual Organizer: Private Label Manufacturers Association (PLMA) Organizing Unit: Shandong Zhenghe International Exhibition Co., Ltd. → Exhibition Overview ¤ The only trade show entirely dedicated to private labels ¤ An ideal way to enter the private label market ¤ A similar exhibition is held in Amsterdam every May ¤ Retailers and suppliers negotiate and establish their own private brands

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03-11

2012 American International Self-Brand Goods Procurement Exhibition (Chicago)

2012 Japan Private Brand Suppliers Show

Japan Private Brand Products Procurement Exhibition (PrivateBrandSuppliersShow) Exhibition Name: Japan Private Brand Products Procurement Exhibition PrivateBrandSuppliersShow Exhibition Date: June 20-22, 2012 Exhibition Venue: Tokyo Big Sight, Japan Exhibition Frequency: Once a year Organizer: Japan Management Association Exhibition Organizer: Shandong Zhenghe International Exhibition Co., Ltd. →Exhibition Introduction: The Japan Professional Private Label Direct Sales Procurement Exhibition, organized by the Japan Management Association, since 2009

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03-11

2012 Japan Private Brand Suppliers Show
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